The perfect vehicle forcost-effective insights
Get the opinions and data you need, quickly and efficiently. Add your questions to our online omnibus for accurate and timely results.
GENERAL POPULATION OMNIBUS
Reach a general population (gen pop) panel of 1,000 or 2,000 American adults. Your questions are included in a shared online survey, with results collated and delivered to you in easy-to-read data tables.
TARGETED AUDIENCE OMNIBUS
Our targeted audience omnibus surveys enable you to reach a custom demographic, at a lower cost than a dedicated survey. Eg: pet owners, parents, home owners, with sample sizes of 1,000 or 2,000 respondents.
Why choose an omnibus?
The Talker Research omnibus is an online survey with a mix of questions from multiple clients. Ask the questions you want and get the insights you need, while sharing the cost with other companies. There is no entry or set-up fee. You only pay for your selected questions. We provide full support with question design, and we maintain strict quality control to ensure accurate and reliable data collection.
Our online surveys deliver data-led insights that can:
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Help you understand your audience and their buying behaviors
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Enhance pitches by demonstrating a solid understanding of consumer needs
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Gain audience insights that will allow you to tailor your products and marketing messages
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Generate relatable and newsworthy talking points to shape PR campaigns
We typically poll 1,000 or 2,000 Americans in our general population and targeted audience omnibus surveys. Please speak to our team for more information and to discuss your exact requirements.
You can add up to ten questions to an omnibus survey.
There are many types of questions that we can include in our surveys. The most common questions are single-select questions and multi-select questions, where they can select multiple answers from a list of choices. These are some examples, but we do offer more types:
Multiple choice: Up to 10 single or multiple-choice options
Open-ended: Respondents provide subjective, detailed responses
Scale questions: Measure attitudes, preferences and behaviors
Our omnibus surveys run on a regular basis, with some flexibility in timings for our targeted audience surveys. Ask our team for more details.
We do not charge a set-up or entry fee for our omnibus surveys. You can ask between one and ten questions. The cost of conducting the survey is shared by the companies taking part. You only pay for your questions.
We help with questionnaire design and choosing the suitable question types, ensuring they meet your requirements and research industry standards.
Research results are delivered in easy-to-use data tables, including age, gender and regional splits as standard. Our research team can help with interpretation of results, where required.
Why Talker Research?
Accredited
Researchers are members of the Market Research Society & ESOMAR. We are also part of AAPOR's Transparency Initiative.
Accurate
Our trusted research data has informed strategy, news stories and thought leadership content for over a decade.
Affordable
We provide flexible and cost-effective online research solutions to organizations of all sizes.
Awesome
Our friendly team provide expert advice and end-to-end support and project management.
