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      Custom research →

      Consumer, B2B and international research to support strategy, fuel thought leadership and create unique content.


      Reports + white papers →

      Identify trends that matter to your audience. Build credibility and awareness, and establish your brand as an authority on a subject matter.


      Our panels →

      Reach your target audience with ease. We conduct online research with consumer and business panels in the U.S. and worldwide.

      Campaigns + media


      PR polling →

      Get fresh insights and opinions to drive media campaigns that demand attention and earn coverage.


      Polls for publishers →

      Run a reactive poll for trending news stories, or commission research for in-depth editorial and data-backed content.


      Omnibus →

      Get the opinions and data you need, quickly and efficiently. Add your questions to our online omnibus for accurate and timely results.

      From scoping the projects through deliverables, the team is always very responsive. They provide excellent consult on the survey development and turn-around times are fast. I’d also note that their data output is in a clean, digestible format, making it really easy to pull out the key insights for our communications campaigns.

  • Resources
    • Snap polls →


      76% won’t dress up for Halloween this year, and these are the top 10 most played-out costumes

      A pumpkin is carved out with a shocked face, a candle is lit inside its mouth.

      One in three Americans judge others by their coffee order

      Woman serves coffee in a coffee shop, smiling

      Newsroom →


      Savings squeeze? Workers tapping into accounts to get by
      Having financially savvy friends can save you up to $800
      Unintentional AI interaction averages 4 times per week
      Seasonal workers need this much to make ends meet this holiday season
      Nearly 60% of football fans depend on their diehard gameday rituals
      Americans vote ‘sexy’ costumes as most played out Halloween look
      Is social media influencing a legitimate job?
      Coffee confessions: The strange orders Americans keep secret

      Insights + citations →


      The Summer Salvage Effect
      The Great Junk Transfer
      AI search, trust and brand discovery study
      The Borderless Pay Standard
      The AI Direction Deficit

      Company news + blog →

      Quirk’s New York 2026: key takeaways on AI, quality data and Gen Z
      What makes research-led stories actually work for audiences, journalists and AI search?
      Talker Inc. earns Great Place To Work® Certification™ for third consecutive year
      Talker Research has become a member of the AAPOR Transparency Initiative

      Featured trend reports


      Front cover of the Gen Z Trust and attention report by Talker Research

      NEW Gen Z Trust & Attention Report →

      Travel Trend Report →

      Media Consumption Trends →

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PR tips

Research related insights and advice for PR and communications professionals. Written by our research and editorial team.

Key takeaways from Quirk's 2026 - Marie Haaland for Talker Research

August 12, 2026

Quirk’s New York 2026: key takeaways on AI, quality data and Gen Z

Marie Haaland shares 5 takeaways from attending the Quirk's…


by Marie Haaland

Research tipsBlogPR tips

What makes research-led stories actually work for audiences, journalists and AI search? A blog post by Rick Maughan for Talker Research.

June 9, 2026

What makes research-led stories actually work for audiences, journalists and AI search?

Great research stories don't start with a product, they…


by Rick Maughan

Research tipsBlogPR tips

Yes

January 2, 2024

Conducting an online survey? Our 10 most frequently asked questions, answered.


by Marie Haaland

Research tipsPR tips

Concentric lines in multiple colors

September 20, 2023

Seven different types of survey questions and how to use them


by Marie Haaland

Research tipsPR tips

Lightbulb on a bright pink background

March 22, 2023

The best way to approach “ranking” questions in your online research


by Marie Haaland

Research tipsPR tips

Stay connected spray painted onto a blue wooden fence

May 14, 2021

Using research for content and storytelling: Tips for conducting PR surveys


by Talker Research

Research tipsPR tips

Neon light in a window that reads What is your story?

February 24, 2020

Using market research in PR

The public has an apparently insatiable appetite for…


by Talker Research

Research tipsPR tips

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