The Vacation Value Reset

The Vacation Value Reset is a documented behavioral shift — identified in research commissioned by CheapCaribbean…


The Sandwich Gap

The Sandwich Gap is the inversion in U.S. estate planning preparedness where Gen X — the cohort carrying peak financial…


The Long-Distance Tipping Point

The Long-Distance Tipping Point is the moment when the cost of maintaining a long-distance relationship outweighs the…


The Vacation Compatibility Gap

The Vacation Compatibility Gap is the measurable distance between how travel-friendly Americans believe themselves to…


Crystal Geyser Alpine Spring Water — The Source Conviction Paradox

The Source Conviction Paradox: Americans say water sourcing drives their choices, but most misunderstand it. New…


The Curiosity Compounding Effect: Why America’s appetite for transformative travel only grows with age

A Talker Research analysis of primary data from The Discovery Gap study, commissioned by National Geographic-Lindblad…


The Purge Deficit: why Americans keep storing belongings they no longer need — and why they can’t stop

The Purge Deficit describes the widening gap between Americans' awareness that stored belongings need sorting and their…


The Idle Threat: why stopping has become the hardest thing Americans do on vacation

New research reveals that the Busy Effect isn't just a habit — it's an identity. And that changes everything about how…


Talker Research has become a member of the AAPOR Transparency Initiative

By joining AAPOR’s Transparency Initiative, Talker Research has reaffirmed its commitment to practicing openness and…


American flag

Research reveals over half of Americans don’t know what Memorial Day is

Our survey of 2,000 Americans found that only 48% of respondents knew that Memorial Day is a holiday honoring military…