Poll: One in four Americans say they could score a World Cup penalty against a professional keeper
Our survey reveals a bold streak of confidence in American sports fans. 28% believe they could convert a penalty kick…
Ideal movie length for Americans decreases to 88 minutes, and Gen Z wants it even shorter
Americans' patience for movies is shrinking further. We reveal the ideal movie length is now just 88 minutes, down from…
One in four Americans say a dream or nightmare influenced a major life decision
Our research reveals that one in four Americans say a dream or nightmare has influenced a real-life decision. The study…
What makes research-led stories actually work for audiences, journalists and AI search?
Great research stories don't start with a product, they start with something people already care about. In this post,…
Surveillance pricing: 62% of Americans concerned about retailers using data-based personalized prices
Is the age of “surveillance pricing” upon us? Most Americans hope not, according to new research. The concept of…
Poll: Americans give 2025 a five out of 10
Americans rated 2025 an average of 5.3 out of 10, signaling an overall “meh” year.
What do you do in the “dead zone” week between Christmas and New Year? Survey reveals all
Comfy clothes, leftovers, and no idea what day it is: inside America’s "dead zone" week. Our research reveals all.
Survey finds December 15 is the last hard-working day of the year
Our survey of 1,117 employed Americans explored end-of-year approaches to work and how mentalities change in the…
One in five Americans in a relationship say their partner isn’t their soulmate
A survey of 1,279 people in a relationship saw a surprisingly high number (20%) state they do not see their current…
Is it harder to make friends as you get older? Our research reveals all
It’s official — making friends gets harder the older you are, our latest research reveals.