“Shōgun” tops the list of most-liked shows that came out in 2024, our latest snap poll reveals.

A Talker Research survey of 2,000 Americans found that 94% of the people who watched FX’s feudal Japan-centric historical drama this year gave it a favorable rating — 65% even called it “great.”

Another FX show that scored high on the list was season three of “The Bear,” which 92% of those who watched called good or great. Only one percent of watchers said they didn’t particularly like it.

“Landman” also received high praise from the panel, gathering a 91% approval rating, with 65% giving it a score of “great.

While these shows scored high among their viewers, there was a different crop of programs in the most watched category.

“Fallout,” Amazon Prime’s adaptation of the beloved video game series, was the most-watched show of 2024, according to this study — 13% of the panel gave it a go. 

“The Penguin” (11%), “Dune: Prophecy” (10%) and season two of “House of the Dragon” (9%) rounded out the top four. 

Shogun tops the list of most-liked shows that came out in 2024. A new poll by Talker Research.

When it comes to movies,

The Bob Dylan biopic “A Complete Unknown” was found to be the most loved film of 2024, with 99% of viewers on the panel giving it a favorable rating — 75% considered it to be “great.”

Nine in 10 viewers of “Deadpool & Wolverine” (89%) gave it a favorable score, with “The Wild Robot” also scoring high on the list — 86% of viewers say it was good or great.

The most-watched movie of 2024 was found to be “Beetlejuice Beetlejuice” (21%), followed by “Deadpool & Wolverine” (20%), and “Bad Boys: Ride or Die (17%).

Top 5 most-watched TV shows of 2024

  1. “Fallout” 
  2. “The Penguin”
  3. “Dune: Prophecy”
  4. “House of the Dragon” (season two)
  5. “The Lord of the Rings: Rings of Power” (season two)

Top 5 most-watched movies of 2024

  1. “Beetlejuice Beetlejuice”
  2. “Deadpool & Wolverine”
  3. “Bad Boys: Ride or Die”
  4. “A Quiet Place: Day One”
  5. “Twisters”

Survey methodology

This random double-opt-in survey of 2,000 representative Americans was conducted by Talker Research.

We are sourcing from a non-probability frame and the two main sources we use are:

  • Traditional online access panels — where respondents opt-in to take part in online market research for an incentive
  • Programmatic — where respondents are online and are given the option to take part in a survey to receive a virtual incentive usually related to the online activity they are engaging in

Those who did not fit the specified sample were terminated from the survey. As the survey is fielded, dynamic online sampling is used, adjusting targeting to achieve the quotas specified as part of the sampling plan.

Regardless of which sources a respondent came from, they were directed to an Online Survey, where the survey was conducted in English; a link to the questionnaire can be shared upon request. Respondents were awarded points for completing the survey. These points have a small cash-equivalent monetary value.

Cells are only reported on for analysis if they have a minimum of 80 respondents, and statistical significance is calculated at the 95% level. Data is not weighted, but quotas and other parameters are put in place to reach the desired sample.

Interviews are excluded from the final analysis if they failed quality-checking measures. This includes:

  • Speeders: Respondents who complete the survey in a time that is quicker than one-third of the median length of interview are disqualified as speeders
  • Open ends: All verbatim responses (full open-ended questions as well as other please specify options) are checked for inappropriate or irrelevant text
  • Bots: Captcha is enabled on surveys, which allows the research team to identify and disqualify bots
  • Duplicates: Survey software has “deduping” based on digital fingerprinting, which ensures nobody is allowed to take the survey more than once

It is worth noting that this survey was only available to individuals with internet access, and the results may not be generalizable to those without internet access. 

Featured image by Christian Wiediger

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