Poll: Six in 10 Americans would let a brand sponsor their wedding

Would you have a brand logo on your wedding cake or dress? Six in 10 Americans would let a brand sponsor their wedding, our research reveals.

The shocking stat emerged in a survey of 2,000 Americans which examined people’s attitudes towards wedding spends and found many would be happy to consider having their favorite brand contributing heavily towards the bill.

Of those who had ever been married or were considering marriage, 61% said they’d consider having a brand sponsor for their big day or would have considered it at the time they initially got married.

Our survey found just 32% of respondents would reject all brand advances if additional finance was offered for wedding costs.

How much do brands need to cough up to be a part of people’s most-treasured day?

Organizations would need to cover 65% of the wedding bill to be included in some way, according to our study.

However, it seems that people are happy to be open-minded should their favorite brand be willing to cover the full cost of the day.

Many (58%) would have a brand sponsor as a signature cocktail, or brand presence on their wedding stationery, napkins or table plan.
One in three (33%) would happily let the mascot of their favorite brand attend the wedding as a guest, should that brand cover the entire wedding bill.
And a fifth would even let the brand mascot officiate the wedding (20%).
While over half (54%) would happily let the brand give out freebies and merchandise to their guests.

And one in six would even put their favorite brand logo on the wedding dress if their wedding day would be free. Perhaps unsurprisingly, men were more likely to agree to this than women (21% vs.14%).