Is travel the ultimate relationship test?

Click the text below to copy the story to clipboard

Travel can make or break a relationship, and for 73% of couples, it’s the ultimate test, according to new research.

A survey of 2,000 people in relationships explored the role of travel with a partner, revealing that 61% of couples said a specific trip “reignited” their romance.

Additionally, 40% felt closer to their partner after a trip, and 25% discovered a more romantic side of their partner when traveling together.

Conducted by Talker Research on behalf of Discover Puerto Rico, (https://www.discoverpuertorico.com) the survey found that four and a half months into a relationship is the ideal time for couples to take their first trip.

Budget (45%), hygiene habits (36%), and food preferences (33%) are the top compatibility factors that every couple needs to explore before traveling.

Interestingly, more than half of Americans (54%) view the Caribbean as the most romantic destination, followed by Europe (37%) and North America (23%).

“Taking a trip is an important step in any relationship, and the results show that certain compatibility factors are crucial when traveling together,” said Laressa Morales, director of research and analytics for Discover Puerto Rico. “But for new couples it can be especially transformative. Places like the romantic backdrop of the Caribbean are an incredible chance to deepen your relationship in a new, beautiful setting, and it’s no surprise Americans regard these locations as the most romantic.”

The survey also revealed that agreeing on trip details before departure is as crucial as during the journey itself.

Compatibility in travel planning ranked high, with 63% of couples valuing similar preparation styles. Additionally, 27% said agreeing on room type and energy levels for activities are important for a smooth trip.

Additional survey findings highlight the importance of aligning on everyday habits while traveling. Couples flagged wake-up times (24%), bathroom etiquette (22%), and a shared interest in educational or cultural tours (20%) as key compatibility factors.

Culinary preferences also play a big role, with 37% of respondents saying food experiences significantly impact their destination choices.

And for capturing romance, 13 is the magic number — couples suggest 12.7 romantic photos together per trip hits the sweet spot for cherished memories.

Spontaneity also emerged as a key component of successful couple travel, with 72% of respondents noting its importance. Over half (60%) of couples have taken a spontaneous trip together, and 28% are ready to pack their bags and leave immediately if the opportunity arises.

Convenience plays a major role in destination choice, with factors like flight duration, visa, and passport requirements weighing heavily on decisions.

“Ease of travel is a top consideration for many couples,” Laressa explained. “Puerto Rico is an especially appealing option for American couples, as they can explore all the beauty, culinary scene, and culture of the Caribbean without the need for a passport — making it a seamless escape. We invite couples to discover Puerto Rico’s unique charm and make unforgettable moments together.”

The survey also revealed that 46% of respondents feel they need a getaway to reignite their relationship spark, and 70% discuss travel plans weekly — highlighting a strong desire for connection through shared adventures.

The data shows that for couples, travel is as much about planning together as it is about sharing experiences. Whether it’s finding harmony in spontaneous adventures or bonding over a love for local cuisine, travel has a profound impact on relationships.

20 MOST IMPORTANT FACTORS FOR COUPLES TRAVEL COMPATIBILITY

Spending habits
Hygiene habits
Food tastes
Planning approaches vs. spontaneity
Itinerary versus freestyling on the day
Room types (sea views etc.)
Activity levels (e.g. adrenaline sports, water sports, etc.)
Wake-up times
Bathroom etiquette (e.g. door open or closed)
Interest in educational and cultural sites (e.g. museums, historical sites)
Airport philosophy (e.g. how early or late to arrive)
Bedtimes
Preferences for international travel
Social media use while on a trip
Sharing your trip on social media
Eating in bed
Pillows preferences(e.g. flat vs. fluffy, using 3+, etc.)
Top sheet preferences
Selfies
Shoes in bed

Survey methodology

Talker Research surveyed 2,000 US adults 18+ in a relationship, engaged or married; the survey was commissioned by Discover Puerto Rico and administered and conducted online by Talker Research between Oct. 29 – Nov. 4, 2024.

Copy is free to use

Please credit Talker Research &
the entity that commissioned the research

Republishing guidelines and AI policy

All Talker Research content is made freely available to journalists, editors, publishers and media groups with the goal of helping to drive engagement through interesting data-led text, infographics and videos. If you use our content in any capacity, do let us know via media@talkerresearch.com. We love to see how it’s used.

Guidelines:

You may republish our articles as-written, or use portions of the text, including whole paragraphs, specific sentences, or individual data points, or you may reference or re-write any of the above to fit your publication’s editorial style.

We ask only that you credit Talker Research, in addition to whatever entity may have underwritten the research (e.g. “…conducted by Talker Research on behalf of [ENTITY]” — or any similar version of the preceding example.)

Talker Research content is made available unrestricted with regard to being published on pages surrounded or interrupted by run-of-site or banner ads or video pre-roll ads (or similar).

Likewise, Talker Research content is made available unrestricted with regard to pixel trackers.

All Talker Research content is available for use in perpetuity on all platforms.

Read more about our republishing guidelines.

AI policy:

All of Talker’s stories are created by people, not AI. AI tools support background tasks such as analysis, or production efficiencies, but the core creative work, writing, editing, and shaping the narrative is done by a human.

Media contact

If you have questions about this survey story or would like the data set and visual assets sent to you, please submit the request form or email media@talkerresearch.com.