Why women are more in favor of girls’ nights in
Staying in is becoming all the rage, especially for girls' night, according to a new survey.
Why nearly 1 in 3 are embarrassed at the state of their car
Uncashed lotto tickets, old Halloween decorations, stuffed animal collections, and a Sammy Sosa bobblehead are some of the most unique things taking up space in Americans’ cars, according to new research.
Why men care more about grooming now than before
The modern man has arrived — a new study has found a majority of men are paying closer attention to their appearance than ever before.
Valentine’s Day love goes practical as couples cut costs
Nearly half of Americans are doing Valentine’s Day on a budget this year, according to new research.
9 in 10 Americans say there is a cost of living crisis: survey
Nine in 10 Americans believe we’re in a “cost-of-living crisis,” according to new research.
More homeowners plan renovations as focus shifts from self to home
Forget losing weight or cutting bad habits — one in five homeowners have New Year's resolutions for their homes instead of themselves.
Survey finds lower senior living interest among younger generations
Is this the end of senior living facilities? Americans are twice as likely to consider moving elderly relatives under their roof than to explore retirement homes.
Most pet owners would cut personal spending before sacrificing pets’ needs
Sixty-five percent of pet owners would make budget cuts to their own lifestyle before disrupting their pet’s, according to new research.
How often do couples really have sex?
Twenty-five percent of American couples have sex only one time per month — or less, according to new research.
Americans rate 2025 a five out of 10
How was your year? 2025 was only a five out of 10 for most, according to new research.
How will new tax laws affect refunds?
Americans know the Big Beautiful Bill will hit their taxes, but a new study has found many have no idea how it'll actually affect them.
Weight loss costs Americans thousands beyond food and fitness
For many Americans, the cost of trying to lose weight extends well beyond the scale.
Romance novels fuel fantasies for many women
More than a third of women who read steamy novels fantasize about their literary heartthrob in bed, according to new research
Nearly 3 in 4 say they’d earn more if they had more energy
Americans hit their daily energy low at 2:06 p.m., according to new survey data.
Americans pair manifestation beliefs with physical goal reminders
One in four Americans believe in the power of manifestation and use positive affirmations daily, according to new research.
Why nearly 1 in 3 are embarrassed at the state of their car
Uncashed lotto tickets, old Halloween decorations, stuffed animal collections, and a Sammy Sosa bobblehead are some of the most unique things taking up space in Americans’ cars, according to new…
Road trips dominate holiday travel plans in 2025
Over half of Americans (57%) love the sense of adventure that a road trip offers, which is good news as drivers are set to spend 13 hours behind the wheel this holiday season.
Study finds parents favor AI tech to keep teen drivers safe
Parents fight with their kids more about driving than dating, and they’re paying over $6,000 a year for it, on average, according to a recent survey.
Is car time the best self-care time?
Your car may be your sanctuary where you get to spend some of your most treasured “me time,” but how you choose to spend it differs significantly by generation, according to a recent study.
Love at first vroom? 4 in 10 are in love with their car
In the current economic climate, Americans are opting to repair and replace over buying new, according to new data.
What are Americans nicknaming their cars?
What’s in a name? From Puddle Jumper to Love Bug, or the proudly self-deprecating Rolling Turd, millions of Americans are naming their cars with a little personality.
Would you suffer through the DMV for a loved one?
Loyalty runs deep: More than half of Americans would suffer through going to the DMV (53%) for the sake of their loved ones, according to new research.
New generation, new rules: How Gen Z drives differently
A survey of 2,000 American drivers, split evenly with 500 per generation, revealed that despite younger generations and cell phones being ubiquitous, Gen Z is using tech in smarter ways while…
Chasing seasons? Americans’ most desired seasonal destinations
Nearly two-thirds of Americans are chasing seasons, according to new research. A survey of 2,000 U.S. adults revealed that 65% have either already or would like to go “season chasing,” or purposely…
Climate change tops Americans’ concerns for future generations
The majority of Americans are worried about how younger generations will be impacted by climate change and are actively seeking ways to help, according to a new study.
Many Americans would fail their driver’s test if taken today
A quarter of Americans are not certain that they’d pass their driver’s written exam if they were asked to retake it now, according to new research. A survey of 2,000 adults who drive examined how…
When is the perfect age to go on an adventure?
According to a recent survey, 42 is the perfect age to go on an adventure, with over one-third of respondents (36%) saying they’ve become more adventurous with age.
Why most car owners are taking better care of their vehicles these days
According to new research, inflation is causing Americans to take better care of their current vehicle. A survey of 2,000 car owners revealed 73% of respondents have made a conscious decision to…
Is it just a car? Here’s why Americans love their cars
Nearly nine in 10 Americans still remember their first car — and 60% of them wish they could go back in time to take better care of it.
Are you car-compatible with your partner?
One in four Americans consider themselves “car-incompatible” with their spouses or partners, and a new study has found that 10% of men would consider it a dealbreaker if they weren’t…
Why Americans are craving outdoor time more than ever
On average, people need to spend 67 minutes outside each day in order to feel refreshed, according to new research.
Survey reveals intentional digital disconnection growing among Americans
Half of Americans say they’re more disconnected than ever — but in a good way, according to new research.
Harry Potter or The Bible? Top holiday book gift ideas
The Harry Potter series, the Bible and “Atomic Habits” are the top three books and series people are gifting this holiday season.
What kids’ unique interests reveal about their curiosity
Catching bugs and making little houses for them, obsessions with the door stopper and a fascination with elevators and how their buttons work are some of the most interesting curiosities today’s…
Would you redo your college experience?
More than a third of Americans would redo their college experience if they could (38%), according to new research.
Modern parenting shifts? Cycle-breaking taking top priority
Cycle-breaking, attachment and cause-and-effect parenting are some of the top parenting styles now on the rise for America’s youngest kids, according to new research.
Americans say nostalgia drives them to reread favorite books
The average reader has read their favorite book six times — and anticipates they’ll read it another seven times during their lifetime, according to new research.
Is mastering AI more important than college?
Half of students believe that learning how to use AI is the most important skill they’ll gain in college, according to new research.
Book clubs beat dating apps for Gen X and Gen Z
Are book clubs the new dating app? Nearly one in four book club members have had a meet-cute at their reading group, according to a new survey.
Why today’s moms and dads prioritize mental health over math
Six in 10 parents are throwing their own parents’ rulebooks out the window, according to new research.
Why parents dread this time of year the most
One in three parents don't think they'll have a single anxiety-free day this summer.
Majority of Americans support cell phone ban in schools
Seven in 10 Americans would support a cell phone ban in schools, according to new research.
Study reveals men bigger fans of romance than women
Men are bigger romance fans than women, according to a recent survey. Men also spend more time reading romance: On average, the study found that men will spend 364 hours immersed in the genre per…
What does today’s ‘village’ to raise a child look like?
Today’s parents are reinventing what it means to rely on their “village” when it comes to raising a child, a survey of 2,000 parents of children ages 0-6 reveals.
Parents are prioritizing storytelling and creativity activities with their children to prepare them for the future
The survey of 2,000 parents of a Gen Alpha child examined early childhood development and how it’s impacted by playtime and creative storytelling.
Most parents concerned their child isn’t reaching their full potential
Almost two-thirds of parents (64%) are concerned that their child isn’t reaching their full potential, according to new research.
How parents plan to make back-to-school ‘magical’ for their kids?
More than four in five parents are working to make the back-to-school season “magical” for their elementary school kids, according to new research.
When do kids get after-school hangry?
Kids’ after-school “hangriness” strikes at approximately 3:36 p.m., according to a recent poll. The survey of 2,000 parents of kids aged 5 - 17 investigated the highs and lows throughout the school…
How school lunches have transformed over the years
The survey of 2,000 parents with school-aged children took an in-depth look at the American child’s palate, nutrition and how parents get creative to keep their kids fed.
Here’s why students are taking a less traditional route after graduation
Contrary to popular belief, only half of recent high-school graduates are planning to attend a four-year college or university, according to new research.
Are American parents playing with their kids enough?
The average child spends about 10 hours playing with their parents, others and on their own on any given day, according to new research.
What are parents willing to do to save on school supplies?
Three in four parents would try “any” workaround to save money on school supplies — with some even dumpster diving and stealing from work — finds a new survey. A poll of 2,000 U.S. parents of…
Valentine’s Day love goes practical as couples cut costs
Nearly half of Americans are doing Valentine’s Day on a budget this year, according to new research.
Holiday movie grudges meet 2025 movie favorites
How does your holiday movie taste stack up with the rest of the country? According to new research, “Home Alone 3” was voted as the most hated festive film.
Survey reveals FinTok users averaged 416 hours of viewing in 2025
The average FinTok user spent over 400 hours scrolling through their feed in 2025, according to new research.
Why youth sports feel more like the big leagues than ever before
One in six parents of kids who play sports believe they’re raising the next pro athlete, according to new research.
Survey reveals link between horror movies and fear of the dark
Three in 10 American adults are still afraid of the dark, according to new research.
Which college football fans are most likely to watch every single game
More than a third of college football fans said they’d choose to attend their team’s biggest rivalry game of the year rather than their friend’s wedding if they were on the same day.
Americans have a ruff time watching animal violence on screen
“Not the dog!” Americans believe that it’s harder to watch animals being killed on-screen than humans, according to new research.
Majority of Americans trust what’s online less than ever before
The average American trusts less than half of what they see and read online, according to new research.
Fans rely on hunches, friends and vibes for March Madness brackets
On the flip side, baby boomers are only willing to put an average of less than $40 at stake ($38.70).
Does a celebrity’s politics matter?
The majority of Americans don’t want to know how their favorite celeb votes, according to new research.
Is streaming the best way to listen to music?
Is physical music doomed? A new survey found more Americans believe streaming music is “superior” than all physical forms of music combined.
Majority say this still Oscars’ most memorable moment
While a quarter (25%) are more interested in the actual awards content than unexpected elements (22%), nearly half (45%) indicated they’re equally as interested in both.
Popcorn Shocker: Most people haven’t seen ANY of the Oscar-nominated films
In 2024, more than 500 movies were released — but the average American has only seen three, according to new research.
What’s America’s all-time favorite movie?
The average American believes that they’ve watched their favorite movie 38 times, while millennials average about 50 times, followed closely by Gen Z (49 times).
Should the Monday after the Super Bowl be a national holiday?
More than half of football fans wish that the Monday after the big game was a national holiday (55%), according to new research.
More than half struggle with ‘pee-xiety’
Do you have bathroom anxiety? According to a new study, half of all Americans do, and a large majority put off going to the bathroom because of it.
Food more exciting than Super Bowl game, ads or halftime show
Less than half of Americans care which team wins the big game, new research suggests.
Why it’s so hard to find something to watch
In fact, the new survey of 2,000 American streaming service subscribers revealed that the average person spends 110 hours per year scrolling through streaming services, struggling to find something…
Fantasy football struggle? Most give up before week 10
Thriving or hanging in there when it comes to your fantasy football team? Week 10 of the NFL season sees the most people finally give up, according to new research.
Survey reveals the most eccentric books to give as a gift
“Animal Farm”, “Snakes in Suits: When Psychopaths Go to Work” and “MI6 Spy Skills for Civilians” rank among the most eccentric books to give as a gift, according to a recent survey.
Gen Z consumes more content than any other generation
The study of 2,000 nationally representative Americans revealed that Gen Z respondents consume close to seven hours of media and content every day (6.6).
Who is America’s favorite celebrity chef?
Would you like to be called an “idiot sandwich?” A new survey has revealed that Gordon Ramsey is America’s favorite celebrity chef. Following the fiery-tempered “Hell’s Kitchen” host (40%) comes…
State of social spending
Social “spend o’clock” occurs at 2:36 p.m. on a Saturday, according to new research. A survey of 2,000 U.S. adults who shop on social media, split evenly by generation, found that Saturday around…
Most spooky genre readers believe they can solve real-life mysteries
More than three in five spooky genre readers say they could solve a real-life mystery. The survey of 2,000 horror, mystery, thriller and true crime readers found that 61% believe they have what it…
What age should you see your first horror film?
If your interest in horror started when you were a kid, chances are you still can’t get enough. A survey of 2,000 U.S. adults who celebrate Halloween revealed more than two-thirds (68%) of Americans…
Is the tailgate more important than the game?
Seven in 10 tailgaters look forward to tailgating season just as much, if not more, than the holiday season, according to new research.
These are the greatest reality shows of all time
The golden buzzer has spoken — “America’s Got Talent” has been crowned America's favorite reality TV show, according to a new survey.
Gen Z watches more international shows than millennials
Americans are consuming over 50% more internationally produced TV shows and books than they were five years ago, according to a recent study.
‘Raging’ sports fans watch this many games a year
Sports fans watch 120 games per year, according to a recent survey. The poll of 2,000 American sports fanatics uncovered just how emotionally invested fans are.
Why do Americans love watching movies with their dogs?
Based on a new study, 43% of Americans would rather watch a movie with their dog than their partner. According to the poll of 2,000 U.S. dog owners.
DIY projects give millennials and Gen Z joy and confidence
Forget a new haircut or your favorite outfit — new research shows that the key to confidence may be building something on your own.
Extreme weather? Many Americans lack a disaster plan
Although nine in 10 Americans believe it’s important to be prepared for the worst in the event of a natural disaster — less than half actually have a preparedness plan in place
Tornadoes top list of scariest natural disasters for Americans
Tornadoes are officially the scariest natural disaster, according to new research.
Which state has the most good days annually?
A new national survey revealed that the average American experiences 252 good days each year — but some states are feeling the good vibes more than others.
How do Americans practice ‘green living’ in the summer?
Most Americans want to reduce their environmental impact and many are taking it a step further by practicing green living this summer, according to a recent survey.
Eco guilt strikes most Americans four times a month
The average American experiences 48 days of annual “eco guilt” — the feeling that they could be doing more to help the environment.
Many Americans doing more good deeds to make up for 2024
Four in 10 Americans are actively doing more good deeds before the end of 2024 — to make up for the rest of the year.
Climate change tops Americans’ concerns for future generations
The majority of Americans are worried about how younger generations will be impacted by climate change and are actively seeking ways to help, according to a new study.
How do parents teach their kids to live sustainably?
Seven in 10 parents are concerned about what the world will look like for their children in the years to come (72%), according to new research.
Only one-third of Americans have natural disaster plans for pets
The survey of 2,000 dog or cat owners revealed half of Americans (52%) believe natural disasters are unavoidable — and 29% find themselves losing sleep worrying about natural disasters and their…
How prepared are you for an emergency?
Americans are more likely to grab their cell phone than their social security card during an emergency evacuation, according to new research.
Two-thirds of Americans believe sustainability should be the “default” for companies
The survey of 2,000 general population Americans revealed that 67% believe sustainable products and services should be the standard for companies, not something they need to search for.
Research reveals millennials throw out more trash than other Americans
Just 11% of Americans would give themselves an A+ for their sustainability efforts, according to new research. A survey of 2,000 adults looked at their sustainability habits, especially when it comes…
Half of Americans concerned about climate change devastation
Half of Americans believe climate change will devastate the earth during their lifetime, according to new research. The survey of 5,000 Americans, split evenly by state, revealed that 48% of all…
Weight loss costs Americans thousands beyond food and fitness
For many Americans, the cost of trying to lose weight extends well beyond the scale.
Dry January? GLP-1 medications are the new wellness trend
"Dry January" is getting replaced by something a lot more modern: half of Americans say taking GLP-1 medications is the next big wellness trend.
Why more than two-thirds can’t look in the mirror
Americans think negatively about their bodies four times a day — and it’s quietly reshaping their lives.
What’s America’s No. 1 aging panic?
Two in five Americans say hair loss is the physical change they fear most when it comes to aging.
Survey reveals few can name ingredients in injectable beauty treatments
Americans are more ingredient-conscious than ever before — but not in all areas, according to new research.
How men can overcome their haircut anxiety
One in five men get haircut anxiety, according to a new poll.
Why 2 in 3 are turning to thrifting regularly
Death of the fun budget: Americans say their discretionary spending has dropped by 42% in the last year, according to a recent survey.
What women seek in weight loss: the search for new approaches
A new study has found that the average woman tries to lose weight seven times over their lifespan — but fails six times.
Which Americans are most embarrassed by their feet?
Forty-four percent of Americans are self-conscious about their feet.
Looking good or feeling fine? Which is more important?
Three in four people are prioritizing feeling good on the inside more than ever before.
Do we take better care of our skin on vacation?
SPF nation? A new survey shows we’re failing at skin protection, unless we’re on vacation.
Average man feels two-thirds more confident in a suit
A poll of 2,000 U.S. men revealed that while their self-esteem gets a solid boost, their confidence in their ability to choose the right one wanes.
Most single parents report post-break up ‘glow up’
Two-thirds of single parents say the post-break up “glow up” is real and another 82% feel like their best days are still ahead of them, according to new research.
Research reveals top aging concerns for women
How are women today approaching aging? According to a new survey, almost half of women (47%) express that aging causes them stress.
Average American starts caring about their skin at this age
The poll of 2,000 U.S. adults found that before their mid-20’s, Americans aren’t taking proper care of their skin — which might be why respondents are four times as likely to get scalded by the sun…
Majority of women care more about being healthy than beautiful
Eight in 10 women prioritize feeling healthy over looking beautiful, according to new research. A poll of 2,000 American women revealed that improving both their mental/emotional health (33%) and…
9 in 10 Americans say there is a cost of living crisis: survey
Nine in 10 Americans believe we’re in a “cost-of-living crisis,” according to new research.
How will new tax laws affect refunds?
Americans know the Big Beautiful Bill will hit their taxes, but a new study has found many have no idea how it'll actually affect them.
Weight loss costs Americans thousands beyond food and fitness
For many Americans, the cost of trying to lose weight extends well beyond the scale.
Many Americans unclear on how savings accounts earn interest
Most people have savings accounts, but according to a new study, many are unaware of how their money actually grows.
Multiple jobs to cold showers: How Gen Z tries to survive the economy
Financial challenges have a wide-reaching impact, and in a recent study, Gen Z reported their social lives (72%), mental health (67%) and physical health (62%) have suffered due to money constraints…
Research shows many Americans plan to carry holiday credit card debt for months
Holiday shopping is well underway, but for many Americans, a financial holiday hangover is waiting for them in 2026.
Survey reveals FinTok users averaged 416 hours of viewing in 2025
The average FinTok user spent over 400 hours scrolling through their feed in 2025, according to new research.
Savings and fitness? Six resolutions top Americans’ 2026 plans
Saving money, exercising more and getting healthier are Americans’ top New Year’s resolutions heading into 2026, according to a new survey.
West Virginia, Georgia lead country in preferring cash gifts
Forget gadgets and socks. All Americans want for Christmas this year is cash, according to new research.
Parents say their kids are more financially responsible than they are
Is allowance-flation happening in 2025? A new study has found the average kid is raking in up to $52 per month in allowance — $36 more than their parents did at the same age, adjusting for……
Nearly 1 in 3 expect to slip into debt this holiday season
Sixty-five percent of Americans say it’s nearly impossible to know how much to “safely” spend this holiday season in a recent survey.
How Gen Z is proving to be more financially stable
The strategic generation? Gen Z is shunning impulse spending in favor of long-term goals.
Why two in five are skipping Cyber Monday this year
Two in five Americans aren’t planning to shop Cyber Monday this year, according to new research.
How the holidays stretch Americans’ budgets
This Thanksgiving will cost the average American almost $1,000, new research has revealed.
Americans say the holidays wouldn’t be merry without their favorite small businesses
The holiday season proves that bigger isn’t always better: Nearly half of seasonal gifts come from small businesses, according to new research.
Study finds parents favor AI tech to keep teen drivers safe
Parents fight with their kids more about driving than dating, and they’re paying over $6,000 a year for it, on average, according to a recent survey.
Seasonal workers counting on holiday paychecks to stay afloat
Three in five seasonal employees are relying on their temporary jobs to pay bills in the upcoming months.
Millennials and Gen Z redefine ‘asking for help,’ especially with money
"Help" isn't a dirty word: a new study has found younger generations are less likely to think asking for help is a bad thing.
Tax season stress? Most Americans outsource it before hitting 30
By age 29, you deserve a literal tax break — a new survey has found that the average American lets professionals prepare their taxes before they hit their thirties.
Why nearly half of your paycheck is spent after the first 48 hours
The average American spends more than a third of their paycheck within the first 12 hours of receiving it, according to new research.
Rising chocolate prices aren’t stopping Gen Z’s Halloween splurge
Over half of Americans (57%) said rising chocolate prices are changing how much they dish out for candy this Halloween.
Why 70% of Americans are stressed about spending this holiday season
Half of Americans are “dreading” the holiday season — as a result of their financial situation.
Happily ever ad-ter? Americans open to sponsored nuptials
Would you have a brand logo on your wedding cake or dress? Six in 10 Americans would let a brand sponsor their wedding, according to new research.
Death, estate planning among most avoided family topics: survey
Almost three-quarters of Americans (65%) have already planned their own funerals, according to new research.
Kids’ unapproved online spending reveals parents’ financial awareness issues
According to a nationally representative survey of 2,000 parents with children 18 and under, 31% said their kids have made digital purchases without permission.
Vibes and signs steering Americans’ major life choices
Gut feelings, prayers and "pure vibes" are influencing Americans' major decisions, according to a new study.
Americans getting braver about skipping excessive tips
Americans are “guilt tipping” much less in 2025, according to new research.
Study reveals America’s perfect salary
The average American describes the perfect salary as $74,000, according to new research.
Study reveals shift toward long-term renting in U.S.
Renters have lived in their current homes for four years, on average, according to a new study.
Younger singles find income transparency attractive
A new era of dating? America's younger singles are banking on love in more ways than one, as traditional financial expectations may be losing ground.
Legacy and love take priority for aging Americans
More than half of Americans care about the mark they leave on the world (54%) — and even more about the impression they leave on their loved ones (80%), according to new research.
Soaring living costs push majority of parents into debt
The soaring cost of living and financial pressures on families have forced six in 10 parents into debt to provide for their children.
How Americans deal with effects of tariffs firsthand
Terminal tariffs: More than a quarter of Americans fear the economy will "never" return to its pre-tariff levels, according to a new poll.
Study finds the best and worst parts of vacation
Two in three Americans say the anticipation of their next trip is as good as, if not better than, the trip itself (68%), according to new research.
What Americans predict life in 2065 will be like
What will life be like in 2065? We might all be renting, consulting AI doctors and retirement homes could be digital.
Why men struggle to be honest with their partner on money
Half of men have kept financial secrets from a spouse or a partner, according to new research.v
Is paycheck-to-paycheck considered an upgrade now?
The survey of 2,000 American workers who get paid on an hourly basis, with a quota for 1,000 Gen Z workers and 1,000 retail workers, found that 39% would see living from paycheck to paycheck as an…
How Americans are taking control of their finances in today’s economy
The current economy is changing how Americans manage their money, according to new research.
Can contractors spot a recession before economists?
A new survey suggests slower construction could be a major indicator of a pending recession.
Forget flashy dinners: budget-conscious dating is in
It’s officially OK to use a coupon on a first date, according to new research.
Americans received more from tax refund than predicted
Are "responsible tax refunds" on the rise? A new survey shows taxpayers are more likely to spend their refunds on rent, groceries and other necessities, rather than luxuries.
Burnout, stagnant pay driving younger workers to job hop
A survey of 2,000 employed Americans revealed that 73% of Gen Z respondents would like to switch jobs or careers, along with 70% of millennials surveyed.
Why Americans are finding saving increasingly difficult
Two-thirds of Americans currently feel behind on their savings goals, according to a new survey.
Who feels ‘very good’ about their finances right now?
Only one in 10 Americans currently feels “very good” about their financial situation, according to new research.
Survey reveals growing acceptance of frugality among Americans
Being “frugal” is ‘in’ according to a majority of Americans.
Are American workers ready to leave remote work behind?
A majority of Americans have already left remote work behind, according to new research.
Over half of older Americans say debt has ‘held them back’ in life
Over half of older Americans say their debt has “held them back” in life, according to new research.
Do men or women save more money?
From bank accounts to 401(k)s, the average American man has nearly $200,000 in savings — almost double as much as the average woman, according to new research.
Why Americans feel financially frozen
Half of Americans feel “financially frozen,” according to new research.
Is streaming the best way to listen to music?
Is physical music doomed? A new survey found more Americans believe streaming music is “superior” than all physical forms of music combined.
Anatomy of the average American paycheck
The average American has already mentally spent more than half of their paycheck before it lands in their account, according to a new survey.
Study finds most men blind to fact women make less money
Fifteen percent of Americans don’t believe there’s a gender pay gap, according to new research.
How your zodiac sign influences your taxes
More than half of Americans experience “filing fear” every tax season, according to new research.
How much money would make you drop everything and travel the world?
The average American would drop everything and travel the world if they had $287,731 in the bank.
Couples argue this many times a year about money
A survey of 2,000 Americans in a relationship, including 500 in a cross-border relationship found that of those uncomfortable speaking with their significant other about money, almost half (44%)…
Majority of Americans plan to spend tax refund on necessities
A new study has found a third of Americans plan out what to spend their tax refund on half of a year in advance.
Hottest careers for men and women in 2025
Step aside, “finance guys” — According to single Americans, health care is the most attractive career sector.
Most pet owners plan a pet health reset in 2025
A majority (77%) of pet owners are interested in a health reset in 2025 — and nearly as many (69%) are considering one for their pet, too.
Americans’ common misunderstandings about taxes unveiled
Nearly one in five Gen Zers (17%) believe that you can write anything off as a business expense when filing your taxes, according to new research.
How people plan to improve their money habits in 2025
According to a recent survey, the majority of Americans want to improve their financial habits in 2025. The survey of 2,000 Americans also found that more than four in 10 (42%) predict they’ll have a…
Survey reveals how Americans used FinTok in 2024
TikTok isn’t just for showing off your dance moves. Financial TikTok users have gained 42 pieces of financial knowledge from the platform throughout 2024, according to new research.
Who are the hardest people to shop for during the holidays?
Americans will spend an average of nine hours trying to pick the perfect gift for the most difficult person to shop for on their list, new research suggests.
How much will the average American spend this holiday season?
The holidays aren’t cheap: The average American will spend over $2,000 this season. A survey of 2,000 Americans who celebrate a winter holiday examined the cost breakdown of the holiday season
Can the holidays lead to compulsive overspending?
One in four people grapple with compulsive overspending during the holiday season, according to a recent study. The survey of 2,000 Americans who celebrate a winter holiday examined some of the…
Less than one-third of Americans (31%) think they’ve financially “made it” in life
A survey of 2,000 employed Americans split evenly by generation revealed that of those who don’t think they’re there yet, a little more than half (54%) believe that they are well on their way and…
How ‘slow shopping’ will affect holiday spending
Americans are not holding back on holiday spending this year – but they are taking a more deliberate approach to the purchases they make, according to new research.
How travel disruptions affected Americans last year
A new study has found seven in 10 Americans have had their travel plans go wrong within the past year. The poll of 2,000 U.S. adults who have traveled in the last 12 months found 46% have had flights…
Dream Job? 1 in 3 would reject it over health insurance concerns
A survey has revealed one in three Americans would turn down a dream job if it didn’t offer good health insurance options. The poll of 2,000 U.S. adults found three-quarters (73%) consider healthcare…
Survey reveals future of housing market in swing states
Is the future generation of homeowners set up to fail? Ahead of the upcoming U.S. presidential election, a study of 1,000 adults from the seven swing states found 61% of parents polled are worried…
State of social spending
Social “spend o’clock” occurs at 2:36 p.m. on a Saturday, according to new research. A survey of 2,000 U.S. adults who shop on social media, split evenly by generation, found that Saturday around…
The average American parent offers their child 114 pieces of unique financial advice per year
However, parents admit their financial advice isn’t always used: respondents said their child listens only about half (54%) of the time. A survey of 5,000 American parents — aged 30+ and split evenly…
Is cash still king?
Almost one-third of Americans buy into the idea that “cash doesn’t count,” according to new research. A survey of 2,000 U.S. adults split evenly by gender and generation revealed that because their…
Corporate America’s top frustrations in 2024
A new survey of 1,000 human resource professionals revealed the biggest challenges facing the workforce today, along with the pain points HR problem solvers are feeling in their departments.
At what age does life get real?
The age where life, money and the future start to feel “real” is officially 27 years old, according to new research. A recent study of 2,000 Americans split evenly by generation (500 Gen Z, 500…
How Americans are reinventing retirement
Retirees are living lives their younger selves would be jealous of, according to a recent study. The poll of 2,000 Americans who have retired, or will retire, between 2020–2029 found that the…
The pros and cons of having adult kids living at home
Eighty-five percent of parents whose kids previously moved out are delighted their birds came back to the nest, according to new research.
2 in 5 Americans feel like they’re stuck living where they are
Soaring housing prices are causing Americans to rethink their “dream home” and “dream workspace,” where luxury is out and practicality is in. A new poll of 2,000 U.S. adults found 58% have witnessed…
Why 3 in 5 Americans think the economy is in a recession
Three in five people believe that the U.S. is currently in a recession, even though we’re not in one officially, according to new research. The survey of 2,000 Americans explored what’s driving this…
Nearly half of Americans likely to fall for scams due to AI
Almost half (48%) of Americans believe that the rise of AI has made them less “scam-savvy” than ever before, according to new research. A survey of 2,000 U.S. adults revealed that only 18% feel “very…
Survey reveals how different generations approach moving
Gen Z is crushing moving season, according to a recent poll. The survey of 2,000 Americans who have moved in the last five years found that not only are they on top of their finances, more than half…
How do expecting parents prepare for parenthood?
The average parent will spend more than three weeks of time preparing the nursery for their child before they’re born. That’s according to a new survey of 1,500 parents with kids under the age of 10…
Top ‘destination dupes’ Americans would visit
Six in 10 Americans are searching for “destination dupes” this year to cut down on costs, according to new research.
How are U.S. consumers addressing the changes in their cost of living?
Nearly nine in 10 Americans have seen their cost-of-living increase over the past five years, and a new study has found it’s having a massive impact on how they’re shopping, particularly online.
Why 9-to-5 businesses do not meet Americans’ local necessities
Nine-to-five businesses aren’t ‘good enough,’ suggests a new study. Instead, Americans want businesses to operate 24/7.
How much do you need to have in your savings to feel financially prepared?
What would it take to feel financially prepared? New research has found the average American feels prepared for the worst once they have $5,078 saved up.
Americans say moving is more overwhelming than losing a job
One in four Americans consider moving to be a more stressful endeavor than landing a plane in an emergency. A recent survey of 2,000 Americans who have moved in the last five years investigated the…
Survey reveals how female small business owners measure success
One in four female small business owners has taken a pay cut in the past year, according to new research. The survey of 1,000 female small business owners examined how their experience has shifted in…
Weight loss costs Americans thousands beyond food and fitness
For many Americans, the cost of trying to lose weight extends well beyond the scale.
This state has the best food in the US
The best food is found in California, according to new research.
Nearly 2 in 3 of all Americans have decreased interest in drinking
Six in 10 Americans have become more disinterested in alcohol since first trying it — a transition that starts, on average, at age 32.
Why dairy foods keep showing up in the carts of protein-focused shoppers
As Americans kick off the New Year with renewed focus on health, one nutrient is dominating wellness goals nationwide — protein.
1 in 5 Americans don’t realize they need this in daily nutrition
Nearly a third of Americans admit they have no idea what a “healthy plate” looks like (29%), according to new research.
How Americans cope with awkward holiday conversations
With the holidays around the corner, half of Americans have already mapped out their conversation survival “game plan” (50%).
From mashed potatoes to cornbread: Why butter is a holiday staple
Nearly two-thirds of Americans said they’ll be “doomed” if they run out of butter during their holiday baking and cooking this year.
Nearly half of Americans can’t make it till noon without a sweet treat
A new study has found one in three Americans reward themselves with something sweet more than once per day — and 46% crave sweets by noon.
Study finds empty nesters connect with their kids over holiday food
Empty nesters are using their kids’ favorite holiday meals to attract them home for the holidays, according to a new survey.
Travelers willing to spend nearly $2K for their ‘foodcation’
A fifth of Americans have planned a trip solely for the food, according to new research.
Family recipes bind generations together at Thanksgiving tables
According to new research, over half of Americans have a Thanksgiving recipe that’s been passed down from generation to generation within their family .
How young Americans are balancing drinking during the holidays
Despite recent reports suggesting a decline in alcohol consumption among young Americans, new findings reveal a different trend: Over three-quarters plan to drink the same amount or more this holiday…
America’s ultimate grilled cheese? White bread, cheddar and a triangle cut
The people have spoken: America’s ultimate grilled cheese uses white bread, is cut into triangles and layers in two cheese types, according to a recent survey.
Shots, neat drinks and margaritas linked to confident daters
Those who take their drinks neat, enjoy shots and like a classic margarita are some of the most confident daters on the market, according to new research.
Early prep? Halloween shoppers still face last-minute candy panic
Candy disappears faster than a ghost on Halloween night — and Americans admit they can’t stop sneaking from their stash.
Girls’ nights? Women say they’re a must every 22 days
Bezel Wines commissioned a nationwide survey of 2,000 women, conducted by Talker Research, to better understand what makes a girls’ night meaningful and how (and when) they’re used to reconnect.
What budget? Most Americans ditch these rules when on vacation
It’s official: budgets and calories don’t count and you’re not obligated to respond to messages while on vacation.
Parents feel pressured, judged over what their children eat
Nearly a third of parents said they’ve felt judged by other parents based on the food their child eats, according to new research.
Why 1 in 8 Americans are overthinkers
The average American second-guesses 41% of their daily decisions, according to new research.
Why 2 in 3 are turning to thrifting regularly
Death of the fun budget: Americans say their discretionary spending has dropped by 42% in the last year, according to a recent survey.
Workers forget to eat lunch this many times a week
More than half of Americans skip lunch in order to work more, according to a recent survey.
3 in 4 Gen Z, millennial women have a summer persona
From “Coastal Cowgirl” and “Grandmacore” to “Tomato Girl” — nearly three-quarters of Gen Z and millennial women have a summer vibe they’re chasing this year.
These small moments make a big impact on kids’ development
Sixty-one percent of parents say mealtimes are one of the only times they’re able to fully engage their child without distraction.
Crab legs? Unique things kids want for lunch
Spaghetti tacos, peanut butter and pickle sandwiches, and even beer — a new survey has found the wildest lunch requests kids make from their parents, and the lunchtime priorities parents insist on.
New Mexico, New Jersey are America’s top ice cream connoisseurs
New Jerseyans are America’s biggest “ice cream connoisseurs,” according to a recent survey.
How do Americans practice ‘green living’ in the summer?
Most Americans want to reduce their environmental impact and many are taking it a step further by practicing green living this summer, according to a recent survey.
Why young Americans feel overwhelmed 17 days a month
Gen Zers and millennials are feeling more overwhelmed than ever before, according to a new study.
Here’s how America does fries
Virginia is for fry lovers, according to a new study. The poll of 5,000 U.S. adults found the average person of the "Old Dominion" self-reported eating at least 21 pounds of spuds, closely followed…
Morning routines strongly impact how the rest of the day goes
One in three Americans can have their mornings thrown off by missing simple steps in their routines.
Is cooking outside the ultimate summer joy?
The most quintessential sensations of summer are the smell of a grill, relaxing at the beach and diving into the pool, according to a new survey.
How social media is changing what we eat
In today’s fast-scrolling world, what's on your plate might just depend on what's on your feed.
French fries with tartar sauce? America’s strangest sauce pairings
French fries with tartar sauce, scrambled eggs and barbecue sauce and pickles with buffalo sauce were found to be some of the weirdest combinations Americans love to eat.
What’s the worst age to take your child on a road trip?
Age 3 and a half is when kids are the most challenging to travel with, according to new research.
No. 1 spot for millennial moms to take a break
Nearly a third of millennial moms (29%) get less than 30 minutes to themselves during an average day, according to new research.
Average American has this many barbecues every summer
Summer isn’t complete without four cookouts, three getaways, two concerts and two festivals, according to a recent poll.
Which countries have the best snacks?
Nearly a third of Americans have traveled somewhere just for the food, according to new research.
Why moms say the sleepless nights are worth it
Nine in 10 moms said being a mother is both the hardest and the most rewarding thing they’ve ever done, according to new research.
Why parents dread this time of year the most
One in three parents don't think they'll have a single anxiety-free day this summer.
Survey reveals growing acceptance of frugality among Americans
Being “frugal” is ‘in’ according to a majority of Americans.
Average parent spends this much time bargaining with their kid
From tense standoffs to strategic bargaining — the average American parent spends 67 hours per year “in negotiation” with their child, according to new research.
How America spices up its pizza
A survey that polled 5,000 people across every state on their pizza ordering found that the last time the average person strayed from their usual order was two years (2.1) ago.
Food more exciting than Super Bowl game, ads or halftime show
Less than half of Americans care which team wins the big game, new research suggests.
Can a ‘resolution buddy’ help keep you on track in 2025?
More than two in five Americans (45%) will make their friends and family aware of their New Year’s Resolution this year so they don’t fall off track, according to new research.
How a good meal leads to better love lives, research reveals
The key to a potential partner’s heart is through their stomach, according to new research — proving the old adage right. A survey of 2,000 adults, half of whom are single and the other half in…
A quarter of Americans are still carrying weight they gained during last year’s holiday season
The survey of 2,000 Americans revealed that 24% are still carrying pounds from the end of 2023; on average, this is almost 10 pounds.
How do parents squash holiday travel stress?
Three and a half hours into holiday travel with their kids is when “peak stress” hits parents, according to new research.
Which state has the best holiday bakers?
Kansas residents are the nation’s most passionate holiday bakers, racking up over 18 hours of holiday baking time during the festive season. The results emerged in a survey of 5,000 Americans, split…
Research reveals this year’s Thanksgiving festive food trends
According to a new study, one in five Americans plan to host friends and family for the first time ever this holiday season. The study of 2,000 U.S. adults who celebrate the winter holidays found 42%…
Are Americans over holiday gatherings?
Thirty-nine percent of Americans said that this is their busiest holiday season yet. A survey of 2,000 adults looked at how respondents’ winter social calendars have evolved from last year.
How long should food delivery take?
It takes less than 30 minutes for the average American to get frustrated when waiting for their food to arrive after placing an order for delivery, according to new research.
Average American eats 6 sandwiches a week
Grilled cheese, chicken and turkey rule the sandwich category. The poll of 2,000 general population Americans revealed their favorite sandwiches, how preferences vary and even some secret sandwich…
Who is America’s favorite celebrity chef?
Would you like to be called an “idiot sandwich?” A new survey has revealed that Gordon Ramsey is America’s favorite celebrity chef. Following the fiery-tempered “Hell’s Kitchen” host (40%) comes…
Dog owners reveal weirdest things their dogs have eaten
From a winning lottery ticket to their owner’s social security card and a stick of butter — here are the strangest things dogs have eaten. A survey of 2,000 American dog owners asked respondents…
The average American consumes over 36,000 grams of sugar per year
The poll of 2,000 Americans found that the average person ingests 99 grams of sugar per day, which is more sugar than what’s in two twelve-ounce cans of soda. Over the span of a year, that totals to…
Half of Americans sick with kitchen envy
Nine in 10 Americans said their kitchen needs to be “better looking than any other room” in their home, according to a new study.
What age should you see your first horror film?
If your interest in horror started when you were a kid, chances are you still can’t get enough. A survey of 2,000 U.S. adults who celebrate Halloween revealed more than two-thirds (68%) of Americans…
How many times a year do Americans experience the Sunday scaries?
A survey of 2,000 adults found that this feeling is defined as anxiety (32%) or dread (17%) over what to expect for the following week, and shared that it sets in around 3:54 p.m.
Tiny treasures: These simple things bring Americans the most joy
Waking up after a good night’s sleep, catching up with an old friend or loved one and enjoying a cup of coffee are Americans’ top three “simple joys” in life.
Is the tailgate more important than the game?
Seven in 10 tailgaters look forward to tailgating season just as much, if not more, than the holiday season, according to new research.
How early is too early to prep for Thanksgiving?
A recent survey of 100 Americans from each state investigated the best game plans along with different taste preferences when it comes to planning, cooking and enjoying the perfect Thanksgiving…
Can a good cup of coffee turn a bad day around?
Over half of Americans claim a good cup of coffee can be “so powerful,” it can turn their worst days around into good ones.
Study finds what drives us to procrastinate
It’s official — procrastination o’clock hits at 12:06 p.m. on a Monday, according to new research. From watching TV and movies (50%), to simply laying in bed (39%) or taking a nap (29%), a survey of…
Nearly 80% of Americans too tired to cook after work
The survey of 2,000 general population Americans revealed 77% admit there are days where, after work, they’re too exhausted to cook.
These are the greatest reality shows of all time
The golden buzzer has spoken — “America’s Got Talent” has been crowned America's favorite reality TV show, according to a new survey.
Why parents struggle to keep their kids hydrated
Seven in 10 parents admit they feel guilty that their child isn’t drinking enough water. That’s according to a survey of 2,000 parents of kids ages five to 12, split evenly by the U.S. regions.
Is pumpkin spice’s reign over?
New research reveals that it’s time to dethrone pumpkin spice as the king of fall flavors. That’s according to a survey of 2,000 U.S. adults which revealed that 58% believe that there are better,…
When do kids get after-school hangry?
Kids’ after-school “hangriness” strikes at approximately 3:36 p.m., according to a recent poll. The survey of 2,000 parents of kids aged 5 - 17 investigated the highs and lows throughout the school…
How school lunches have transformed over the years
The survey of 2,000 parents with school-aged children took an in-depth look at the American child’s palate, nutrition and how parents get creative to keep their kids fed.
Things Americans forget the most when traveling
Nine in 10 Americans have had a “Home Alone” moment — realizing they forgot something essential en route to their destination, according to new research.
Survey reveals America’s snacking habits
The average American skips about three meals per week, according to new research. A survey of 2,000 U.S. adults revealed only 22% say that they never skip meals, compared with 29% who admit they do…
Does a text feel naked without an emoji?
Four in 10 Americans believe a text feels naked without an emoji, according to new research for World Emoji Day.
Who’s ‘manning’ the grills this summer? Women!
Women are the “unsung hero” of the grill, according to new research. The survey of 2,000 men and women revealed that 53% believe women are not receiving the notice or the praise they deserve for…
What millennial parents do to make their days more joyful
According to a new study, small moments of joy can turn even the most dull and ordinary day into memorable family time. A new study of 2,000 U.S. millennial parents found 81% of parents and 88% of…
Research reveals millennials throw out more trash than other Americans
Just 11% of Americans would give themselves an A+ for their sustainability efforts, according to new research. A survey of 2,000 adults looked at their sustainability habits, especially when it comes…
How much do Americans plan to spend to get their yards party-ready?
Is your yard ready for summer entertaining? A new survey polling 2,000 U.S. adults with backyards found that 81% would look forward to hosting parties in their backyard, but 14% admitted that they…
Average person enjoys over 100 extraordinary days a year
A third of your month is bound to be ‘extraordinary,’ according to a new study. The poll of 2,000 American wine drinkers found the average person has 10 extraordinary days per month — 120 every year.…
Does being hydrated make you a better person?
Confidence, generosity and productivity: A new study shows the various ways water intake affects work quality, relationships and mood. According to a recent poll of 2,000 Americans, people who are…
9 in 10 Americans say there is a cost of living crisis: survey
Nine in 10 Americans believe we’re in a “cost-of-living crisis,” according to new research.
Nearly 2 in 3 of all Americans have decreased interest in drinking
Six in 10 Americans have become more disinterested in alcohol since first trying it — a transition that starts, on average, at age 32.
Survey reveals intentional digital disconnection growing among Americans
Half of Americans say they’re more disconnected than ever — but in a good way, according to new research.
Multiple jobs to cold showers: How Gen Z tries to survive the economy
Financial challenges have a wide-reaching impact, and in a recent study, Gen Z reported their social lives (72%), mental health (67%) and physical health (62%) have suffered due to money constraints in the last year.
Survey reveals FinTok users averaged 416 hours of viewing in 2025
The average FinTok user spent over 400 hours scrolling through their feed in 2025, according to new research.
Savings and fitness? Six resolutions top Americans’ 2026 plans
Saving money, exercising more and getting healthier are Americans’ top New Year’s resolutions heading into 2026, according to a new survey.
How Gen Z is proving to be more financially stable
The strategic generation? Gen Z is shunning impulse spending in favor of long-term goals.
How young Americans are balancing drinking during the holidays
Despite recent reports suggesting a decline in alcohol consumption among young Americans, new findings reveal a different trend: Over three-quarters plan to drink the same amount or more this holiday season, challenging assumptions about shifting habits.
Millennials and Gen Z redefine ‘asking for help,’ especially with money
"Help" isn't a dirty word: a new study has found younger generations are less likely to think asking for help is a bad thing.
Why nearly half of your paycheck is spent after the first 48 hours
The average American spends more than a third of their paycheck within the first 12 hours of receiving it, according to new research.
Shots, neat drinks and margaritas linked to confident daters
Those who take their drinks neat, enjoy shots and like a classic margarita are some of the most confident daters on the market, according to new research.
Gen Z to boomers: no one is safe from AI phishing scams
In a recent global survey, most people couldn’t differentiate between a phishing message written by artificial intelligence (AI) and an authentic, human-written email.
Is showing up sick frowned upon? Survey says yes
The days of “pushing through” an illness are over, as nearly a third of Americans say they’d rather you didn’t show up to work if you’re feeling sick.
Influencer content drives travel dysmorphia in younger Americans
Nearly seven in 10 Americans suffer from “travel dysmorphia” — the feeling that they haven’t seen enough of the world compared to others.
DIY projects give millennials and Gen Z joy and confidence
Forget a new haircut or your favorite outfit — new research shows that the key to confidence may be building something on your own.
Should AI be your travel agent?
Is travel planning the next space AI is taking over? A new survey shows that younger Americans are relying on AI and ChatGPT more and more to construct their vacation itineraries.
Why 2 in 3 are turning to thrifting regularly
Death of the fun budget: Americans say their discretionary spending has dropped by 42% in the last year, according to a recent survey.
3 in 4 Gen Z, millennial women have a summer persona
From “Coastal Cowgirl” and “Grandmacore” to “Tomato Girl” — nearly three-quarters of Gen Z and millennial women have a summer vibe they’re chasing this year.
Why young Americans feel overwhelmed 17 days a month
Gen Zers and millennials are feeling more overwhelmed than ever before, according to a new study.
Gen Z, millennials fall behind on this home necessity
Forty-five percent of Gen Z and millennial Americans would feel embarrassed if someone saw the current state of their home.
How could AI help workers regain lost productivity?
American workers’ productivity peaks at 11 a.m. on Mondays, according to new research.
What Americans predict life in 2065 will be like
What will life be like in 2065? We might all be renting, consulting AI doctors and retirement homes could be digital.
Book clubs beat dating apps for Gen X and Gen Z
Are book clubs the new dating app? Nearly one in four book club members have had a meet-cute at their reading group, according to a new survey.
Paw-rental differences: How each generation views their pets
Half of Gen Z Americans consider themselves mom and dad — to their pet, according to new research. Older generations don’t.
New generation, new rules: How Gen Z drives differently
A survey of 2,000 American drivers, split evenly with 500 per generation, revealed that despite younger generations and cell phones being ubiquitous, Gen Z is using tech in smarter ways while driving.
Why do younger generations schedule worry time?
One in 10 young Americans schedules “worry time,” according to new research.
Does a celebrity’s politics matter?
The majority of Americans don’t want to know how their favorite celeb votes, according to new research.
Quarter of Americans experience burnout by 30
A quarter of Americans are burnt out before they’re 30, according to new research.
Why can’t Gen Z sleep in silence?
More than a third of Americans can’t sleep in silence, with Gen Zers having the hardest time doing so, according to new research.
Is your house vintage or outdated?
There’s a fine line between “vintage” and “outdated” when it comes to houses, a new survey suggests.
Americans’ common misunderstandings about taxes unveiled
Nearly one in five Gen Zers (17%) believe that you can write anything off as a business expense when filing your taxes, according to new research.
Survey reveals how Americans used FinTok in 2024
TikTok isn’t just for showing off your dance moves. Financial TikTok users have gained 42 pieces of financial knowledge from the platform throughout 2024, according to new research.
Many Americans doing more good deeds to make up for 2024
Four in 10 Americans are actively doing more good deeds before the end of 2024 — to make up for the rest of the year.
Gen Z consumes more content than any other generation
The study of 2,000 nationally representative Americans revealed that Gen Z respondents consume close to seven hours of media and content every day (6.6).
Is cash still king?
Almost one-third of Americans buy into the idea that “cash doesn’t count,” according to new research. A survey of 2,000 U.S. adults split evenly by gender and generation revealed that because their account balance doesn’t decrease, 29% of Americans believe that spending cash doesn’t actually “count” as spending money.
Gen Z more likely to consider themselves entrepreneurs
The survey revealed younger generations are slightly more likely to consider themselves entrepreneurs — 36% of Gen Z and 39% of millennials. That’s compared to 29% of Gen X respondents and just 25% of baby boomers.
Respondents were also asked how they would define “entrepreneur.” One respondent said, “Someone who is willing to lay it all on the line for their dream. They will be willing to risk it all.”
Why 3 in 4 Gen Z blame social media for their mental health decline
Three in four Gen Zers are putting the blame on social media for having a negative impact on their mental health, according to a new study.
Gen Z, millennials no longer relaxing while on vacation
Younger Americans think relaxing on vacation is overrated, according to new research. A survey of 2,000 Americans who travel (evenly split by generation) looked at how people of different ages vacation.
Warning signs you’re becoming your parents
One in four Americans worry that they’re becoming their parents (27%) — including while traveling, according to new research.
Here’s why students are taking a less traditional route after graduation
Contrary to popular belief, only half of recent high-school graduates are planning to attend a four-year college or university, according to new research.
Gen Z watches more international shows than millennials
Americans are consuming over 50% more internationally produced TV shows and books than they were five years ago, according to a recent study.
Survey reveals how different generations approach moving
Gen Z is crushing moving season, according to a recent poll. The survey of 2,000 Americans who have moved in the last five years found that not only are they on top of their finances, more than half of Gen Z respondents (57%) reported they actually enjoy the process of moving. Meanwhile, only 22% of baby boomers share that sentiment.
Why men care more about grooming now than before
The modern man has arrived — a new study has found a majority of men are paying closer attention to their appearance than ever before.
Survey finds lower senior living interest among younger generations
Is this the end of senior living facilities? Americans are twice as likely to consider moving elderly relatives under their roof than to explore retirement homes.
Weight loss costs Americans thousands beyond food and fitness
For many Americans, the cost of trying to lose weight extends well beyond the scale.
Nearly 3 in 4 say they’d earn more if they had more energy
Americans hit their daily energy low at 2:06 p.m., according to new survey data.
Runny nose, fatigue define winter health struggles for many Americans
Body aches (28%), fatigue (26%), feeling “off” (23%) and a runny nose (21%) are the four horsemen of a subpar day, according to new research.
Sleep thieves? Americans lose hundreds of hours a year to late-night scrolling
Americans lose over 300 hours of sleep per year to “revenge bedtime procrastination,” according to new research.
Dry January? GLP-1 medications are the new wellness trend
"Dry January" is getting replaced by something a lot more modern: half of Americans say taking GLP-1 medications is the next big wellness trend.
Why dairy foods keep showing up in the carts of protein-focused shoppers
As Americans kick off the New Year with renewed focus on health, one nutrient is dominating wellness goals nationwide — protein.
Is hormone health the missing piece for dads’ wellness?
Everyday tasks are leaving dads feeling "absolutely exhausted" — and according to a new poll, the culprit for many could be low testosterone.
Savings and fitness? Six resolutions top Americans’ 2026 plans
Saving money, exercising more and getting healthier are Americans’ top New Year’s resolutions heading into 2026, according to a new survey.
America’s top 3 instant doctor’s office ‘turn-offs’
On demand, not on hold — new research revealed the top hurdles that send patients running to a new doctor.
Health insurance tops all factors in Americans’ next career move
Health insurance is the No. 1 deciding factor in people’s next career step, yet most with employer health insurance say it doesn’t meet their needs very well.
1 in 5 Americans don’t realize they need this in daily nutrition
Nearly a third of Americans admit they have no idea what a “healthy plate” looks like (29%), according to new research.
Nearly half of Americans can’t make it till noon without a sweet treat
A new study has found one in three Americans reward themselves with something sweet more than once per day — and 46% crave sweets by noon.
Why more than two-thirds can’t look in the mirror
Americans think negatively about their bodies four times a day — and it’s quietly reshaping their lives.
Older Americans’ screen habits mirror younger generations
Are mom, dad, grandma and grandpa “too online”? A new survey looked at how older Americans are using screens and technology — and it turns out their habits may not be so different from their younger relatives.
Study shows what patients expect future health care to be like
Is your doctor stuck in 2011? A new survey found six percent of Americans feel like they're walking "backwards in time" 14 years whenever they have a doctor's appointment.
Strangest pregnancy myths Americans actually believe
If you have heartburn, your baby will be born with a lot of hair (29%) and spicy foods induce labor (21%) are some of the top myths Americans believe when it comes to pregnancy.
Is showing up sick frowned upon? Survey says yes
The days of “pushing through” an illness are over, as nearly a third of Americans say they’d rather you didn’t show up to work if you’re feeling sick.
What’s America’s No. 1 aging panic?
Two in five Americans say hair loss is the physical change they fear most when it comes to aging.
Survey reveals homeowners underestimate mold risks
A quarter of Americans are concerned that their home isn’t safe for their health (26%), according to new research.
Survey reveals few can name ingredients in injectable beauty treatments
Americans are more ingredient-conscious than ever before — but not in all areas, according to new research.
Why 1 in 8 Americans are overthinkers
The average American second-guesses 41% of their daily decisions, according to new research.
What women seek in weight loss: the search for new approaches
A new study has found that the average woman tries to lose weight seven times over their lifespan — but fails six times.
Bedtime study reveals when we fall asleep
Is there a “prime” bedtime? A new study found the average American falls asleep at 11:18 p.m.
Is travel good for your mental health?
The secret to better mental health might be just one flight away, according to a new poll.
Is it easier to talk to AI than your doctor?
Forget Dr. Google, Americans are turning to artificial intelligence for their health needs.
Why young Americans feel overwhelmed 17 days a month
Gen Zers and millennials are feeling more overwhelmed than ever before, according to a new study.
Which Americans are most embarrassed by their feet?
Forty-four percent of Americans are self-conscious about their feet.
Health issues older men don’t discuss with doctors
A new study found one in 10 older men have urinary incontinence — but half of those enduring it haven’t told their doctor.
Looking good or feeling fine? Which is more important?
Three in four people are prioritizing feeling good on the inside more than ever before.
Morning routines strongly impact how the rest of the day goes
One in three Americans can have their mornings thrown off by missing simple steps in their routines.
1 in 4 worry gut issues may ruin their summer vacations
One in four Americans will have their summer travel plans ruined by illness this year, according to new research.
Clumsy nation? Americans racking up thousands of cuts and bruises
A survey of 2,000 adults revealed just how injury-prone we are — and why. More than half (51%) say they’re more likely to get hurt in the summer, with distraction (34%), clumsiness (22%), and kitchen mishaps (19%) topping the list of causes.
Why are Americans so anxious about traveling internationally?
A new study has found a majority of Americans feel “plagued” by nerves and anxiety by the mere thought of international travel.
From hot flashes to positivity? How women are navigating menopause
A surprising 43% of menopausal and post-menopausal women feel younger than they actually are, according to new research.
What Americans predict life in 2065 will be like
What will life be like in 2065? We might all be renting, consulting AI doctors and retirement homes could be digital.
Things that drain our batteries the most
If you’re tired reading this, you’re not alone. One in three Americans are drained before the day even starts.
Why many Americans are caregivers in disguise
For those who have not “officially” cared for a senior, 53% didn’t consider themselves a caregiver — despite taking on many caregiving responsibilities.
Average American only gets this much time a month to themselves
The average American would pay $2,521 for a day of peace and quiet — while parents would pay $1,147 more.
Americans lose it over these tiny everyday annoyances
Simply spotting a nemesis, loud chewing and heavy breathing are some of the smallest things that will push Americans over the edge, according to new research.
Which recurring health issues affect the majority of Americans?
The average American only feels “fully healthy” for just 19 days of a typical month, according to new research.
Do we take better care of our skin on vacation?
SPF nation? A new survey shows we’re failing at skin protection, unless we’re on vacation.
Study reveals emotional toll women quietly carry
Almost three-quarters of women take on the stress of their friends and family, according to new research.
1 in 4 Americans say nation’s physical, mental health deserves an ‘F’
A quarter of U.S. adults give the nation’s physical health a failing grade, according to a new survey.
Why today’s moms and dads prioritize mental health over math
Six in 10 parents are throwing their own parents’ rulebooks out the window, according to new research.
Do you call your mom enough? Data shows you probably don’t
A third of Americans say their mom doesn’t get enough self-care, according to new research.
Biggest barriers when seeking mental health care
With rising costs and limited access to professional support — seven in 10 Americans say their financial anxiety is at an all-time high.
How pets improve their owners’ mental health
More than one-third of pet owners polled (34%) purposely got a pet to improve their mental health and it’s working.
Burnout, stagnant pay driving younger workers to job hop
A survey of 2,000 employed Americans revealed that 73% of Gen Z respondents would like to switch jobs or careers, along with 70% of millennials surveyed.
Are Americans ignoring symptoms that could be serious?
Six in 10 Americans admit they ignore symptoms that don’t feel “serious,” according to new research.
Over a third of Americans don’t drink water until after 3 p.m.
Work days are a drought until 3 p.m.: In a recent survey, over a third of working Americans confessed they aren’t drinking most of their water until the late afternoon.
Why do younger generations schedule worry time?
One in 10 young Americans schedules “worry time,” according to new research.
Quarter of Americans experience burnout by 30
A quarter of Americans are burnt out before they’re 30, according to new research.
Nearly half of Americans believe dentists can see through their lies
Does anyone actually floss anymore? A new survey found that over half of Americans have lied to their dentist about their dental hygiene and feel guilty about their dishonesty.
What are women’s top health goals for 2025?
A survey of 2,000 women explored their health and wellness goals, as well as their priorities, and found 58% are dedicating themselves to being mentally the strongest they’ve ever been.
Percentage of people who pee in the shower leaked in new study
In total, 45% of Americans pee in the shower throughout the course of the average year.
Women get serious about their health at this age
The average woman currently has eight unanswered questions about her health. That was revealed in a new survey of 2,000 women who experience pelvic floor issues — and results revealed younger women have even more questions.
This is why many women are behind on their doctor’s appointments
A third of women admit they're behind on doctor appointments — and anxiety is the culprit.
Hottest careers for men and women in 2025
Step aside, “finance guys” — According to single Americans, health care is the most attractive career sector.
More than half struggle with ‘pee-xiety’
Do you have bathroom anxiety? According to a new study, half of all Americans do, and a large majority put off going to the bathroom because of it.
1 in 3 say their partner acts like a baby when sick
One-third of couples say their partner is a baby when they’re sick. That’s according to a new survey of 2,000 Americans, which included 951 who live with a partner.
What are the top health trends to look out for in 2025?
Americans predict that cutting out processed foods, healthy aging and improving gut health will be the top three health trends in 2025, according to a recent study.
Is a clean home the key to a successful 2025?
Seven in 10 Americans are pinning the success of 2025 on one thing: a clutter-free home, according to new research.
Can a ‘resolution buddy’ help keep you on track in 2025?
More than two in five Americans (45%) will make their friends and family aware of their New Year’s Resolution this year so they don’t fall off track, according to new research.
Is keeping your home tidy harder than your 9-to-5?
For a quarter of Americans, keeping their home clean is more difficult than their full-time job, according to a recent survey.
Here’s what the average gym-goer’s fitness routine looks like
The survey of 2,000 American adults who regularly work out investigated exercise routines by the numbers as well as predictions and trends to look out for in 2025.
What women prioritized over the past five years
Romantic relationships, traveling and earning money — none of these are as important to women right now as learning about their own bodies.
What American singles are planning for holiday hook-up season
Half of Americans who will be visiting home for the holidays plan to have sex in their childhood bedroom (52%), according to new research.
Survey reveals Americans’ struggle with weight loss goals
Four in five adults who are trying to lose weight are eager to reach their goal as soon as possible (81%), according to new research.
Half of Americans don’t know their parents’ end-of-life plans
Birds, bees and final wishes — a new study says “now’s the time” for the other Big Talk with Mom and Dad: the one about what will occur when the end of life happens.
Can the holidays lead to compulsive overspending?
One in four people grapple with compulsive overspending during the holiday season, according to a recent study. The survey of 2,000 Americans who celebrate a winter holiday examined some of the challenges and mental health struggles that can surface during the holidays — deemed the most financially stressful season of the whole year according to respondents.
A quarter of Americans are still carrying weight they gained during last year’s holiday season
The survey of 2,000 Americans revealed that 24% are still carrying pounds from the end of 2023; on average, this is almost 10 pounds.
Many Americans doing more good deeds to make up for 2024
Four in 10 Americans are actively doing more good deeds before the end of 2024 — to make up for the rest of the year.
How many friends does the average man have?
Men have five “general” friends, three close friends and two best friends, on average, according to a recent study. And while they’re comfortable calling their friends “bro” (33%), “brother/brotha” (26%) and “homie” (21%), only a few (6%) would say they have a “bestie” according to results.
Dream Job? 1 in 3 would reject it over health insurance concerns
A survey has revealed one in three Americans would turn down a dream job if it didn’t offer good health insurance options. The poll of 2,000 U.S. adults found three-quarters (73%) consider healthcare options an important factor if they were looking for a new job, and 63% wouldn’t be afraid to ask about their options during a job interview.
How long should food delivery take?
It takes less than 30 minutes for the average American to get frustrated when waiting for their food to arrive after placing an order for delivery, according to new research.
Many Americans unaware of benefits of personal medical devices
Is what’s on your wrist more valuable to your health than what’s in your medicine cabinet? A new survey of 2,000 Americans revealed consumer sentiments about purchasing, using, and relying on medical devices for vital health information sharing.
Study shows you’re not alone in feeling anxious about the election
If you’re feeling on edge during this election cycle, you’re far from alone. More than 60% of survey respondents stated that their mental health has either been slightly, moderately or significantly negatively impacted by the upcoming election.
Top health signs that trigger women’s ‘ill-tuition’
Eight in 10 women feel like they have a sixth sense (77%). A survey of 2,000 women looked at how strong their intuition is and found that more than half of respondents have a lot of trust in their intuition (56%) — especially those who are moms (74%).
Americans’ bad decisions and missed opportunities
Americans are more likely to regret the things they didn’t do than the things they have done. That’s according to a survey of 2,000 U.S. adults split evenly by generation which found that only 11% of Americans don’t have regrets.
The average American consumes over 36,000 grams of sugar per year
The poll of 2,000 Americans found that the average person ingests 99 grams of sugar per day, which is more sugar than what’s in two twelve-ounce cans of soda. Over the span of a year, that totals to nearly 80 Ibs of sugar.
How do parents teach their kids to live sustainably?
Seven in 10 parents are concerned about what the world will look like for their children in the years to come (72%), according to new research.
Study reveals lack of menopause education among American women
Three in five women (60%) say they are entirely self-taught when it comes to menopause knowledge. A new survey of 2,000 American women found many feel they are overly targeted with information about pregnancy and childbirth but feel under-resourced when it comes to perimenopause and menopause.
Most parents concerned their child isn’t reaching their full potential
Almost two-thirds of parents (64%) are concerned that their child isn’t reaching their full potential, according to new research.
Pre-baby preparations? Top things parents do to get ready for a baby
How early should you have everything ready to go before the baby arrives? According to a new survey of American parents with kids aged five and under, everything should be ready to go five weeks before the baby is due.
Nearly 2 in 5 Americans at peak stress levels of this year
The average American feels like their head is spinning 156 times a year from stress, according to new research.
What would parents give up for a healthy child?
The majority of parents would give up social media, vacations for life and even their best friend—all for their child’s well-being. A survey of parents of children aged 0–8 looked at what parents would be willing to give up if it meant their child was happy and healthy as the back to school season approaches, with the season’s first colds and flus to follow.
Average American asks ‘What did you say?’ over 1,000 times a year
The survey of 2,000 general population Americans revealed respondents will need to ask someone to repeat themselves an average of three times per day because they didn’t hear the first time.
Do Americans trust their doctors?
A new survey has revealed, despite increased anxieties related to their health, Americans are feeling more confident consulting their doctor about their fears.
Research reveals top aging concerns for women
How are women today approaching aging? According to a new survey, almost half of women (47%) express that aging causes them stress.
Average American starts caring about their skin at this age
The poll of 2,000 U.S. adults found that before their mid-20’s, Americans aren’t taking proper care of their skin — which might be why respondents are four times as likely to get scalded by the sun than they are to use sunscreen.
Nearly 80% of Americans too tired to cook after work
The survey of 2,000 general population Americans revealed 77% admit there are days where, after work, they’re too exhausted to cook.
How Americans are reinventing retirement
Retirees are living lives their younger selves would be jealous of, according to a recent study.
The poll of 2,000 Americans who have retired, or will retire, between 2020–2029 found that the Benjamin Button effect is in full play.
How many bad days do Americans have per month?
By 8:36 a.m., the average American knows if it’s going to be a “bad day,” according to new research. The survey of 2,000 general population Americans revealed that not only do bad days start early in the morning — sometimes there’s no saving them.
Survey reveals America’s snacking habits
The average American skips about three meals per week, according to new research. A survey of 2,000 U.S. adults revealed only 22% say that they never skip meals, compared with 29% who admit they do so every single day of the week.
Pregnancy vs. Postpartum: Which stage do majority of moms find harder?
Forty-one percent of moms said pregnancy did not go as planned, according to new research. The survey of 2,000 American moms looked at their experience while pregnant and found that 39% created a game plan for themselves while pregnant — although one in four (25%) weren’t able to stick to it.
Americans spend nearly 1,500 hours feeling tired every year
The average American spends 1,460 hours a year feeling tired, according to new research. A survey of 2,000 adults looked at how they deal with their symptoms of tiredness and found that respondents feel tired four hours a day and nearly a third feel tired even more than average.
How do expecting parents prepare for parenthood?
The average parent will spend more than three weeks of time preparing the nursery for their child before they’re born. That’s according to a new survey of 1,500 parents with kids under the age of 10 and 500 first-time expecting parents.
Here’s why you probably feel older than you are
How old do you feel? A new study has found Americans over 45 feel 12 years older than their actual age, on average.
Why are men afraid to speak up about health?
A recent survey has revealed that over half of American men feel the need to "tough it out" when they don't feel well.
Americans reveal just how difficult it is to find ‘the one’
Three-quarters of Americans are still searching for “the one” when it comes to their hairdresser, according to new research.
Majority of women care more about being healthy than beautiful
Eight in 10 women prioritize feeling healthy over looking beautiful, according to new research. A poll of 2,000 American women revealed that improving both their mental/emotional health (33%) and physical health (33%) makes them feel more beautiful than improving their physical appearance (22%).
Over 80% of parents say spring hardest time to keep things clean
One in five parents would trade going on their yearly vacation to get out of spring cleaning. A recent poll of 2,000 parent homeowners with kids under 17 found that, for many, spring isn’t all rainbows and butterflies.
Survey reveals fresh and quick way to calm anxiety
A survey of 2,000 Americans with outdoor spaces at home revealed that 94% of respondents agreed that the simple act of stepping outside helps them relax when stressed or anxious.
Survey reveals knowledge gap in fertility issues among women
New research reveals a gap in fertility education for American women including basics of reproductive health, a lack of conversation between women and their healthcare providers about their fertility and misunderstandings around advanced maternal age.
Does being hydrated make you a better person?
Confidence, generosity and productivity: A new study shows the various ways water intake affects work quality, relationships and mood. According to a recent poll of 2,000 Americans, people who are hydrated on a regular basis are more receptive to constructive criticism compared to those who are dehydrated (33% vs. 22%).
What Americans would give up to be pain-free
Three in ten Americans have had zero days completely pain-free in the last month and 28% feel some kind of pain every single day, according to new research.
Holiday movie grudges meet 2025 movie favorites
How does your holiday movie taste stack up with the rest of the country? According to new research, “Home Alone 3” was voted as the most hated festive film.
Americans have no idea what day it is between Christmas and New Year’s
Americans will forget what day it is nearly five times between Dec 25 and Jan1, according to new research.
Holidaze? Most already checked out by December 15
Nearly half of all workers are hoping to get away with the bare minimum for much of December — and Monday, Dec. 15, was found to be the last hard-working day of the year, according to new research.
Research shows many Americans plan to carry holiday credit card debt for months
Holiday shopping is well underway, but for many Americans, a financial holiday hangover is waiting for them in 2026.
Most Americans embrace winter ‘hygge’ as cozy season begins
Winter of "hygge" is here: Two in three Americans said they want to "hibernate the entire winter like a bear.”
Savings and fitness? Six resolutions top Americans’ 2026 plans
Saving money, exercising more and getting healthier are Americans’ top New Year’s resolutions heading into 2026, according to a new survey.
West Virginia, Georgia lead country in preferring cash gifts
Forget gadgets and socks. All Americans want for Christmas this year is cash, according to new research.
Parents, pets and potato chips top young kids’ thankfulness list
“My mommy and daddy,” “chicken dino nuggets” and “my kitty cat” are some of the things today’s youngest children are most thankful for, according to new research.
Millennial parents struggle to keep gift-opening joy alive amid kids’ questions
Parents are all about the holiday hype: a new survey has found 55% get just as excited as their kids when it's time to unwrap gifts.
Nearly 1 in 3 expect to slip into debt this holiday season
Sixty-five percent of Americans say it’s nearly impossible to know how much to “safely” spend this holiday season in a recent survey.
Harry Potter or The Bible? Top holiday book gift ideas
The Harry Potter series, the Bible and “Atomic Habits” are the top three books and series people are gifting this holiday season.
Road trips dominate holiday travel plans in 2025
Over half of Americans (57%) love the sense of adventure that a road trip offers, which is good news as drivers are set to spend 13 hours behind the wheel this holiday season.
How Americans cope with awkward holiday conversations
With the holidays around the corner, half of Americans have already mapped out their conversation survival “game plan” (50%).
From mashed potatoes to cornbread: Why butter is a holiday staple
Nearly two-thirds of Americans said they’ll be “doomed” if they run out of butter during their holiday baking and cooking this year.
Why two in five are skipping Cyber Monday this year
Two in five Americans aren’t planning to shop Cyber Monday this year, according to new research.
How the holidays stretch Americans’ budgets
This Thanksgiving will cost the average American almost $1,000, new research has revealed.
Americans say the holidays wouldn’t be merry without their favorite small businesses
The holiday season proves that bigger isn’t always better: Nearly half of seasonal gifts come from small businesses, according to new research.
Study finds empty nesters connect with their kids over holiday food
Empty nesters are using their kids’ favorite holiday meals to attract them home for the holidays, according to a new survey.
Practicality and price shape this year’s holiday gift-giving: survey
Smart shopping is in this holiday season: Nearly one in four shoppers are setting firm spending limits, according to new research.
Seasonal workers counting on holiday paychecks to stay afloat
Three in five seasonal employees are relying on their temporary jobs to pay bills in the upcoming months.
How long is too long? Hosts say six days is the limit for houseguests
“Overstaying your welcome” as a guest begins after less than a week, according to new research.
Family recipes bind generations together at Thanksgiving tables
According to new research, over half of Americans have a Thanksgiving recipe that’s been passed down from generation to generation within their family .
How young Americans are balancing drinking during the holidays
Despite recent reports suggesting a decline in alcohol consumption among young Americans, new findings reveal a different trend: Over three-quarters plan to drink the same amount or more this holiday…
Why 70% of Americans are stressed about spending this holiday season
Half of Americans are “dreading” the holiday season — as a result of their financial situation.
How can AI help Americans with their holiday shopping this year?
Can AI make you a better gift-giver?
Can a ‘resolution buddy’ help keep you on track in 2025?
More than two in five Americans (45%) will make their friends and family aware of their New Year’s Resolution this year so they don’t fall off track, according to new research.
Most time-consuming tasks for holiday hosts
Sixty-five percent of holiday hosts are cleaning their home until the second before their guests arrive, according to a new study.
Parents reveal why they want their children to play with toys
Get your kid the toy they want for the holidays this year — four in five parents confirmed that their child is happier, more social and confident in themselves when they play with their favorite toy…
Survey reveals being on Santa’s nice list pays off
Being on Santa’s “nice list” pays well, according to a new study: Parents whose kids believe in Santa plan to spend over $100 more on gifts this year than their non-believing counterparts.
Resting gift face? Most fake their excitement during the holidays
Over half of Americans have needed to use their “resting gift face” (RGF) during the holidays — with a poorly presented gift.
Who are the hardest people to shop for during the holidays?
Americans will spend an average of nine hours trying to pick the perfect gift for the most difficult person to shop for on their list, new research suggests.
How much will the average American spend this holiday season?
The holidays aren’t cheap: The average American will spend over $2,000 this season. A survey of 2,000 Americans who celebrate a winter holiday examined the cost breakdown of the holiday season
What American singles are planning for holiday hook-up season
Half of Americans who will be visiting home for the holidays plan to have sex in their childhood bedroom (52%), according to new research.
Can the holidays lead to compulsive overspending?
One in four people grapple with compulsive overspending during the holiday season, according to a recent study. The survey of 2,000 Americans who celebrate a winter holiday examined some of the…
What parents do to make the holidays memorable
Two in three parents have pulled an all-nighter in the spirit of holiday magic. That’s according to a new survey of 2,000 parents of school-aged children that examined the lengths parents will go to…
Do American workers actually feel appreciated during the holidays?
What do American workers want for the holidays? Connection and appreciation, says a new study. The poll of 2,000 U.S. employees found that 55% feel more appreciated during the holiday season than any…
A quarter of Americans are still carrying weight they gained during last year’s holiday season
The survey of 2,000 Americans revealed that 24% are still carrying pounds from the end of 2023; on average, this is almost 10 pounds.
How do parents squash holiday travel stress?
Three and a half hours into holiday travel with their kids is when “peak stress” hits parents, according to new research.
Which state has the best holiday bakers?
Kansas residents are the nation’s most passionate holiday bakers, racking up over 18 hours of holiday baking time during the festive season. The results emerged in a survey of 5,000 Americans, split…
Research reveals this year’s Thanksgiving festive food trends
According to a new study, one in five Americans plan to host friends and family for the first time ever this holiday season. The study of 2,000 U.S. adults who celebrate the winter holidays found 42%…
From shopping to travel, here’s how Americans are planning for the holidays
It’s official, the top three markers that the holiday season is in full swing include hearing festive music on the radio (20%), seeing or hearing the first holiday ad (13%) and when it’s dark before…
Survey reveals the most eccentric books to give as a gift
“Animal Farm”, “Snakes in Suits: When Psychopaths Go to Work” and “MI6 Spy Skills for Civilians” rank among the most eccentric books to give as a gift, according to a recent survey.
How ‘slow shopping’ will affect holiday spending
Americans are not holding back on holiday spending this year – but they are taking a more deliberate approach to the purchases they make, according to new research.
Are Americans over holiday gatherings?
Thirty-nine percent of Americans said that this is their busiest holiday season yet. A survey of 2,000 adults looked at how respondents’ winter social calendars have evolved from last year.
Most Americans start prepping home for holidays as early as September
For nearly a third of Americans, how tidy their home looks to others is the most important factor to consider during the holidays (31%), according to new research.
Dec. 23 will be the busiest travel day during the holiday season this year
The survey of 2,000 Americans who plan to travel for the holidays this year looked into the most hectic travel dates, top destinations, popular modes of transport and the cost of holiday travel.
How early is too early to prep for Thanksgiving?
A recent survey of 100 Americans from each state investigated the best game plans along with different taste preferences when it comes to planning, cooking and enjoying the perfect Thanksgiving…
9 in 10 Americans say there is a cost of living crisis: survey
Nine in 10 Americans believe we’re in a “cost-of-living crisis,” according to new research.
More homeowners plan renovations as focus shifts from self to home
Forget losing weight or cutting bad habits — one in five homeowners have New Year's resolutions for their homes instead of themselves.
Most Americans embrace winter ‘hygge’ as cozy season begins
Winter of "hygge" is here: Two in three Americans said they want to "hibernate the entire winter like a bear.”
How long is too long? Hosts say six days is the limit for houseguests
“Overstaying your welcome” as a guest begins after less than a week, according to new research.
Recliners to beanbags: America’s most beloved chill spots revealed
In the dip of their mattress, on the bed next to their Batman collection and their great-grandmother’s chair are some of America's favorite “spots” around their home, according to new research.
Survey finds stinky habits spark real household drama
Six in 10 Americans say a recurring smell in the home has caused an argument or awkward conversation.
Your fancy plates deserve better: why homeowners are finally using them
A new study has found the average homeowner waits nearly three decades before breaking out special occasion items — so what’s stopping them?
New study reveals truth about our overconnected homes
A survey of parents of children under the age of 18 revealed that their child has their phone in hand 52% of the time when trying to talk to them.
Survey reveals homeowners underestimate mold risks
A quarter of Americans are concerned that their home isn’t safe for their health (26%), according to new research.
Empty nest, now what? Emotional cost of kids moving out
Kids move an average of almost 400 miles away after leaving home, a new study shows. For many parents, that distance is more than just physical.
DIY projects give millennials and Gen Z joy and confidence
Forget a new haircut or your favorite outfit — new research shows that the key to confidence may be building something on your own.
Extreme weather? Many Americans lack a disaster plan
Although nine in 10 Americans believe it’s important to be prepared for the worst in the event of a natural disaster — less than half actually have a preparedness plan in place
Study reveals shift toward long-term renting in U.S.
Renters have lived in their current homes for four years, on average, according to a new study.
Americans would rather repair than buy new in this economy
In the current economic climate, Americans are opting to repair and replace over buying new, according to new data.
Gen Z, millennials fall behind on this home necessity
Forty-five percent of Gen Z and millennial Americans would feel embarrassed if someone saw the current state of their home.
What are Americans’ morning struggles?
Two in five Americans are “bad” at mornings, according to new research.
Backyard sanctuaries top outdoor trends for 2025
Americans are striving for harmony at home more than ever — transforming the backyard into a sanctuary has been named the biggest outdoor trend for 2025.
Can contractors spot a recession before economists?
A new survey suggests slower construction could be a major indicator of a pending recession.
Home is where the party is? Staying in may be the new going out
Nights in are having a moment — Americans are twice as likely to favor hosting guests at home rather than going out.
More than a third secretly hate being asked to help with moving
A new study has found one in four Americans will "try anything" to get out of helping others move.
How homeowners see their home as an extension of themselves
Four in five homeowners see their home as an extension of themselves, according to new research.
Majority of homeowners super competitive with neighbors for this
Three in four Americans feel pressured to keep up with their neighbors when it comes to their home, according to a new survey.
Oil lamps? Study reveals America’s most bizarre collections
From a collection of nearly 100,000 sports cards to one person’s fingernail clippings accumulated over an entire lifetime, a new survey uncovered Americans’ most unique, impressive and bizarre…
Percentage of people who pee in the shower leaked in new study
In total, 45% of Americans pee in the shower throughout the course of the average year.
Is your house vintage or outdated?
There’s a fine line between “vintage” and “outdated” when it comes to houses, a new survey suggests.
Is a clean home the key to a successful 2025?
Seven in 10 Americans are pinning the success of 2025 on one thing: a clutter-free home, according to new research.
Is keeping your home tidy harder than your 9-to-5?
For a quarter of Americans, keeping their home clean is more difficult than their full-time job, according to a recent survey.
Most time-consuming tasks for holiday hosts
Sixty-five percent of holiday hosts are cleaning their home until the second before their guests arrive, according to a new study.
Most Americans start prepping home for holidays as early as September
For nearly a third of Americans, how tidy their home looks to others is the most important factor to consider during the holidays (31%), according to new research.
Survey reveals future of housing market in swing states
Is the future generation of homeowners set up to fail? Ahead of the upcoming U.S. presidential election, a study of 1,000 adults from the seven swing states found 61% of parents polled are worried…
Half of Americans sick with kitchen envy
Nine in 10 Americans said their kitchen needs to be “better looking than any other room” in their home, according to a new study.
Half of Americans think at least one room in their home is unsalvageable
Half of Americans have at least one room in their home that they believe is unsalvageable with clutter, according to new research. When asked about their perspective on the space in their homes, a…
Average American needs 60 ‘lazy days’ a year
The poll of 2,000 Americans investigated how the average person leverages days literally doing nothing for self-care as well as the anatomy of a perfect do-nothing day.
The pros and cons of having adult kids living at home
Eighty-five percent of parents whose kids previously moved out are delighted their birds came back to the nest, according to new research.
2 in 5 Americans feel like they’re stuck living where they are
Soaring housing prices are causing Americans to rethink their “dream home” and “dream workspace,” where luxury is out and practicality is in. A new poll of 2,000 U.S. adults found 58% have witnessed…
Top things parents are cleaning all wrong
One in three parents are learning they’ve been cleaning things wrong their entire lives, according to a new study. The poll of 2,000 U.S. parents revealed many have been told by others they…
Who’s ‘manning’ the grills this summer? Women!
Women are the “unsung hero” of the grill, according to new research. The survey of 2,000 men and women revealed that 53% believe women are not receiving the notice or the praise they deserve for…
Nearly 2 in 3 say seeing their partner cleaning is a turn-on
Looking for an easy and inexpensive way to freshen up your relationship? A new survey of 2,000 adults, half of whom are in a relationship, revealed 69% of Americans say the simple act of seeing their…
Research reveals millennials throw out more trash than other Americans
Just 11% of Americans would give themselves an A+ for their sustainability efforts, according to new research. A survey of 2,000 adults looked at their sustainability habits, especially when it comes…
How much do Americans plan to spend to get their yards party-ready?
Is your yard ready for summer entertaining? A new survey polling 2,000 U.S. adults with backyards found that 81% would look forward to hosting parties in their backyard, but 14% admitted that they…
Americans say moving is more overwhelming than losing a job
One in four Americans consider moving to be a more stressful endeavor than landing a plane in an emergency. A recent survey of 2,000 Americans who have moved in the last five years investigated the…
Over 80% of parents say spring hardest time to keep things clean
One in five parents would trade going on their yearly vacation to get out of spring cleaning. A recent poll of 2,000 parent homeowners with kids under 17 found that, for many, spring isn’t all…
Why women are more in favor of girls’ nights in
Staying in is becoming all the rage, especially for girls' night, according to a new survey.
Why men care more about grooming now than before
The modern man has arrived — a new study has found a majority of men are paying closer attention to their appearance than ever before.
Valentine’s Day love goes practical as couples cut costs
Nearly half of Americans are doing Valentine’s Day on a budget this year, according to new research.
9 in 10 Americans say there is a cost of living crisis: survey
Nine in 10 Americans believe we’re in a “cost-of-living crisis,” according to new research.
Survey finds lower senior living interest among younger generations
Is this the end of senior living facilities? Americans are twice as likely to consider moving elderly relatives under their roof than to explore retirement homes.
Most pet owners would cut personal spending before sacrificing pets’ needs
Sixty-five percent of pet owners would make budget cuts to their own lifestyle before disrupting their pet’s, according to new research.
Americans rate 2025 a five out of 10
How was your year? 2025 was only a five out of 10 for most, according to new research.
Weight loss costs Americans thousands beyond food and fitness
For many Americans, the cost of trying to lose weight extends well beyond the scale.
Nearly 3 in 4 say they’d earn more if they had more energy
Americans hit their daily energy low at 2:06 p.m., according to new survey data.
Americans pair manifestation beliefs with physical goal reminders
One in four Americans believe in the power of manifestation and use positive affirmations daily, according to new research.
Nearly 2 in 3 of all Americans have decreased interest in drinking
Six in 10 Americans have become more disinterested in alcohol since first trying it — a transition that starts, on average, at age 32.
Sleep thieves? Americans lose hundreds of hours a year to late-night scrolling
Americans lose over 300 hours of sleep per year to “revenge bedtime procrastination,” according to new research.
1 in 5 Americans say their partner isn’t ‘the one’
One in five Americans in a relationship say their current partner is not their soulmate, new research reveals.
Savings and fitness? Six resolutions top Americans’ 2026 plans
Saving money, exercising more and getting healthier are Americans’ top New Year’s resolutions heading into 2026, according to a new survey.
Survey finds stinky habits spark real household drama
Six in 10 Americans say a recurring smell in the home has caused an argument or awkward conversation.
Survey reveals link between horror movies and fear of the dark
Three in 10 American adults are still afraid of the dark, according to new research.
Happily ever ad-ter? Americans open to sponsored nuptials
Would you have a brand logo on your wedding cake or dress? Six in 10 Americans would let a brand sponsor their wedding, according to new research.
Death, estate planning among most avoided family topics: survey
Almost three-quarters of Americans (65%) have already planned their own funerals, according to new research.
Survey reveals few can name ingredients in injectable beauty treatments
Americans are more ingredient-conscious than ever before — but not in all areas, according to new research.
Nearly 20% of Americans have never received flowers from their partner
If you’re unsure whether your partner prefers roses, tulips or sunflowers, it may be time to ask. One in four Americans doesn’t know their partner’s favorite flower.
Why 1 in 8 Americans are overthinkers
The average American second-guesses 41% of their daily decisions, according to new research.
Vibes and signs steering Americans’ major life choices
Gut feelings, prayers and "pure vibes" are influencing Americans' major decisions, according to a new study.
How men can overcome their haircut anxiety
One in five men get haircut anxiety, according to a new poll.
Legacy and love take priority for aging Americans
More than half of Americans care about the mark they leave on the world (54%) — and even more about the impression they leave on their loved ones (80%), according to new research.
WARNING: Never forget these Zodiac signs’ birthday
Millions of Americans would hold a grudge against someone for not coming to their birthday party — and their Zodiac sign may matter.
Americans would rather repair than buy new in this economy
In the current economic climate, Americans are opting to repair and replace over buying new, according to new data.
Which state has the most good days annually?
A new national survey revealed that the average American experiences 252 good days each year — but some states are feeling the good vibes more than others.
Which Americans are most embarrassed by their feet?
Forty-four percent of Americans are self-conscious about their feet.
Thousands for one day? Modern couples say ‘no’ to wedding debt
Modern weddings are becoming more budget-conscious than ever before, according to new research.
What Americans predict life in 2065 will be like
What will life be like in 2065? We might all be renting, consulting AI doctors and retirement homes could be digital.
Things that drain our batteries the most
If you’re tired reading this, you’re not alone. One in three Americans are drained before the day even starts.
Why many Americans are caregivers in disguise
For those who have not “officially” cared for a senior, 53% didn’t consider themselves a caregiver — despite taking on many caregiving responsibilities.
Average American only gets this much time a month to themselves
The average American would pay $2,521 for a day of peace and quiet — while parents would pay $1,147 more.
What are Americans’ morning struggles?
Two in five Americans are “bad” at mornings, according to new research.
Study reveals emotional toll women quietly carry
Almost three-quarters of women take on the stress of their friends and family, according to new research.
1 in 7 would dump their partner to save their dog
Nine in 10 dog owners claim their dog's health is “just as” or “even more” important than their own.
Do you call your mom enough? Data shows you probably don’t
A third of Americans say their mom doesn’t get enough self-care, according to new research.
Top 20 toughest jobs in America
Construction workers, firefighters, military personnel and doctors — these are the “toughest jobs in America,” according to a new survey.
How pets improve their owners’ mental health
More than one-third of pet owners polled (34%) purposely got a pet to improve their mental health and it’s working.
Home is where the party is? Staying in may be the new going out
Nights in are having a moment — Americans are twice as likely to favor hosting guests at home rather than going out.
Average man feels two-thirds more confident in a suit
A poll of 2,000 U.S. men revealed that while their self-esteem gets a solid boost, their confidence in their ability to choose the right one wanes.
Why do younger generations schedule worry time?
One in 10 young Americans schedules “worry time,” according to new research.
Top 10 signs you need a vacation
Seven in 10 Americans say they are already in vacation mode three days before departure.
Two-thirds of Americans want their childhood products to come back
Which long-gone products would you want to make a comeback? A new study has found two in three Americans would pay extra to have their favorite retired products revived.
Most single parents report post-break up ‘glow up’
Two-thirds of single parents say the post-break up “glow up” is real and another 82% feel like their best days are still ahead of them, according to new research.
What are women’s top health goals for 2025?
A survey of 2,000 women explored their health and wellness goals, as well as their priorities, and found 58% are dedicating themselves to being mentally the strongest they’ve ever been.
Oil lamps? Study reveals America’s most bizarre collections
From a collection of nearly 100,000 sports cards to one person’s fingernail clippings accumulated over an entire lifetime, a new survey uncovered Americans’ most unique, impressive and bizarre…
Percentage of people who pee in the shower leaked in new study
In total, 45% of Americans pee in the shower throughout the course of the average year.
Women get serious about their health at this age
The average woman currently has eight unanswered questions about her health. That was revealed in a new survey of 2,000 women who experience pelvic floor issues — and results revealed younger women…
The top 10 countries Americans want to leave the US for
Is an international exodus coming? In a recent survey, 17% of Americans said they’d like to move outside the U.S. in the next five years, with Canada being the top destination.
Fair game or cheating? These bedroom boundaries are up for debate
A survey of 2,000 sexually active adults explored the different “bedroom boundaries” that they have, finding that many consider those acts as “cheating” in a relationship.
How long should the perfect nap last?
“Nap o’clock” has been pinpointed at 1:42 p.m., according to new research.
These things may lead to more ‘perfect’ days in 2025
These are the findings of a survey of 2,000 Americans which pinpointed exactly how Americans would spend an ideal 24 hours.
Study reveals men bigger fans of romance than women
Men are bigger romance fans than women, according to a recent survey. Men also spend more time reading romance: On average, the study found that men will spend 364 hours immersed in the genre per…
Is your house vintage or outdated?
There’s a fine line between “vintage” and “outdated” when it comes to houses, a new survey suggests.
1 in 3 say their partner acts like a baby when sick
One-third of couples say their partner is a baby when they’re sick. That’s according to a new survey of 2,000 Americans, which included 951 who live with a partner.
What are the top health trends to look out for in 2025?
Americans predict that cutting out processed foods, healthy aging and improving gut health will be the top three health trends in 2025, according to a recent study.
Is a clean home the key to a successful 2025?
Seven in 10 Americans are pinning the success of 2025 on one thing: a clutter-free home, according to new research.
How people plan to improve their money habits in 2025
According to a recent survey, the majority of Americans want to improve their financial habits in 2025. The survey of 2,000 Americans also found that more than four in 10 (42%) predict they’ll have a…
Can a ‘resolution buddy’ help keep you on track in 2025?
More than two in five Americans (45%) will make their friends and family aware of their New Year’s Resolution this year so they don’t fall off track, according to new research.
Nearly half of Americans carry spare underwear for emergencies
Always carry a spare — that’s the sentiment shared by nearly half of Americans, who are carrying backup underwear with them just in case something unexpected happens.
Most time-consuming tasks for holiday hosts
Sixty-five percent of holiday hosts are cleaning their home until the second before their guests arrive, according to a new study.
Here’s what the average gym-goer’s fitness routine looks like
The survey of 2,000 American adults who regularly work out investigated exercise routines by the numbers as well as predictions and trends to look out for in 2025.
What women prioritized over the past five years
Romantic relationships, traveling and earning money — none of these are as important to women right now as learning about their own bodies.
How much will the average American spend this holiday season?
The holidays aren’t cheap: The average American will spend over $2,000 this season. A survey of 2,000 Americans who celebrate a winter holiday examined the cost breakdown of the holiday season
What American singles are planning for holiday hook-up season
Half of Americans who will be visiting home for the holidays plan to have sex in their childhood bedroom (52%), according to new research.
Survey reveals Americans’ struggle with weight loss goals
Four in five adults who are trying to lose weight are eager to reach their goal as soon as possible (81%), according to new research.
How a good meal leads to better love lives, research reveals
The key to a potential partner’s heart is through their stomach, according to new research — proving the old adage right. A survey of 2,000 adults, half of whom are single and the other half in…
Half of Americans don’t know their parents’ end-of-life plans
Birds, bees and final wishes — a new study says “now’s the time” for the other Big Talk with Mom and Dad: the one about what will occur when the end of life happens.
Can the holidays lead to compulsive overspending?
One in four people grapple with compulsive overspending during the holiday season, according to a recent study. The survey of 2,000 Americans who celebrate a winter holiday examined some of the…
What parents do to make the holidays memorable
Two in three parents have pulled an all-nighter in the spirit of holiday magic. That’s according to a new survey of 2,000 parents of school-aged children that examined the lengths parents will go to…
Is travel the ultimate relationship test?
Travel can make or break a relationship, and for 73% of couples, it’s the ultimate test, according to new research.
Less than one-third of Americans (31%) think they’ve financially “made it” in life
A survey of 2,000 employed Americans split evenly by generation revealed that of those who don’t think they’re there yet, a little more than half (54%) believe that they are well on their way and…
A quarter of Americans are still carrying weight they gained during last year’s holiday season
The survey of 2,000 Americans revealed that 24% are still carrying pounds from the end of 2023; on average, this is almost 10 pounds.
How do parents squash holiday travel stress?
Three and a half hours into holiday travel with their kids is when “peak stress” hits parents, according to new research.
Which state has the best holiday bakers?
Kansas residents are the nation’s most passionate holiday bakers, racking up over 18 hours of holiday baking time during the festive season. The results emerged in a survey of 5,000 Americans, split…
These are the travel trends that shaped 2024
Two-thirds of Americans either met or exceeded their 2024 travel goals, according to new research. A survey of 2,000 U.S. adults who have traveled within the past year revealed that while 43%…
Many Americans doing more good deeds to make up for 2024
Four in 10 Americans are actively doing more good deeds before the end of 2024 — to make up for the rest of the year.
Why boomers enjoy learning new skills
The majority of baby boomers love to learn new things, but they think they’re too old to actually do so, according to new research.
Research reveals this year’s Thanksgiving festive food trends
According to a new study, one in five Americans plan to host friends and family for the first time ever this holiday season. The study of 2,000 U.S. adults who celebrate the winter holidays found 42%…
Study finds people daydream about vacation more in the winter
The average American thinks about some place they would rather be for at least 40 minutes per day, according to new research. That’s according to a new survey of 2,000 Americans that looked at how…
How would you grade your marriage proposal?
Just 39% of Americans gave their marriage proposals an “A+”, according to new research. A new survey of 2,000 engaged or married Americans examined modern proposal traditions.
What does today’s ‘village’ to raise a child look like?
Today’s parents are reinventing what it means to rely on their “village” when it comes to raising a child, a survey of 2,000 parents of children ages 0-6 reveals.
Climate change tops Americans’ concerns for future generations
The majority of Americans are worried about how younger generations will be impacted by climate change and are actively seeking ways to help, according to a new study.
From shopping to travel, here’s how Americans are planning for the holidays
It’s official, the top three markers that the holiday season is in full swing include hearing festive music on the radio (20%), seeing or hearing the first holiday ad (13%) and when it’s dark before…
Survey reveals the most eccentric books to give as a gift
“Animal Farm”, “Snakes in Suits: When Psychopaths Go to Work” and “MI6 Spy Skills for Civilians” rank among the most eccentric books to give as a gift, according to a recent survey.
How many friends does the average man have?
Men have five “general” friends, three close friends and two best friends, on average, according to a recent study. And while they’re comfortable calling their friends “bro” (33%), “brother/brotha”…
How ‘slow shopping’ will affect holiday spending
Americans are not holding back on holiday spending this year – but they are taking a more deliberate approach to the purchases they make, according to new research.
Are Americans over holiday gatherings?
Thirty-nine percent of Americans said that this is their busiest holiday season yet. A survey of 2,000 adults looked at how respondents’ winter social calendars have evolved from last year.
Gen Z consumes more content than any other generation
The study of 2,000 nationally representative Americans revealed that Gen Z respondents consume close to seven hours of media and content every day (6.6).
How travel disruptions affected Americans last year
A new study has found seven in 10 Americans have had their travel plans go wrong within the past year. The poll of 2,000 U.S. adults who have traveled in the last 12 months found 46% have had flights…
Why 1 in 3 people feel ‘stuck in a rut’ socially
More than a third of Americans feel socially “stuck in a rut” (37%), according to new research. The survey of 2,000 adults who have traveled with friends found that 39% haven’t made a new friend in…
Most Americans start prepping home for holidays as early as September
For nearly a third of Americans, how tidy their home looks to others is the most important factor to consider during the holidays (31%), according to new research.
How long should food delivery take?
It takes less than 30 minutes for the average American to get frustrated when waiting for their food to arrive after placing an order for delivery, according to new research.
Dec. 23 will be the busiest travel day during the holiday season this year
The survey of 2,000 Americans who plan to travel for the holidays this year looked into the most hectic travel dates, top destinations, popular modes of transport and the cost of holiday travel.
Average American eats 6 sandwiches a week
Grilled cheese, chicken and turkey rule the sandwich category. The poll of 2,000 general population Americans revealed their favorite sandwiches, how preferences vary and even some secret sandwich…
Who is America’s favorite celebrity chef?
Would you like to be called an “idiot sandwich?” A new survey has revealed that Gordon Ramsey is America’s favorite celebrity chef. Following the fiery-tempered “Hell’s Kitchen” host (40%) comes…
Many Americans unaware of benefits of personal medical devices
Is what’s on your wrist more valuable to your health than what’s in your medicine cabinet? A new survey of 2,000 Americans revealed consumer sentiments about purchasing, using, and relying on medical…
Study shows you’re not alone in feeling anxious about the election
If you’re feeling on edge during this election cycle, you’re far from alone. More than 60% of survey respondents stated that their mental health has either been slightly, moderately or significantly…
Dog owners reveal weirdest things their dogs have eaten
From a winning lottery ticket to their owner’s social security card and a stick of butter — here are the strangest things dogs have eaten. A survey of 2,000 American dog owners asked respondents…
Top health signs that trigger women’s ‘ill-tuition’
Eight in 10 women feel like they have a sixth sense (77%). A survey of 2,000 women looked at how strong their intuition is and found that more than half of respondents have a lot of trust in their…
Survey reveals future of housing market in swing states
Is the future generation of homeowners set up to fail? Ahead of the upcoming U.S. presidential election, a study of 1,000 adults from the seven swing states found 61% of parents polled are worried…
Americans’ bad decisions and missed opportunities
Americans are more likely to regret the things they didn’t do than the things they have done. That’s according to a survey of 2,000 U.S. adults split evenly by generation which found that only 11% of…
Daylight Saving Time disrupts sleep and productivity for weeks
Two in five Americans will experience “Daylight Saving Scaries” when preparing to change the clocks in November. The survey of 2,000 Americans revealed that 40% feel a sense of dread when preparing…
State of social spending
Social “spend o’clock” occurs at 2:36 p.m. on a Saturday, according to new research. A survey of 2,000 U.S. adults who shop on social media, split evenly by generation, found that Saturday around…
Many Americans would fail their driver’s test if taken today
A quarter of Americans are not certain that they’d pass their driver’s written exam if they were asked to retake it now, according to new research. A survey of 2,000 adults who drive examined how…
The average American consumes over 36,000 grams of sugar per year
The poll of 2,000 Americans found that the average person ingests 99 grams of sugar per day, which is more sugar than what’s in two twelve-ounce cans of soda. Over the span of a year, that totals to…
Most spooky genre readers believe they can solve real-life mysteries
More than three in five spooky genre readers say they could solve a real-life mystery. The survey of 2,000 horror, mystery, thriller and true crime readers found that 61% believe they have what it…
How do parents teach their kids to live sustainably?
Seven in 10 parents are concerned about what the world will look like for their children in the years to come (72%), according to new research.
When is the best time to post your vacation pics?
Two in five Americans pretend to be influencers on vacation (39%), according to new research. A survey of 2,000 social media users found that these respondents would take vlog-style videos, post more…
Study reveals lack of menopause education among American women
Three in five women (60%) say they are entirely self-taught when it comes to menopause knowledge. A new survey of 2,000 American women found many feel they are overly targeted with information about…
Half of Americans sick with kitchen envy
Nine in 10 Americans said their kitchen needs to be “better looking than any other room” in their home, according to a new study.
Is cash still king?
Almost one-third of Americans buy into the idea that “cash doesn’t count,” according to new research. A survey of 2,000 U.S. adults split evenly by gender and generation revealed that because their…
Should you hide your body count from your partner?
One in four Americans in a relationship admit they’re hiding a secret from their partner, according to new research. A survey of 2,000 sexually active adults found that 26% of those in relationships…
What age should you see your first horror film?
If your interest in horror started when you were a kid, chances are you still can’t get enough. A survey of 2,000 U.S. adults who celebrate Halloween revealed more than two-thirds (68%) of Americans…
How many times a year do Americans experience the Sunday scaries?
A survey of 2,000 adults found that this feeling is defined as anxiety (32%) or dread (17%) over what to expect for the following week, and shared that it sets in around 3:54 p.m.
Almost half of pet parents have canceled plans just to stay home with their pet
That’s according to a new survey of 2,000 cat and dog owners, which found that not only have 48% bailed on plans with friends and family, they’ve done so an average of five times in their pet’s life.…
Tiny treasures: These simple things bring Americans the most joy
Waking up after a good night’s sleep, catching up with an old friend or loved one and enjoying a cup of coffee are Americans’ top three “simple joys” in life.
Is the tailgate more important than the game?
Seven in 10 tailgaters look forward to tailgating season just as much, if not more, than the holiday season, according to new research.
Pre-baby preparations? Top things parents do to get ready for a baby
How early should you have everything ready to go before the baby arrives? According to a new survey of American parents with kids aged five and under, everything should be ready to go five weeks…
Top 10 luxuries Americans crave for their dream vacation
A survey of 2,000 general population Americans asked respondents about their experience with luxury, especially when it comes to travel, and revealed 17% have never experienced something luxurious.
The key differences between working and non-working parents
The average working parent pulls an 18-hour workday when you factor in everything they do for their children, according to new research.
Why prepping for a vacation feels like a job
Going on vacation is a job in itself, according to a new study. A recent survey of 2,000 American homeowners found that the average person has at least six tasks on their to-do list to get ready for…
Nearly 2 in 5 Americans at peak stress levels of this year
The average American feels like their head is spinning 156 times a year from stress, according to new research.
What would parents give up for a healthy child?
The majority of parents would give up social media, vacations for life and even their best friend—all for their child’s well-being. A survey of parents of children aged 0–8 looked at what parents…
At what age does life get real?
The age where life, money and the future start to feel “real” is officially 27 years old, according to new research. A recent study of 2,000 Americans split evenly by generation (500 Gen Z, 500…
How prepared are you for an emergency?
Americans are more likely to grab their cell phone than their social security card during an emergency evacuation, according to new research.
Best careers to pursue if you want to have a family
In a new poll of 2,000 Americans who have taken parental leave in the past, parents were asked which of the nation’s 15 biggest industries would better accommodate a family life if they were to…
Research reveals top aging concerns for women
How are women today approaching aging? According to a new survey, almost half of women (47%) express that aging causes them stress.
Half of Americans think at least one room in their home is unsalvageable
Half of Americans have at least one room in their home that they believe is unsalvageable with clutter, according to new research. When asked about their perspective on the space in their homes, a…
Study finds what drives us to procrastinate
It’s official — procrastination o’clock hits at 12:06 p.m. on a Monday, according to new research. From watching TV and movies (50%), to simply laying in bed (39%) or taking a nap (29%), a survey of…
Nearly 80% of Americans too tired to cook after work
The survey of 2,000 general population Americans revealed 77% admit there are days where, after work, they’re too exhausted to cook.
How Americans are reinventing retirement
Retirees are living lives their younger selves would be jealous of, according to a recent study. The poll of 2,000 Americans who have retired, or will retire, between 2020–2029 found that the…
Why parents struggle to keep their kids hydrated
Seven in 10 parents admit they feel guilty that their child isn’t drinking enough water. That’s according to a survey of 2,000 parents of kids ages five to 12, split evenly by the U.S. regions.
When is the perfect age to go on an adventure?
According to a recent survey, 42 is the perfect age to go on an adventure, with over one-third of respondents (36%) saying they’ve become more adventurous with age.
How many bad days do Americans have per month?
By 8:36 a.m., the average American knows if it’s going to be a “bad day,” according to new research. The survey of 2,000 general population Americans revealed that not only do bad days start early in…
Gen Z more likely to consider themselves entrepreneurs
The survey revealed younger generations are slightly more likely to consider themselves entrepreneurs — 36% of Gen Z and 39% of millennials. That’s compared to 29% of Gen X respondents and just 25%…
America’s verdict on most disputed doggy debates
Three in four dog parents think their canine is the “main character” of their family (76%), according to new research. A survey of 2,000 dog parents found that pups are so highly regarded, that a…
Why 3 in 4 Gen Z blame social media for their mental health decline
Three in four Gen Zers are putting the blame on social media for having a negative impact on their mental health, according to a new study.
How parents plan to make back-to-school ‘magical’ for their kids?
More than four in five parents are working to make the back-to-school season “magical” for their elementary school kids, according to new research.
Average American needs 60 ‘lazy days’ a year
The poll of 2,000 Americans investigated how the average person leverages days literally doing nothing for self-care as well as the anatomy of a perfect do-nothing day.
Gen Z, millennials no longer relaxing while on vacation
Younger Americans think relaxing on vacation is overrated, according to new research. A survey of 2,000 Americans who travel (evenly split by generation) looked at how people of different ages…
How long does the buzz of a good bargain last?
On average, the buzz of a good bargain lasts about three and a half hours, according to new research. A survey of 2,000 Americans examined their shopping habits and pinpointed the precise amount of…
Things Americans forget the most when traveling
Nine in 10 Americans have had a “Home Alone” moment — realizing they forgot something essential en route to their destination, according to new research.
The pros and cons of having adult kids living at home
Eighty-five percent of parents whose kids previously moved out are delighted their birds came back to the nest, according to new research.
Warning signs you’re becoming your parents
One in four Americans worry that they’re becoming their parents (27%) — including while traveling, according to new research.
How dogs help their owners become healthier
One of the best things you can do for your health might just be to get a dog, new research suggests. A poll of 2,000 dog owners revealed that while 39% of Americans reported their emotional health is…
Survey reveals America’s snacking habits
The average American skips about three meals per week, according to new research. A survey of 2,000 U.S. adults revealed only 22% say that they never skip meals, compared with 29% who admit they do…
Gen Z watches more international shows than millennials
Americans are consuming over 50% more internationally produced TV shows and books than they were five years ago, according to a recent study.
Pregnancy vs. Postpartum: Which stage do majority of moms find harder?
Forty-one percent of moms said pregnancy did not go as planned, according to new research. The survey of 2,000 American moms looked at their experience while pregnant and found that 39% created a…
2 in 5 Americans feel like they’re stuck living where they are
Soaring housing prices are causing Americans to rethink their “dream home” and “dream workspace,” where luxury is out and practicality is in. A new poll of 2,000 U.S. adults found 58% have witnessed…
‘Raging’ sports fans watch this many games a year
Sports fans watch 120 games per year, according to a recent survey. The poll of 2,000 American sports fanatics uncovered just how emotionally invested fans are.
Why 3 in 5 Americans think the economy is in a recession
Three in five people believe that the U.S. is currently in a recession, even though we’re not in one officially, according to new research. The survey of 2,000 Americans explored what’s driving this…
What are parents willing to do to save on school supplies?
Three in four parents would try “any” workaround to save money on school supplies — with some even dumpster diving and stealing from work — finds a new survey. A poll of 2,000 U.S. parents of…
Over half of Americans say the best sex of their life was on vacation
Two in five Americans are looking for a summer fling (41%), according to new research. A survey of 2,000 sexually active adults found that while 74% of single respondents are dreaming of a meet-cute…
Does a text feel naked without an emoji?
Four in 10 Americans believe a text feels naked without an emoji, according to new research for World Emoji Day.
Top factors that can make or break an entire summer season
A new survey has found that the perfect summer must include 14 days with loved ones, eight sunrises watched and 11 dips in the water.
Top things parents are cleaning all wrong
One in three parents are learning they’ve been cleaning things wrong their entire lives, according to a new study. The poll of 2,000 U.S. parents revealed many have been told by others they…
Americans spend nearly 1,500 hours feeling tired every year
The average American spends 1,460 hours a year feeling tired, according to new research. A survey of 2,000 adults looked at how they deal with their symptoms of tiredness and found that respondents…
Survey reveals how different generations approach moving
Gen Z is crushing moving season, according to a recent poll. The survey of 2,000 Americans who have moved in the last five years found that not only are they on top of their finances, more than half…
Who’s ‘manning’ the grills this summer? Women!
Women are the “unsung hero” of the grill, according to new research. The survey of 2,000 men and women revealed that 53% believe women are not receiving the notice or the praise they deserve for…
Nearly 2 in 3 say seeing their partner cleaning is a turn-on
Looking for an easy and inexpensive way to freshen up your relationship? A new survey of 2,000 adults, half of whom are in a relationship, revealed 69% of Americans say the simple act of seeing their…
Why do Americans love watching movies with their dogs?
Based on a new study, 43% of Americans would rather watch a movie with their dog than their partner. According to the poll of 2,000 U.S. dog owners.
Is it just a car? Here’s why Americans love their cars
Nearly nine in 10 Americans still remember their first car — and 60% of them wish they could go back in time to take better care of it.
Why do Americans prefer social media shopping?
Based on their shopping habits on social media, Americans have the potential to spend upwards of $59 billion, according to a new study.
Top ‘destination dupes’ Americans would visit
Six in 10 Americans are searching for “destination dupes” this year to cut down on costs, according to new research.
How are U.S. consumers addressing the changes in their cost of living?
Nearly nine in 10 Americans have seen their cost-of-living increase over the past five years, and a new study has found it’s having a massive impact on how they’re shopping, particularly online.
Here’s why you probably feel older than you are
How old do you feel? A new study has found Americans over 45 feel 12 years older than their actual age, on average.
How much do you need to have in your savings to feel financially prepared?
What would it take to feel financially prepared? New research has found the average American feels prepared for the worst once they have $5,078 saved up.
Why ‘hypergamy’ is essential in the modern dating world
What’s a ‘luxury’ in modern dating? According to a new survey, emotional connections are a ‘necessity’ in addition to being swept off their feet and exclusive experiences.
Why over half of Americans say their parent is their best friend
The survey of 2,000 Americans aged 40 and older revealed 58% feel closer to their parents now more than ever before.
What millennial parents do to make their days more joyful
According to a new study, small moments of joy can turn even the most dull and ordinary day into memorable family time. A new study of 2,000 U.S. millennial parents found 81% of parents and 88% of…
What’s stopping Americans from being more adventurous?
Nearly three in five Americans (58%) wish they were more adventurous, new research suggests. A survey of 2,000 U.S. adults revealed that 41% of Americans have an adventure bucket list, or a series of…
Why are men afraid to speak up about health?
A recent survey has revealed that over half of American men feel the need to "tough it out" when they don't feel well.
Americans reveal just how difficult it is to find ‘the one’
Three-quarters of Americans are still searching for “the one” when it comes to their hairdresser, according to new research.
Research reveals millennials throw out more trash than other Americans
Just 11% of Americans would give themselves an A+ for their sustainability efforts, according to new research. A survey of 2,000 adults looked at their sustainability habits, especially when it comes…
How much do Americans plan to spend to get their yards party-ready?
Is your yard ready for summer entertaining? A new survey polling 2,000 U.S. adults with backyards found that 81% would look forward to hosting parties in their backyard, but 14% admitted that they…
Majority of women care more about being healthy than beautiful
Eight in 10 women prioritize feeling healthy over looking beautiful, according to new research. A poll of 2,000 American women revealed that improving both their mental/emotional health (33%) and…
Survey reveals the most crucial step in vacation prep
Do you hate coming back to a dirty home after a fun getaway? Does that scuff on your favorite suitcase send you over the edge? A new survey revealed some of the top cleaning habits of 2,000 U.S.…
Are you car-compatible with your partner?
One in four Americans consider themselves “car-incompatible” with their spouses or partners, and a new study has found that 10% of men would consider it a dealbreaker if they weren’t…
Americans say moving is more overwhelming than losing a job
One in four Americans consider moving to be a more stressful endeavor than landing a plane in an emergency. A recent survey of 2,000 Americans who have moved in the last five years investigated the…
Average person enjoys over 100 extraordinary days a year
A third of your month is bound to be ‘extraordinary,’ according to a new study. The poll of 2,000 American wine drinkers found the average person has 10 extraordinary days per month — 120 every year.…
Over 80% of parents say spring hardest time to keep things clean
One in five parents would trade going on their yearly vacation to get out of spring cleaning. A recent poll of 2,000 parent homeowners with kids under 17 found that, for many, spring isn’t all…
Half of Americans concerned about climate change devastation
Half of Americans believe climate change will devastate the earth during their lifetime, according to new research. The survey of 5,000 Americans, split evenly by state, revealed that 48% of all…
Survey reveals fresh and quick way to calm anxiety
A survey of 2,000 Americans with outdoor spaces at home revealed that 94% of respondents agreed that the simple act of stepping outside helps them relax when stressed or anxious.
Why Americans are craving outdoor time more than ever
On average, people need to spend 67 minutes outside each day in order to feel refreshed, according to new research.
Does being hydrated make you a better person?
Confidence, generosity and productivity: A new study shows the various ways water intake affects work quality, relationships and mood. According to a recent poll of 2,000 Americans, people who are…
What Americans would give up to be pain-free
Three in ten Americans have had zero days completely pain-free in the last month and 28% feel some kind of pain every single day, according to new research.
One third of working Americans more uninspired than ever
More than a third of Americans have never felt more uninspired at work than they do now (38%), according to new research.
Is hormone health the missing piece for dads’ wellness?
Everyday tasks are leaving dads feeling "absolutely exhausted" — and according to a new poll, the culprit for many could be low testosterone.
Everyday tech rules that keep families sane
A new report has found nine in 10 parents argue with their kids over technology use — half said the topic comes up at least weekly.
Parents, pets and potato chips top young kids’ thankfulness list
“My mommy and daddy,” “chicken dino nuggets” and “my kitty cat” are some of the things today’s youngest children are most thankful for, according to new research.
Millennial parents struggle to keep gift-opening joy alive amid kids’ questions
Parents are all about the holiday hype: a new survey has found 55% get just as excited as their kids when it's time to unwrap gifts.
Parents say their kids are more financially responsible than they are
Is allowance-flation happening in 2025? A new study has found the average kid is raking in up to $52 per month in allowance — $36 more than their parents did at the same age, adjusting for……
How Americans cope with awkward holiday conversations
With the holidays around the corner, half of Americans have already mapped out their conversation survival “game plan” (50%).
Why youth sports feel more like the big leagues than ever before
One in six parents of kids who play sports believe they’re raising the next pro athlete, according to new research.
Study finds empty nesters connect with their kids over holiday food
Empty nesters are using their kids’ favorite holiday meals to attract them home for the holidays, according to a new survey.
Study finds parents favor AI tech to keep teen drivers safe
Parents fight with their kids more about driving than dating, and they’re paying over $6,000 a year for it, on average, according to a recent survey.
What kids’ unique interests reveal about their curiosity
Catching bugs and making little houses for them, obsessions with the door stopper and a fascination with elevators and how their buttons work are some of the most interesting curiosities today’s…
Why more and more families are choosing to travel by train
The secret to family vacation bliss? Getting everyone in the family involved in the planning process - kids included.
Strangest pregnancy myths Americans actually believe
If you have heartburn, your baby will be born with a lot of hair (29%) and spicy foods induce labor (21%) are some of the top myths Americans believe when it comes to pregnancy.
New study reveals truth about our overconnected homes
A survey of parents of children under the age of 18 revealed that their child has their phone in hand 52% of the time when trying to talk to them.
Modern parenting shifts? Cycle-breaking taking top priority
Cycle-breaking, attachment and cause-and-effect parenting are some of the top parenting styles now on the rise for America’s youngest kids, according to new research.
Empty nest, now what? Emotional cost of kids moving out
Kids move an average of almost 400 miles away after leaving home, a new study shows. For many parents, that distance is more than just physical.
Kids’ unapproved online spending reveals parents’ financial awareness issues
According to a nationally representative survey of 2,000 parents with children 18 and under, 31% said their kids have made digital purchases without permission.
Parents feel pressured, judged over what their children eat
Nearly a third of parents said they’ve felt judged by other parents based on the food their child eats, according to new research.
Legacy and love take priority for aging Americans
More than half of Americans care about the mark they leave on the world (54%) — and even more about the impression they leave on their loved ones (80%), according to new research.
Soaring living costs push majority of parents into debt
The soaring cost of living and financial pressures on families have forced six in 10 parents into debt to provide for their children.
Workers forget to eat lunch this many times a week
More than half of Americans skip lunch in order to work more, according to a recent survey.
Why parents are ok with only 18 hours a week to themselves
Parents are only getting 10% of their week to themselves. But according to a new study, it's "absolutely worth it."
How do different generations parent differently?
Moms and dads question their parenting skills three times a week on average, according to new research.
These small moments make a big impact on kids’ development
Sixty-one percent of parents say mealtimes are one of the only times they’re able to fully engage their child without distraction.
Crab legs? Unique things kids want for lunch
Spaghetti tacos, peanut butter and pickle sandwiches, and even beer — a new survey has found the wildest lunch requests kids make from their parents, and the lunchtime priorities parents insist on.
How long does recovery after childbirth take?
Two in three women are still unofficially “recovering” from having a baby within the past few years, according to new research.
Average American only gets this much time a month to themselves
The average American would pay $2,521 for a day of peace and quiet — while parents would pay $1,147 more.
What’s the worst age to take your child on a road trip?
Age 3 and a half is when kids are the most challenging to travel with, according to new research.
Research shows most consider their dad a top life mentor
From donating a kidney to their child to paying off their kid’s credit card debt, a new survey revealed some of the most heroic dad acts in honor of Father’s Day.
Why parents are asking their kids to help plan trips
Over a fifth of parents have let their school-aged child plan 100% of a family vacation, according to new research.
No. 1 spot for millennial moms to take a break
Nearly a third of millennial moms (29%) get less than 30 minutes to themselves during an average day, according to new research.
How long do parents spend fighting with their kids over screen time?
Parents spend approximately 96 hours fighting with their kids over screen time every year.
Why today’s moms and dads prioritize mental health over math
Six in 10 parents are throwing their own parents’ rulebooks out the window, according to new research.
Why moms say the sleepless nights are worth it
Nine in 10 moms said being a mother is both the hardest and the most rewarding thing they’ve ever done, according to new research.
Why parents dread this time of year the most
One in three parents don't think they'll have a single anxiety-free day this summer.
Do you call your mom enough? Data shows you probably don’t
A third of Americans say their mom doesn’t get enough self-care, according to new research.
Parents experience this many milestones in their baby’s first year
The average parent experiences nearly 50 milestones with their children within the first year, according to new research.
Average parent spends this much time bargaining with their kid
From tense standoffs to strategic bargaining — the average American parent spends 67 hours per year “in negotiation” with their child, according to new research.
How parents embrace when things get ‘real’
A little more than three in five parents are ditching filters and unrealistic aesthetics and are looking to embrace more “real” parenting moments this year, according to new research.
Parents reveal why they want their children to play with toys
Get your kid the toy they want for the holidays this year — four in five parents confirmed that their child is happier, more social and confident in themselves when they play with their favorite toy…
Survey reveals being on Santa’s nice list pays off
Being on Santa’s “nice list” pays well, according to a new study: Parents whose kids believe in Santa plan to spend over $100 more on gifts this year than their non-believing counterparts.
Half of Americans don’t know their parents’ end-of-life plans
Birds, bees and final wishes — a new study says “now’s the time” for the other Big Talk with Mom and Dad: the one about what will occur when the end of life happens.
What parents do to make the holidays memorable
Two in three parents have pulled an all-nighter in the spirit of holiday magic. That’s according to a new survey of 2,000 parents of school-aged children that examined the lengths parents will go to…
How do parents squash holiday travel stress?
Three and a half hours into holiday travel with their kids is when “peak stress” hits parents, according to new research.
What does today’s ‘village’ to raise a child look like?
Today’s parents are reinventing what it means to rely on their “village” when it comes to raising a child, a survey of 2,000 parents of children ages 0-6 reveals.
Parents are prioritizing storytelling and creativity activities with their children to prepare them for the future
The survey of 2,000 parents of a Gen Alpha child examined early childhood development and how it’s impacted by playtime and creative storytelling.
How do parents teach their kids to live sustainably?
Seven in 10 parents are concerned about what the world will look like for their children in the years to come (72%), according to new research.
The average American parent offers their child 114 pieces of unique financial advice per year
However, parents admit their financial advice isn’t always used: respondents said their child listens only about half (54%) of the time. A survey of 5,000 American parents — aged 30+ and split evenly…
Most parents concerned their child isn’t reaching their full potential
Almost two-thirds of parents (64%) are concerned that their child isn’t reaching their full potential, according to new research.
What age should you see your first horror film?
If your interest in horror started when you were a kid, chances are you still can’t get enough. A survey of 2,000 U.S. adults who celebrate Halloween revealed more than two-thirds (68%) of Americans…
Pre-baby preparations? Top things parents do to get ready for a baby
How early should you have everything ready to go before the baby arrives? According to a new survey of American parents with kids aged five and under, everything should be ready to go five weeks…
The key differences between working and non-working parents
The average working parent pulls an 18-hour workday when you factor in everything they do for their children, according to new research.
What would parents give up for a healthy child?
The majority of parents would give up social media, vacations for life and even their best friend—all for their child’s well-being. A survey of parents of children aged 0–8 looked at what parents…
Best careers to pursue if you want to have a family
In a new poll of 2,000 Americans who have taken parental leave in the past, parents were asked which of the nation’s 15 biggest industries would better accommodate a family life if they were to…
Why parents struggle to keep their kids hydrated
Seven in 10 parents admit they feel guilty that their child isn’t drinking enough water. That’s according to a survey of 2,000 parents of kids ages five to 12, split evenly by the U.S. regions.
How parents plan to make back-to-school ‘magical’ for their kids?
More than four in five parents are working to make the back-to-school season “magical” for their elementary school kids, according to new research.
When do kids get after-school hangry?
Kids’ after-school “hangriness” strikes at approximately 3:36 p.m., according to a recent poll. The survey of 2,000 parents of kids aged 5 - 17 investigated the highs and lows throughout the school…
How school lunches have transformed over the years
The survey of 2,000 parents with school-aged children took an in-depth look at the American child’s palate, nutrition and how parents get creative to keep their kids fed.
The pros and cons of having adult kids living at home
Eighty-five percent of parents whose kids previously moved out are delighted their birds came back to the nest, according to new research.
Warning signs you’re becoming your parents
One in four Americans worry that they’re becoming their parents (27%) — including while traveling, according to new research.
Are American parents playing with their kids enough?
The average child spends about 10 hours playing with their parents, others and on their own on any given day, according to new research.
Pregnancy vs. Postpartum: Which stage do majority of moms find harder?
Forty-one percent of moms said pregnancy did not go as planned, according to new research. The survey of 2,000 American moms looked at their experience while pregnant and found that 39% created a…
What are parents willing to do to save on school supplies?
Three in four parents would try “any” workaround to save money on school supplies — with some even dumpster diving and stealing from work — finds a new survey. A poll of 2,000 U.S. parents of…
Top things parents are cleaning all wrong
One in three parents are learning they’ve been cleaning things wrong their entire lives, according to a new study. The poll of 2,000 U.S. parents revealed many have been told by others they…
How do expecting parents prepare for parenthood?
The average parent will spend more than three weeks of time preparing the nursery for their child before they’re born. That’s according to a new survey of 1,500 parents with kids under the age of 10…
Why over half of Americans say their parent is their best friend
The survey of 2,000 Americans aged 40 and older revealed 58% feel closer to their parents now more than ever before.
What millennial parents do to make their days more joyful
According to a new study, small moments of joy can turn even the most dull and ordinary day into memorable family time. A new study of 2,000 U.S. millennial parents found 81% of parents and 88% of…
Most pet owners would cut personal spending before sacrificing pets’ needs
Sixty-five percent of pet owners would make budget cuts to their own lifestyle before disrupting their pet’s, according to new research.
How often do pet parents really worry about their pets?
Pet parents will also pay more attention to their pet's diet than their own (91%, compared to 86%).
Are you an introvert or an extrovert? Your dog might be the same
Eight in 10 dog owners think it was genuinely fate that they were matched with their dog, according to new research.
Pet parents get creative to beat the heat
The survey of 2,000 dog owners found that 39% feel their dog suffers in the summer due to reduced walks and worries about overheating.
Over 40% say coming home to their dog best part of trip
Forget sightseeing and exploring new places: Two in five dog owners said the best part of a trip is coming home — to see their pup.
Who’s the boss? Most say their dogs call the shots
From vacation locations to their social calendars and even their working schedule, the average dog owner makes 27 decisions a month based on their pet.
Where are America’s most adventurous pets?
Alaska, Kansas and Wyoming have America’s most adventurous pets, according to new research.
Americans have a ruff time watching animal violence on screen
“Not the dog!” Americans believe that it’s harder to watch animals being killed on-screen than humans, according to new research.
Why dogs have richer social lives than their humans
Is your dog more popular than you? A new study suggests dogs are hanging out with their own friends more than you hang out with your own.
1 in 7 would dump their partner to save their dog
Nine in 10 dog owners claim their dog's health is “just as” or “even more” important than their own.
Paw-rental differences: How each generation views their pets
Half of Gen Z Americans consider themselves mom and dad — to their pet, according to new research. Older generations don’t.
Half of Americans have a mealtime ritual for their dogs
Nearly half of dog owners say their pet has a “meal ritual” — and some of them are extreme.
How pets improve their owners’ mental health
More than one-third of pet owners polled (34%) purposely got a pet to improve their mental health and it’s working.
Most pet owners plan a pet health reset in 2025
A majority (77%) of pet owners are interested in a health reset in 2025 — and nearly as many (69%) are considering one for their pet, too.
Survey reveals what shenanigans American pets got up to this year
From destroying water beds to letting wild animals inside, a new survey revealed the craziest calamities pets have unleashed on their owners. The survey of 2,000 dog and cat owners uncovered their…
Dog owners reveal weirdest things their dogs have eaten
From a winning lottery ticket to their owner’s social security card and a stick of butter — here are the strangest things dogs have eaten. A survey of 2,000 American dog owners asked respondents…
Almost half of pet parents have canceled plans just to stay home with their pet
That’s according to a new survey of 2,000 cat and dog owners, which found that not only have 48% bailed on plans with friends and family, they’ve done so an average of five times in their pet’s life.…
Nearly 9 in 10 believe in love at first sight with their pets
A survey of 2,000 dog owners in serious relationships revealed that 80% had an immediate connection with their dog, compared to 69% who said the same for their partner.
Only one-third of Americans have natural disaster plans for pets
The survey of 2,000 dog or cat owners revealed half of Americans (52%) believe natural disasters are unavoidable — and 29% find themselves losing sleep worrying about natural disasters and their…
America’s verdict on most disputed doggy debates
Three in four dog parents think their canine is the “main character” of their family (76%), according to new research. A survey of 2,000 dog parents found that pups are so highly regarded, that a…
How dogs help their owners become healthier
One of the best things you can do for your health might just be to get a dog, new research suggests. A poll of 2,000 dog owners revealed that while 39% of Americans reported their emotional health is…
Why do Americans love watching movies with their dogs?
Based on a new study, 43% of Americans would rather watch a movie with their dog than their partner. According to the poll of 2,000 U.S. dog owners.
Valentine’s Day love goes practical as couples cut costs
Nearly half of Americans are doing Valentine’s Day on a budget this year, according to new research.
How often do couples really have sex?
Twenty-five percent of American couples have sex only one time per month — or less, according to new research.
Romance novels fuel fantasies for many women
More than a third of women who read steamy novels fantasize about their literary heartthrob in bed, according to new research
1 in 5 Americans say their partner isn’t ‘the one’
One in five Americans in a relationship say their current partner is not their soulmate, new research reveals.
What gay and queer men value most in relationships
The average gay or queer man can tell a potential partner’s intentions within just 43 minutes of meeting, according to new research.
What causes friendships to fade?
It’s official — making friends gets harder the older you are, according to new research.
Shots, neat drinks and margaritas linked to confident daters
Those who take their drinks neat, enjoy shots and like a classic margarita are some of the most confident daters on the market, according to new research.
Happily ever ad-ter? Americans open to sponsored nuptials
Would you have a brand logo on your wedding cake or dress? Six in 10 Americans would let a brand sponsor their wedding, according to new research.
Aries, Libra, Scorpio: These signs most likely to believe ‘opposites attract’
A quarter of coupled-up Americans say their partner is their “polar opposite.”
Nearly 20% of Americans have never received flowers from their partner
If you’re unsure whether your partner prefers roses, tulips or sunflowers, it may be time to ask. One in four Americans doesn’t know their partner’s favorite flower.
Younger singles find income transparency attractive
A new era of dating? America's younger singles are banking on love in more ways than one, as traditional financial expectations may be losing ground.
Is romance dead? Nearly a third say real love is a thing of the past
A quarter of Americans want a break from sex (24%), according to new research.
Why men struggle to be honest with their partner on money
Half of men have kept financial secrets from a spouse or a partner, according to new research.v
Book clubs beat dating apps for Gen X and Gen Z
Are book clubs the new dating app? Nearly one in four book club members have had a meet-cute at their reading group, according to a new survey.
Forget flashy dinners: budget-conscious dating is in
It’s officially OK to use a coupon on a first date, according to new research.
1 in 7 would dump their partner to save their dog
Nine in 10 dog owners claim their dog's health is “just as” or “even more” important than their own.
Would you suffer through the DMV for a loved one?
Loyalty runs deep: More than half of Americans would suffer through going to the DMV (53%) for the sake of their loved ones, according to new research.
Are we more romantic on vacation?
Married Americans are 65% more romantic on vacation, according to new research.
1 in 4 Americans say they’re in a ‘relationship rut’
One in four Americans are currently in a “relationship rut,” according to new research.
Why millennials value good sex over most things in relationships
Good sex matters more for millennials (86%) than having similar hobbies (72%) or taste in TV (60%), according to new research.
Most single parents report post-break up ‘glow up’
Two-thirds of single parents say the post-break up “glow up” is real and another 82% feel like their best days are still ahead of them, according to new research.
Fair game or cheating? These bedroom boundaries are up for debate
A survey of 2,000 sexually active adults explored the different “bedroom boundaries” that they have, finding that many consider those acts as “cheating” in a relationship.
Couples argue this many times a year about money
A survey of 2,000 Americans in a relationship, including 500 in a cross-border relationship found that of those uncomfortable speaking with their significant other about money, almost half (44%)…
Study reveals men bigger fans of romance than women
Men are bigger romance fans than women, according to a recent survey. Men also spend more time reading romance: On average, the study found that men will spend 364 hours immersed in the genre per…
Hottest careers for men and women in 2025
Step aside, “finance guys” — According to single Americans, health care is the most attractive career sector.
What women prioritized over the past five years
Romantic relationships, traveling and earning money — none of these are as important to women right now as learning about their own bodies.
What American singles are planning for holiday hook-up season
Half of Americans who will be visiting home for the holidays plan to have sex in their childhood bedroom (52%), according to new research.
How a good meal leads to better love lives, research reveals
The key to a potential partner’s heart is through their stomach, according to new research — proving the old adage right. A survey of 2,000 adults, half of whom are single and the other half in…
Half of Americans don’t know their parents’ end-of-life plans
Birds, bees and final wishes — a new study says “now’s the time” for the other Big Talk with Mom and Dad: the one about what will occur when the end of life happens.
Is travel the ultimate relationship test?
Travel can make or break a relationship, and for 73% of couples, it’s the ultimate test, according to new research.
How would you grade your marriage proposal?
Just 39% of Americans gave their marriage proposals an “A+”, according to new research. A new survey of 2,000 engaged or married Americans examined modern proposal traditions.
What does today’s ‘village’ to raise a child look like?
Today’s parents are reinventing what it means to rely on their “village” when it comes to raising a child, a survey of 2,000 parents of children ages 0-6 reveals.
How many friends does the average man have?
Men have five “general” friends, three close friends and two best friends, on average, according to a recent study. And while they’re comfortable calling their friends “bro” (33%), “brother/brotha”…
Why 1 in 3 people feel ‘stuck in a rut’ socially
More than a third of Americans feel socially “stuck in a rut” (37%), according to new research. The survey of 2,000 adults who have traveled with friends found that 39% haven’t made a new friend in…
Americans’ bad decisions and missed opportunities
Americans are more likely to regret the things they didn’t do than the things they have done. That’s according to a survey of 2,000 U.S. adults split evenly by generation which found that only 11% of…
Should you hide your body count from your partner?
One in four Americans in a relationship admit they’re hiding a secret from their partner, according to new research. A survey of 2,000 sexually active adults found that 26% of those in relationships…
Nearly 9 in 10 believe in love at first sight with their pets
A survey of 2,000 dog owners in serious relationships revealed that 80% had an immediate connection with their dog, compared to 69% who said the same for their partner.
The key differences between working and non-working parents
The average working parent pulls an 18-hour workday when you factor in everything they do for their children, according to new research.
Paris dethroned as top romantic travel destination: new survey
A survey of 2,000 Americans looked at some of the most romantic travel destinations in the world and found that Maui, Hawaii was voted as the top pick this year (34%).
Over half of Americans say the best sex of their life was on vacation
Two in five Americans are looking for a summer fling (41%), according to new research. A survey of 2,000 sexually active adults found that while 74% of single respondents are dreaming of a meet-cute…
Nearly 2 in 3 say seeing their partner cleaning is a turn-on
Looking for an easy and inexpensive way to freshen up your relationship? A new survey of 2,000 adults, half of whom are in a relationship, revealed 69% of Americans say the simple act of seeing their…
Why ‘hypergamy’ is essential in the modern dating world
What’s a ‘luxury’ in modern dating? According to a new survey, emotional connections are a ‘necessity’ in addition to being swept off their feet and exclusive experiences.
Why over half of Americans say their parent is their best friend
The survey of 2,000 Americans aged 40 and older revealed 58% feel closer to their parents now more than ever before.
What millennial parents do to make their days more joyful
According to a new study, small moments of joy can turn even the most dull and ordinary day into memorable family time. A new study of 2,000 U.S. millennial parents found 81% of parents and 88% of…
Americans reveal just how difficult it is to find ‘the one’
Three-quarters of Americans are still searching for “the one” when it comes to their hairdresser, according to new research.
Are you car-compatible with your partner?
One in four Americans consider themselves “car-incompatible” with their spouses or partners, and a new study has found that 10% of men would consider it a dealbreaker if they weren’t…
Why dairy foods keep showing up in the carts of protein-focused shoppers
As Americans kick off the New Year with renewed focus on health, one nutrient is dominating wellness goals nationwide — protein.
West Virginia, Georgia lead country in preferring cash gifts
Forget gadgets and socks. All Americans want for Christmas this year is cash, according to new research.
Harry Potter or The Bible? Top holiday book gift ideas
The Harry Potter series, the Bible and “Atomic Habits” are the top three books and series people are gifting this holiday season.
Why two in five are skipping Cyber Monday this year
Two in five Americans aren’t planning to shop Cyber Monday this year, according to new research.
Americans say the holidays wouldn’t be merry without their favorite small businesses
The holiday season proves that bigger isn’t always better: Nearly half of seasonal gifts come from small businesses, according to new research.
Practicality and price shape this year’s holiday gift-giving: survey
Smart shopping is in this holiday season: Nearly one in four shoppers are setting firm spending limits, according to new research.
Rising chocolate prices aren’t stopping Gen Z’s Halloween splurge
Over half of Americans (57%) said rising chocolate prices are changing how much they dish out for candy this Halloween.
Why 70% of Americans are stressed about spending this holiday season
Half of Americans are “dreading” the holiday season — as a result of their financial situation.
Early prep? Halloween shoppers still face last-minute candy panic
Candy disappears faster than a ghost on Halloween night — and Americans admit they can’t stop sneaking from their stash.
Americans buy 745 million pounds of Halloween candy every year
Trick or treat? Those in North Dakota, Delaware and Idaho are most eager to find out as new data shows they’re the biggest Halloween fanatics.
How can AI help Americans with their holiday shopping this year?
Can AI make you a better gift-giver?
Why 1 in 8 Americans are overthinkers
The average American second-guesses 41% of their daily decisions, according to new research.
Why 2 in 3 are turning to thrifting regularly
Death of the fun budget: Americans say their discretionary spending has dropped by 42% in the last year, according to a recent survey.
How Americans deal with effects of tariffs firsthand
Terminal tariffs: More than a quarter of Americans fear the economy will "never" return to its pre-tariff levels, according to a new poll.
Would you suffer through the DMV for a loved one?
Loyalty runs deep: More than half of Americans would suffer through going to the DMV (53%) for the sake of their loved ones, according to new research.
Two-thirds of Americans want their childhood products to come back
Which long-gone products would you want to make a comeback? A new study has found two in three Americans would pay extra to have their favorite retired products revived.
Survey reveals being on Santa’s nice list pays off
Being on Santa’s “nice list” pays well, according to a new study: Parents whose kids believe in Santa plan to spend over $100 more on gifts this year than their non-believing counterparts.
Resting gift face? Most fake their excitement during the holidays
Over half of Americans have needed to use their “resting gift face” (RGF) during the holidays — with a poorly presented gift.
Who are the hardest people to shop for during the holidays?
Americans will spend an average of nine hours trying to pick the perfect gift for the most difficult person to shop for on their list, new research suggests.
How much will the average American spend this holiday season?
The holidays aren’t cheap: The average American will spend over $2,000 this season. A survey of 2,000 Americans who celebrate a winter holiday examined the cost breakdown of the holiday season
Can the holidays lead to compulsive overspending?
One in four people grapple with compulsive overspending during the holiday season, according to a recent study. The survey of 2,000 Americans who celebrate a winter holiday examined some of the…
How would you grade your marriage proposal?
Just 39% of Americans gave their marriage proposals an “A+”, according to new research. A new survey of 2,000 engaged or married Americans examined modern proposal traditions.
Survey reveals the most eccentric books to give as a gift
“Animal Farm”, “Snakes in Suits: When Psychopaths Go to Work” and “MI6 Spy Skills for Civilians” rank among the most eccentric books to give as a gift, according to a recent survey.
How ‘slow shopping’ will affect holiday spending
Americans are not holding back on holiday spending this year – but they are taking a more deliberate approach to the purchases they make, according to new research.
State of social spending
Social “spend o’clock” occurs at 2:36 p.m. on a Saturday, according to new research. A survey of 2,000 U.S. adults who shop on social media, split evenly by generation, found that Saturday around…
Half of Americans think at least one room in their home is unsalvageable
Half of Americans have at least one room in their home that they believe is unsalvageable with clutter, according to new research. When asked about their perspective on the space in their homes, a…
How long does the buzz of a good bargain last?
On average, the buzz of a good bargain lasts about three and a half hours, according to new research. A survey of 2,000 Americans examined their shopping habits and pinpointed the precise amount of…
What are parents willing to do to save on school supplies?
Three in four parents would try “any” workaround to save money on school supplies — with some even dumpster diving and stealing from work — finds a new survey. A poll of 2,000 U.S. parents of…
Two-thirds of Americans believe sustainability should be the “default” for companies
The survey of 2,000 general population Americans revealed that 67% believe sustainable products and services should be the standard for companies, not something they need to search for.
Why do Americans prefer social media shopping?
Based on their shopping habits on social media, Americans have the potential to spend upwards of $59 billion, according to a new study.
How are U.S. consumers addressing the changes in their cost of living?
Nearly nine in 10 Americans have seen their cost-of-living increase over the past five years, and a new study has found it’s having a massive impact on how they’re shopping, particularly online.
Why 9-to-5 businesses do not meet Americans’ local necessities
Nine-to-five businesses aren’t ‘good enough,’ suggests a new study. Instead, Americans want businesses to operate 24/7.
How much do you need to have in your savings to feel financially prepared?
What would it take to feel financially prepared? New research has found the average American feels prepared for the worst once they have $5,078 saved up.
This state has the best food in the US
The best food is found in California, according to new research.
West Virginia, Georgia lead country in preferring cash gifts
Forget gadgets and socks. All Americans want for Christmas this year is cash, according to new research.
America’s ultimate grilled cheese? White bread, cheddar and a triangle cut
The people have spoken: America’s ultimate grilled cheese uses white bread, is cut into triangles and layers in two cheese types, according to a recent survey.
Americans buy 745 million pounds of Halloween candy every year
Trick or treat? Those in North Dakota, Delaware and Idaho are most eager to find out as new data shows they’re the biggest Halloween fanatics.
New Mexico, New Jersey are America’s top ice cream connoisseurs
New Jerseyans are America’s biggest “ice cream connoisseurs,” according to a recent survey.
Which state has the most good days annually?
A new national survey revealed that the average American experiences 252 good days each year — but some states are feeling the good vibes more than others.
Here’s how America does fries
Virginia is for fry lovers, according to a new study. The poll of 5,000 U.S. adults found the average person of the "Old Dominion" self-reported eating at least 21 pounds of spuds, closely followed…
How social media is changing what we eat
In today’s fast-scrolling world, what's on your plate might just depend on what's on your feed.
How America spices up its pizza
A survey that polled 5,000 people across every state on their pizza ordering found that the last time the average person strayed from their usual order was two years (2.1) ago.
Which state has the best holiday bakers?
Kansas residents are the nation’s most passionate holiday bakers, racking up over 18 hours of holiday baking time during the festive season. The results emerged in a survey of 5,000 Americans, split…
Survey reveals future of housing market in swing states
Is the future generation of homeowners set up to fail? Ahead of the upcoming U.S. presidential election, a study of 1,000 adults from the seven swing states found 61% of parents polled are worried…
How early is too early to prep for Thanksgiving?
A recent survey of 100 Americans from each state investigated the best game plans along with different taste preferences when it comes to planning, cooking and enjoying the perfect Thanksgiving…
Why parents struggle to keep their kids hydrated
Seven in 10 parents admit they feel guilty that their child isn’t drinking enough water. That’s according to a survey of 2,000 parents of kids ages five to 12, split evenly by the U.S. regions.
Average person enjoys over 100 extraordinary days a year
A third of your month is bound to be ‘extraordinary,’ according to a new study. The poll of 2,000 American wine drinkers found the average person has 10 extraordinary days per month — 120 every year.…
Half of Americans concerned about climate change devastation
Half of Americans believe climate change will devastate the earth during their lifetime, according to new research. The survey of 5,000 Americans, split evenly by state, revealed that 48% of all…
Americans pair manifestation beliefs with physical goal reminders
One in four Americans believe in the power of manifestation and use positive affirmations daily, according to new research.
Half of Americans unaware they’re using AI on their phone
Nine in 10 Americans use AI on their phone — but only 38% actually realize that they do.
Sleep thieves? Americans lose hundreds of hours a year to late-night scrolling
Americans lose over 300 hours of sleep per year to “revenge bedtime procrastination,” according to new research.
Survey reveals intentional digital disconnection growing among Americans
Half of Americans say they’re more disconnected than ever — but in a good way, according to new research.
Everyday tech rules that keep families sane
A new report has found nine in 10 parents argue with their kids over technology use — half said the topic comes up at least weekly.
Why two in five are skipping Cyber Monday this year
Two in five Americans aren’t planning to shop Cyber Monday this year, according to new research.
Study finds parents favor AI tech to keep teen drivers safe
Parents fight with their kids more about driving than dating, and they’re paying over $6,000 a year for it, on average, according to a recent survey.
Older Americans’ screen habits mirror younger generations
Are mom, dad, grandma and grandpa “too online”? A new survey looked at how older Americans are using screens and technology — and it turns out their habits may not be so different from their younger…
Drowning in busywork? Low-value tasks breaking workers
American workers say they’re drowning in busywork — and it’s draining productivity, fueling stress, and even pushing some to quit.
Gen Z to boomers: no one is safe from AI phishing scams
In a recent global survey, most people couldn’t differentiate between a phishing message written by artificial intelligence (AI) and an authentic, human-written email.
Study shows what patients expect future health care to be like
Is your doctor stuck in 2011? A new survey found six percent of Americans feel like they're walking "backwards in time" 14 years whenever they have a doctor's appointment.
How can AI help Americans with their holiday shopping this year?
Can AI make you a better gift-giver?
Americans get twice as many scam calls as everyone else
Americans receive fraudulent or scam messages twice as much as other countries, according to new research.
New study reveals truth about our overconnected homes
A survey of parents of children under the age of 18 revealed that their child has their phone in hand 52% of the time when trying to talk to them.
Empty nest, now what? Emotional cost of kids moving out
Kids move an average of almost 400 miles away after leaving home, a new study shows. For many parents, that distance is more than just physical.
Kids’ unapproved online spending reveals parents’ financial awareness issues
According to a nationally representative survey of 2,000 parents with children 18 and under, 31% said their kids have made digital purchases without permission.
Should AI be your travel agent?
Is travel planning the next space AI is taking over? A new survey shows that younger Americans are relying on AI and ChatGPT more and more to construct their vacation itineraries.
Study reveals America’s perfect salary
The average American describes the perfect salary as $74,000, according to new research.
Is mastering AI more important than college?
Half of students believe that learning how to use AI is the most important skill they’ll gain in college, according to new research.
Is it easier to talk to AI than your doctor?
Forget Dr. Google, Americans are turning to artificial intelligence for their health needs.
1 in 5 Americans secretly use AI at work
A new survey has found one in five are secretly using AI at work, even when there's no official policy for it. And for many, it's paying off.
How Americans deal with effects of tariffs firsthand
Terminal tariffs: More than a quarter of Americans fear the economy will "never" return to its pre-tariff levels, according to a new poll.
How social media is changing what we eat
In today’s fast-scrolling world, what's on your plate might just depend on what's on your feed.
Cyberattacks top list of concerns for U.S. tech executive
America’s tech executives say cybersecurity threats are the biggest challenge businesses will face in the next 10 years, according to new research — and it's affecting their hiring approach.
How could AI help workers regain lost productivity?
American workers’ productivity peaks at 11 a.m. on Mondays, according to new research.
How long do parents spend fighting with their kids over screen time?
Parents spend approximately 96 hours fighting with their kids over screen time every year.
Majority of Americans trust what’s online less than ever before
The average American trusts less than half of what they see and read online, according to new research.
Phone at 38%? That’s when most Americans start to panic
How much do you have left? Thirty-eight percent is America’s “panic percentage” when it comes to battery life, according to new research.
Majority of Americans support cell phone ban in schools
Seven in 10 Americans would support a cell phone ban in schools, according to new research.
Would you trust an AI to do your job interview?
Where AI is concerned in replacing human-led tasks, 43% of Americans draw the line at interviewing for a job with one, according to new research.
Why it’s so hard to find something to watch
In fact, the new survey of 2,000 American streaming service subscribers revealed that the average person spends 110 hours per year scrolling through streaming services, struggling to find something…
Survey reveals how Americans used FinTok in 2024
TikTok isn’t just for showing off your dance moves. Financial TikTok users have gained 42 pieces of financial knowledge from the platform throughout 2024, according to new research.
What parents do to make the holidays memorable
Two in three parents have pulled an all-nighter in the spirit of holiday magic. That’s according to a new survey of 2,000 parents of school-aged children that examined the lengths parents will go to…
Why boomers enjoy learning new skills
The majority of baby boomers love to learn new things, but they think they’re too old to actually do so, according to new research.
Gen Z consumes more content than any other generation
The study of 2,000 nationally representative Americans revealed that Gen Z respondents consume close to seven hours of media and content every day (6.6).
Many Americans unaware of benefits of personal medical devices
Is what’s on your wrist more valuable to your health than what’s in your medicine cabinet? A new survey of 2,000 Americans revealed consumer sentiments about purchasing, using, and relying on medical…
Parents are prioritizing storytelling and creativity activities with their children to prepare them for the future
The survey of 2,000 parents of a Gen Alpha child examined early childhood development and how it’s impacted by playtime and creative storytelling.
Top health signs that trigger women’s ‘ill-tuition’
Eight in 10 women feel like they have a sixth sense (77%). A survey of 2,000 women looked at how strong their intuition is and found that more than half of respondents have a lot of trust in their…
State of social spending
Social “spend o’clock” occurs at 2:36 p.m. on a Saturday, according to new research. A survey of 2,000 U.S. adults who shop on social media, split evenly by generation, found that Saturday around…
When is the best time to post your vacation pics?
Two in five Americans pretend to be influencers on vacation (39%), according to new research. A survey of 2,000 social media users found that these respondents would take vlog-style videos, post more…
Study reveals lack of menopause education among American women
Three in five women (60%) say they are entirely self-taught when it comes to menopause knowledge. A new survey of 2,000 American women found many feel they are overly targeted with information about…
Nearly half of employed people have fallen victim to cyberattack or scam
In a poll of 20,000 employed adults from around the world, 45% reported that their personal data, such as banking or email account information, has been compromised by a hacking attempt or scam.
How prepared are you for an emergency?
Americans are more likely to grab their cell phone than their social security card during an emergency evacuation, according to new research.
Best careers to pursue if you want to have a family
In a new poll of 2,000 Americans who have taken parental leave in the past, parents were asked which of the nation’s 15 biggest industries would better accommodate a family life if they were to…
Why frontline workers are quitting their jobs
One in five frontline workers feel so overwhelmed by information at their job, they've considered quitting.
Why 3 in 4 Gen Z blame social media for their mental health decline
Three in four Gen Zers are putting the blame on social media for having a negative impact on their mental health, according to a new study.
Survey reveals top time-wasters for entrepreneurs
Entrepreneurs across all generations are losing weeks of productivity each year to “wasted time,” according to new research.
Here’s why students are taking a less traditional route after graduation
Contrary to popular belief, only half of recent high-school graduates are planning to attend a four-year college or university, according to new research.
Nearly half of Americans likely to fall for scams due to AI
Almost half (48%) of Americans believe that the rise of AI has made them less “scam-savvy” than ever before, according to new research. A survey of 2,000 U.S. adults revealed that only 18% feel “very…
Does a text feel naked without an emoji?
Four in 10 Americans believe a text feels naked without an emoji, according to new research for World Emoji Day.
Why do Americans prefer social media shopping?
Based on their shopping habits on social media, Americans have the potential to spend upwards of $59 billion, according to a new study.
Study reveals Americans fit into 5 different travel personas
Do you know what kind of traveler you are? Chances are, you fit into just one of five major travel personas, according to a new study.
Study finds America’s 2025 travel snapshot
In 2025, the average American traveler spent $2,261 on travel and visited three new places.
Road trips dominate holiday travel plans in 2025
Over half of Americans (57%) love the sense of adventure that a road trip offers, which is good news as drivers are set to spend 13 hours behind the wheel this holiday season.
Travelers willing to spend nearly $2K for their ‘foodcation’
A fifth of Americans have planned a trip solely for the food, according to new research.
Why more and more families are choosing to travel by train
The secret to family vacation bliss? Getting everyone in the family involved in the planning process - kids included.
Why do we keep returning to the same vacation spots over and over again?
One in three Americans is embracing “repeat traveling,” preferring to return to the same vacation destination year after year.
Influencer content drives travel dysmorphia in younger Americans
Nearly seven in 10 Americans suffer from “travel dysmorphia” — the feeling that they haven’t seen enough of the world compared to others.
What budget? Most Americans ditch these rules when on vacation
It’s official: budgets and calories don’t count and you’re not obligated to respond to messages while on vacation.
Which college football fans are most likely to watch every single game
More than a third of college football fans said they’d choose to attend their team’s biggest rivalry game of the year rather than their friend’s wedding if they were on the same day.
Should AI be your travel agent?
Is travel planning the next space AI is taking over? A new survey shows that younger Americans are relying on AI and ChatGPT more and more to construct their vacation itineraries.
Is travel good for your mental health?
The secret to better mental health might be just one flight away, according to a new poll.
Over 40% say coming home to their dog best part of trip
Forget sightseeing and exploring new places: Two in five dog owners said the best part of a trip is coming home — to see their pup.
1 in 4 worry gut issues may ruin their summer vacations
One in four Americans will have their summer travel plans ruined by illness this year, according to new research.
How long do you need to recover from a family vacation?
It officially takes parents two and a half days to recover from traveling with the family, according to new research.
Why are Americans so anxious about traveling internationally?
A new study has found a majority of Americans feel “plagued” by nerves and anxiety by the mere thought of international travel.
Study finds the best and worst parts of vacation
Two in three Americans say the anticipation of their next trip is as good as, if not better than, the trip itself (68%), according to new research.
Average American only gets this much time a month to themselves
The average American would pay $2,521 for a day of peace and quiet — while parents would pay $1,147 more.
What’s the worst age to take your child on a road trip?
Age 3 and a half is when kids are the most challenging to travel with, according to new research.
Why parents are asking their kids to help plan trips
Over a fifth of parents have let their school-aged child plan 100% of a family vacation, according to new research.
Do we take better care of our skin on vacation?
SPF nation? A new survey shows we’re failing at skin protection, unless we’re on vacation.
A vacation can only be ‘perfect’ if it has this
What does America's "perfect" vacation look like? According to a new study, it lasts 11 days, is three hours from home, and costs $8,807 per person.
Which countries have the best snacks?
Nearly a third of Americans have traveled somewhere just for the food, according to new research.
Are we more romantic on vacation?
Married Americans are 65% more romantic on vacation, according to new research.
Top 10 signs you need a vacation
Seven in 10 Americans say they are already in vacation mode three days before departure.
The top 10 countries Americans want to leave the US for
Is an international exodus coming? In a recent survey, 17% of Americans said they’d like to move outside the U.S. in the next five years, with Canada being the top destination.
How much money would make you drop everything and travel the world?
The average American would drop everything and travel the world if they had $287,731 in the bank.
Chasing seasons? Americans’ most desired seasonal destinations
Nearly two-thirds of Americans are chasing seasons, according to new research. A survey of 2,000 U.S. adults revealed that 65% have either already or would like to go “season chasing,” or purposely…
How often do Americans need a vacation?
According to new research, the average American says they need a proper vacation every 110 days (15.8 weeks). The findings, which emerged from a survey of 2,000 Americans, mean the respondents will…
Is travel the ultimate relationship test?
Travel can make or break a relationship, and for 73% of couples, it’s the ultimate test, according to new research.
How do parents squash holiday travel stress?
Three and a half hours into holiday travel with their kids is when “peak stress” hits parents, according to new research.
These are the travel trends that shaped 2024
Two-thirds of Americans either met or exceeded their 2024 travel goals, according to new research. A survey of 2,000 U.S. adults who have traveled within the past year revealed that while 43%…
Study finds people daydream about vacation more in the winter
The average American thinks about some place they would rather be for at least 40 minutes per day, according to new research. That’s according to a new survey of 2,000 Americans that looked at how…
From shopping to travel, here’s how Americans are planning for the holidays
It’s official, the top three markers that the holiday season is in full swing include hearing festive music on the radio (20%), seeing or hearing the first holiday ad (13%) and when it’s dark before…
How travel disruptions affected Americans last year
A new study has found seven in 10 Americans have had their travel plans go wrong within the past year. The poll of 2,000 U.S. adults who have traveled in the last 12 months found 46% have had flights…
Why 1 in 3 people feel ‘stuck in a rut’ socially
More than a third of Americans feel socially “stuck in a rut” (37%), according to new research. The survey of 2,000 adults who have traveled with friends found that 39% haven’t made a new friend in…
Dec. 23 will be the busiest travel day during the holiday season this year
The survey of 2,000 Americans who plan to travel for the holidays this year looked into the most hectic travel dates, top destinations, popular modes of transport and the cost of holiday travel.
When is the best time to post your vacation pics?
Two in five Americans pretend to be influencers on vacation (39%), according to new research. A survey of 2,000 social media users found that these respondents would take vlog-style videos, post more…
Top 10 luxuries Americans crave for their dream vacation
A survey of 2,000 general population Americans asked respondents about their experience with luxury, especially when it comes to travel, and revealed 17% have never experienced something luxurious.
Why prepping for a vacation feels like a job
Going on vacation is a job in itself, according to a new study. A recent survey of 2,000 American homeowners found that the average person has at least six tasks on their to-do list to get ready for…
Paris dethroned as top romantic travel destination: new survey
A survey of 2,000 Americans looked at some of the most romantic travel destinations in the world and found that Maui, Hawaii was voted as the top pick this year (34%).
How Americans are reinventing retirement
Retirees are living lives their younger selves would be jealous of, according to a recent study. The poll of 2,000 Americans who have retired, or will retire, between 2020–2029 found that the…
When is the perfect age to go on an adventure?
According to a recent survey, 42 is the perfect age to go on an adventure, with over one-third of respondents (36%) saying they’ve become more adventurous with age.
Gen Z, millennials no longer relaxing while on vacation
Younger Americans think relaxing on vacation is overrated, according to new research. A survey of 2,000 Americans who travel (evenly split by generation) looked at how people of different ages…
Things Americans forget the most when traveling
Nine in 10 Americans have had a “Home Alone” moment — realizing they forgot something essential en route to their destination, according to new research.
Warning signs you’re becoming your parents
One in four Americans worry that they’re becoming their parents (27%) — including while traveling, according to new research.
Over half of Americans say the best sex of their life was on vacation
Two in five Americans are looking for a summer fling (41%), according to new research. A survey of 2,000 sexually active adults found that while 74% of single respondents are dreaming of a meet-cute…
Top factors that can make or break an entire summer season
A new survey has found that the perfect summer must include 14 days with loved ones, eight sunrises watched and 11 dips in the water.
Top ‘destination dupes’ Americans would visit
Six in 10 Americans are searching for “destination dupes” this year to cut down on costs, according to new research.
What’s stopping Americans from being more adventurous?
Nearly three in five Americans (58%) wish they were more adventurous, new research suggests. A survey of 2,000 U.S. adults revealed that 41% of Americans have an adventure bucket list, or a series of…
Survey reveals the most crucial step in vacation prep
Do you hate coming back to a dirty home after a fun getaway? Does that scuff on your favorite suitcase send you over the edge? A new survey revealed some of the top cleaning habits of 2,000 U.S.…
Why Americans are craving outdoor time more than ever
On average, people need to spend 67 minutes outside each day in order to feel refreshed, according to new research.
Why women are more in favor of girls’ nights in
Staying in is becoming all the rage, especially for girls' night, according to a new survey.
Why more than two-thirds can’t look in the mirror
Americans think negatively about their bodies four times a day — and it’s quietly reshaping their lives.
Strangest pregnancy myths Americans actually believe
If you have heartburn, your baby will be born with a lot of hair (29%) and spicy foods induce labor (21%) are some of the top myths Americans believe when it comes to pregnancy.
Girls’ nights? Women say they’re a must every 22 days
Bezel Wines commissioned a nationwide survey of 2,000 women, conducted by Talker Research, to better understand what makes a girls’ night meaningful and how (and when) they’re used to reconnect.
What women seek in weight loss: the search for new approaches
A new study has found that the average woman tries to lose weight seven times over their lifespan — but fails six times.
3 in 4 Gen Z, millennial women have a summer persona
From “Coastal Cowgirl” and “Grandmacore” to “Tomato Girl” — nearly three-quarters of Gen Z and millennial women have a summer vibe they’re chasing this year.
From hot flashes to positivity? How women are navigating menopause
A surprising 43% of menopausal and post-menopausal women feel younger than they actually are, according to new research.
How long does recovery after childbirth take?
Two in three women are still unofficially “recovering” from having a baby within the past few years, according to new research.
No. 1 spot for millennial moms to take a break
Nearly a third of millennial moms (29%) get less than 30 minutes to themselves during an average day, according to new research.
Study reveals emotional toll women quietly carry
Almost three-quarters of women take on the stress of their friends and family, according to new research.
Why moms say the sleepless nights are worth it
Nine in 10 moms said being a mother is both the hardest and the most rewarding thing they’ve ever done, according to new research.
Do you call your mom enough? Data shows you probably don’t
A third of Americans say their mom doesn’t get enough self-care, according to new research.
Do men or women save more money?
From bank accounts to 401(k)s, the average American man has nearly $200,000 in savings — almost double as much as the average woman, according to new research.
Study finds most men blind to fact women make less money
Fifteen percent of Americans don’t believe there’s a gender pay gap, according to new research.
Study reveals growing trend that women are opening more businesses
Female small business owners feel more fulfilled than women who are working a 9-5 for someone else, new research suggests.
What are women’s top health goals for 2025?
A survey of 2,000 women explored their health and wellness goals, as well as their priorities, and found 58% are dedicating themselves to being mentally the strongest they’ve ever been.
Women get serious about their health at this age
The average woman currently has eight unanswered questions about her health. That was revealed in a new survey of 2,000 women who experience pelvic floor issues — and results revealed younger women…
This is why many women are behind on their doctor’s appointments
A third of women admit they're behind on doctor appointments — and anxiety is the culprit.
What women prioritized over the past five years
Romantic relationships, traveling and earning money — none of these are as important to women right now as learning about their own bodies.
Top health signs that trigger women’s ‘ill-tuition’
Eight in 10 women feel like they have a sixth sense (77%). A survey of 2,000 women looked at how strong their intuition is and found that more than half of respondents have a lot of trust in their…
Study reveals lack of menopause education among American women
Three in five women (60%) say they are entirely self-taught when it comes to menopause knowledge. A new survey of 2,000 American women found many feel they are overly targeted with information about…
Study finds how ageism impacts women in the workplace
A survey of 2,000 employed Americans found that fear of ageism in the workplace is real, as baby boomers expressed the most concern (43%).
The key differences between working and non-working parents
The average working parent pulls an 18-hour workday when you factor in everything they do for their children, according to new research.
Pregnancy vs. Postpartum: Which stage do majority of moms find harder?
Forty-one percent of moms said pregnancy did not go as planned, according to new research. The survey of 2,000 American moms looked at their experience while pregnant and found that 39% created a…
Who’s ‘manning’ the grills this summer? Women!
Women are the “unsung hero” of the grill, according to new research. The survey of 2,000 men and women revealed that 53% believe women are not receiving the notice or the praise they deserve for…
How do expecting parents prepare for parenthood?
The average parent will spend more than three weeks of time preparing the nursery for their child before they’re born. That’s according to a new survey of 1,500 parents with kids under the age of 10…
Majority of women care more about being healthy than beautiful
Eight in 10 women prioritize feeling healthy over looking beautiful, according to new research. A poll of 2,000 American women revealed that improving both their mental/emotional health (33%) and…
Survey reveals knowledge gap in fertility issues among women
New research reveals a gap in fertility education for American women including basics of reproductive health, a lack of conversation between women and their healthcare providers about their fertility…
Survey reveals how female small business owners measure success
One in four female small business owners has taken a pay cut in the past year, according to new research. The survey of 1,000 female small business owners examined how their experience has shifted in…
Holidaze? Most already checked out by December 15
Nearly half of all workers are hoping to get away with the bare minimum for much of December — and Monday, Dec. 15, was found to be the last hard-working day of the year, according to new research.
Health insurance tops all factors in Americans’ next career move
Health insurance is the No. 1 deciding factor in people’s next career step, yet most with employer health insurance say it doesn’t meet their needs very well.
Seasonal workers counting on holiday paychecks to stay afloat
Three in five seasonal employees are relying on their temporary jobs to pay bills in the upcoming months.
Why nearly half of your paycheck is spent after the first 48 hours
The average American spends more than a third of their paycheck within the first 12 hours of receiving it, according to new research.
Drowning in busywork? Low-value tasks breaking workers
American workers say they’re drowning in busywork — and it’s draining productivity, fueling stress, and even pushing some to quit.
Gen Z to boomers: no one is safe from AI phishing scams
In a recent global survey, most people couldn’t differentiate between a phishing message written by artificial intelligence (AI) and an authentic, human-written email.
Is showing up sick frowned upon? Survey says yes
The days of “pushing through” an illness are over, as nearly a third of Americans say they’d rather you didn’t show up to work if you’re feeling sick.
Most workers think they can do their job in four days
Ready for a three-day weekend? Seven in 10 workers feel they could be just as productive in a four-day work week, according to new research.
Study reveals America’s perfect salary
The average American describes the perfect salary as $74,000, according to new research.
Workers forget to eat lunch this many times a week
More than half of Americans skip lunch in order to work more, according to a recent survey.
1 in 5 Americans secretly use AI at work
A new survey has found one in five are secretly using AI at work, even when there's no official policy for it. And for many, it's paying off.
Cyberattacks top list of concerns for U.S. tech executive
America’s tech executives say cybersecurity threats are the biggest challenge businesses will face in the next 10 years, according to new research — and it's affecting their hiring approach.
How could AI help workers regain lost productivity?
American workers’ productivity peaks at 11 a.m. on Mondays, according to new research.
Is paycheck-to-paycheck considered an upgrade now?
The survey of 2,000 American workers who get paid on an hourly basis, with a quota for 1,000 Gen Z workers and 1,000 retail workers, found that 39% would see living from paycheck to paycheck as an…
Can contractors spot a recession before economists?
A new survey suggests slower construction could be a major indicator of a pending recession.
Top 20 toughest jobs in America
Construction workers, firefighters, military personnel and doctors — these are the “toughest jobs in America,” according to a new survey.
Burnout, stagnant pay driving younger workers to job hop
A survey of 2,000 employed Americans revealed that 73% of Gen Z respondents would like to switch jobs or careers, along with 70% of millennials surveyed.
Are American workers ready to leave remote work behind?
A majority of Americans have already left remote work behind, according to new research.
Over a third of Americans don’t drink water until after 3 p.m.
Work days are a drought until 3 p.m.: In a recent survey, over a third of working Americans confessed they aren’t drinking most of their water until the late afternoon.
Quarter of Americans experience burnout by 30
A quarter of Americans are burnt out before they’re 30, according to new research.
Would you trust an AI to do your job interview?
Where AI is concerned in replacing human-led tasks, 43% of Americans draw the line at interviewing for a job with one, according to new research.
Hottest careers for men and women in 2025
Step aside, “finance guys” — According to single Americans, health care is the most attractive career sector.
How often do Americans need a vacation?
According to new research, the average American says they need a proper vacation every 110 days (15.8 weeks). The findings, which emerged from a survey of 2,000 Americans, mean the respondents will…
Do American workers actually feel appreciated during the holidays?
What do American workers want for the holidays? Connection and appreciation, says a new study. The poll of 2,000 U.S. employees found that 55% feel more appreciated during the holiday season than any…
Less than one-third of Americans (31%) think they’ve financially “made it” in life
A survey of 2,000 employed Americans split evenly by generation revealed that of those who don’t think they’re there yet, a little more than half (54%) believe that they are well on their way and…
Dream Job? 1 in 3 would reject it over health insurance concerns
A survey has revealed one in three Americans would turn down a dream job if it didn’t offer good health insurance options. The poll of 2,000 U.S. adults found three-quarters (73%) consider healthcare…
Daylight Saving Time disrupts sleep and productivity for weeks
Two in five Americans will experience “Daylight Saving Scaries” when preparing to change the clocks in November. The survey of 2,000 Americans revealed that 40% feel a sense of dread when preparing…
How many times a year do Americans experience the Sunday scaries?
A survey of 2,000 adults found that this feeling is defined as anxiety (32%) or dread (17%) over what to expect for the following week, and shared that it sets in around 3:54 p.m.
Nearly half of employed people have fallen victim to cyberattack or scam
In a poll of 20,000 employed adults from around the world, 45% reported that their personal data, such as banking or email account information, has been compromised by a hacking attempt or scam.
Corporate America’s top frustrations in 2024
A new survey of 1,000 human resource professionals revealed the biggest challenges facing the workforce today, along with the pain points HR problem solvers are feeling in their departments.
Study finds how ageism impacts women in the workplace
A survey of 2,000 employed Americans found that fear of ageism in the workplace is real, as baby boomers expressed the most concern (43%).
The key differences between working and non-working parents
The average working parent pulls an 18-hour workday when you factor in everything they do for their children, according to new research.
Why prepping for a vacation feels like a job
Going on vacation is a job in itself, according to a new study. A recent survey of 2,000 American homeowners found that the average person has at least six tasks on their to-do list to get ready for…
Nearly 2 in 5 Americans at peak stress levels of this year
The average American feels like their head is spinning 156 times a year from stress, according to new research.
At what age does life get real?
The age where life, money and the future start to feel “real” is officially 27 years old, according to new research. A recent study of 2,000 Americans split evenly by generation (500 Gen Z, 500…
Best careers to pursue if you want to have a family
In a new poll of 2,000 Americans who have taken parental leave in the past, parents were asked which of the nation’s 15 biggest industries would better accommodate a family life if they were to…
Why frontline workers are quitting their jobs
One in five frontline workers feel so overwhelmed by information at their job, they've considered quitting.
Gen Z more likely to consider themselves entrepreneurs
The survey revealed younger generations are slightly more likely to consider themselves entrepreneurs — 36% of Gen Z and 39% of millennials. That’s compared to 29% of Gen X respondents and just 25%…
Survey reveals top time-wasters for entrepreneurs
Entrepreneurs across all generations are losing weeks of productivity each year to “wasted time,” according to new research.
Here’s why students are taking a less traditional route after graduation
Contrary to popular belief, only half of recent high-school graduates are planning to attend a four-year college or university, according to new research.
2 in 5 Americans feel like they’re stuck living where they are
Soaring housing prices are causing Americans to rethink their “dream home” and “dream workspace,” where luxury is out and practicality is in. A new poll of 2,000 U.S. adults found 58% have witnessed…
Does a text feel naked without an emoji?
Four in 10 Americans believe a text feels naked without an emoji, according to new research for World Emoji Day.
Americans spend nearly 1,500 hours feeling tired every year
The average American spends 1,460 hours a year feeling tired, according to new research. A survey of 2,000 adults looked at how they deal with their symptoms of tiredness and found that respondents…
Two-thirds of Americans believe sustainability should be the “default” for companies
The survey of 2,000 general population Americans revealed that 67% believe sustainable products and services should be the standard for companies, not something they need to search for.
Americans say moving is more overwhelming than losing a job
One in four Americans consider moving to be a more stressful endeavor than landing a plane in an emergency. A recent survey of 2,000 Americans who have moved in the last five years investigated the…
Survey reveals how female small business owners measure success
One in four female small business owners has taken a pay cut in the past year, according to new research. The survey of 1,000 female small business owners examined how their experience has shifted in…
One third of working Americans more uninspired than ever
More than a third of Americans have never felt more uninspired at work than they do now (38%), according to new research.