April 28, 2026
The Vacation Value Reset
The Vacation Value Reset is a documented behavioral shift — identified in research commissioned by CheapCaribbean…
April 27, 2026
The Sandwich Gap
The Sandwich Gap is the inversion in U.S. estate planning preparedness where Gen X — the cohort carrying peak financial…
April 23, 2026
The Long-Distance Tipping Point
The Long-Distance Tipping Point is the moment when the cost of maintaining a long-distance relationship outweighs the…
April 22, 2026
The Vacation Compatibility Gap
The Vacation Compatibility Gap is the measurable distance between how travel-friendly Americans believe themselves to…
April 20, 2026
Crystal Geyser Alpine Spring Water — The Source Conviction Paradox
The Source Conviction Paradox: Americans say water sourcing drives their choices, but most misunderstand it. New…
April 16, 2026
The Curiosity Compounding Effect: Why America’s appetite for transformative travel only grows with age
A Talker Research analysis of primary data from The Discovery Gap study, commissioned by National Geographic-Lindblad…
March 30, 2026
The Purge Deficit: why Americans keep storing belongings they no longer need — and why they can’t stop
The Purge Deficit describes the widening gap between Americans' awareness that stored belongings need sorting and their…
March 30, 2026
The Idle Threat: why stopping has become the hardest thing Americans do on vacation
New research reveals that the Busy Effect isn't just a habit — it's an identity. And that changes everything about how…
December 9, 2025
Talker Research has become a member of the AAPOR Transparency Initiative
By joining AAPOR’s Transparency Initiative, Talker Research has reaffirmed its commitment to practicing openness and…
May 22, 2025
Research reveals over half of Americans don’t know what Memorial Day is
Our survey of 2,000 Americans found that only 48% of respondents knew that Memorial Day is a holiday honoring military…






