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From scoping the projects through deliverables, the team is always very responsive. They provide excellent consult on the survey development and turn-around times are fast. I’d also note that their data output is in a clean, digestible format, making it really easy to pull out the key insights for our communications campaigns.
We conducted an online study on behalf of Avocado Green, the Certified B Corporation mattress and furniture brand.
The survey of 2,000 adults explored the attitudes towards ordering food from a restaurant, revealing three in 10 Americans experience “menu anxiety”.
Looking at generational differences, the results showed that younger respondents were far more likely to have anxiety while ordering — 41% of Gen Z and millennials (aged 18–43), compared with only 15% of Gen X and baby boomers (aged 44–77). Checking out the menu online in advance is another thing younger Americans make a habit of, with a quarter of those aged 18–43 “always” doing this, compared to 15% of those aged 44–77.
The poll also asked respondents which factors were most important to them when ordering food. Taste was understandably the most important (71%), followed by cost (57%). A fifth of Gen Z and millennials selected “environmental impact” as important compared to only 7% of Gen X and baby boomers. Younger generations were also more aware of what that environmental impact is. When ordering from a restaurant, 62% said they’re “very” or “somewhat” aware of the environmental impact of their meal, compared with 42% of Gen X and baby boomer respondents.
The survey also revealed that, overall, 77% of younger generations would like restaurants to be clearer about the environmental impact of different foods — versus 58% of older respondents.
“Understanding our environmental impacts shouldn’t just be a younger generation thing. We should all be pro clean air, pro clean water and pro healthy climate. We’re all responsible for the planet we leave behind for our kids and grandkids.” said Jessica Hann, Avocado Green’s Senior Vice President of Brand Marketing and Sustainability.
Our research data formed the basis of a news story and accompanying infographic, crafted and released to the media by our news generation partner, We are Talker. The story earned extensive media coverage across news, consumer and specialist interest outlets including New York Post, Veg News, Elite Daily, Retail Leader, Psychiatrist.com and Independent Español — achieving a total of 398 pieces of coverage, 198 of which linked to the brand’s site — achieving 11 million estimated coverage views, and further broadcast reach across regional channels.
ClientAvocado Green MattressServicesOnline research, Infographic, Data-driven news storyLinkwww.avocadogreenmattress.com
