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From scoping the projects through deliverables, the team is always very responsive. They provide excellent consult on the survey development and turn-around times are fast. I’d also note that their data output is in a clean, digestible format, making it really easy to pull out the key insights for our communications campaigns.
A survey of 2,000 American cat owners on behalf of ACANA® pet food found only 21% believe that black cats bring bad luck, while twice as many associate them with good luck.
The online study, conducted for National Black Cat Day, also looked for patterns and similarities not just in cat behavior, but among their owners as well.
Contrary to common stereotypes, black cat owners don’t favor the actual color black more than everyone else, although they were noticeably less likely to cite white as a favorite color. Where their own personalities were concerned, black cat owners believed themselves to be more “extremely shy” (40% vs 24%), “extremely introverted” (32% vs 21%) and “extremely quirky” (25% vs. 18%) than others polled.
According to the research, at least one pop culture stereotype does hold true – black cats really do love to talk. Half of black cat caretakers described their pet as “extremely vocal”, compared to only one third of the overall panel. They were also considered just as “affectionate” (63%) and “curious” (66%) as the average cat as well.
Our team produced a branded infographic and animation to illustrate the key research findings, and the data also formed the basis of a survey-led news story. The project provided fun and interesting stats for a consumer audience, and achieved earned media coverage for the brand.
ClientACANA® Pet FoodServicesOnline research, News story, Infographic, Media distributionLinkwww.acana.com
