Three baseballs

38% of Americans support Major League Baseball’s new ABS system

Our research reveals 38% of Americans support MLB’s new Automated Balls and Strikes (ABS) system. 42% said they don’t…


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Where Gen Z spends their time, and what actually earns their trust

Gen Z is spending more time on social platforms than ever, but social media alone isn't what earns their trust. Our…


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Poll reveals America’s least-loved holiday movies and top films of 2025

America’s worst holiday movies and best films of 2025, ranked by 2,000 respondents.


Travel trends: younger Americans are relying on AI more and more for travel planning

Our recent travel trends survey shows that younger Americans are relying on AI and ChatGPT more and more to construct…


Lots of colorful birthday ballooons

Poll reveals which Zodiac signs take their birthday the most seriously

A Talker Research poll found Gen Z Americans are the most passionate about their birthday, and these Zodiac signs take…


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Poll reveals the best TV shows and movies of 2024

“Shōgun” tops the list of most-liked shows that came out in 2024, according to our recent Talker Research survey.


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Gen Zers consume the most content and spend nearly $100 per month on media services

A survey by Talker Research finds that Gen Z consumes the most content and spends nearly $100 per month on media…


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Americans lose 36 days a year to content consumption

The average American feels like they lose three days per month to content consumption. A Talker Research study finds…