How strategic research and data-led storytelling delivers valuable insights and extensive media coverage for fintech company, Chime

Chime: using research to spark conversations and drive coverage

We partnered with financial technology company Chime, to conduct regular research and gather the latest opinions on various aspects of personal finance.

Working with our editorial team at We are Talker, we craft data-backed stories and content on topics that matter to everyday Americans.

The combination of strong stats, creative ideas and an excellent relationship with our client means that together we deliver original and interesting insights that fuel headline-grabbing stories.

By strategically planning story angles, survey questions, research samples, visual assets and distribution dates, we have created genuinely unique content with real talk value. Our latest series of data-backed stories for Chime have achieved more than 1,600 pieces of online coverage and 107 broadcast segments.

Money Talks - a Talker Research study for Chime explores the theme of frugality

Research-led news stories

1600

Pieces of online earned media coverage

107

Broadcast coverage hits

What has our research revealed?

We have collaborated with Chime on numerous research projects, covering a wide array of subjects. These are the most recent data-driven stories we have produced together (at the time of publishing this article):

Survey reveals growing acceptance of frugality among Americans: 61% agree it’s less tacky to be “frugal” today than it was 10 years ago
How your zodiac sign influences your taxes: More than half of Americans experience “filing fear” every tax season… and it’s especially real for Tauruses
Survey reveals how Americans use FinTok in 2024: Financial TikTok users gained 42 pieces of financial knowledge from the platform throughout 2024
State of social spending: Social “spend o’clock” occurs at 2.36 p.m. on a Saturday
Is cash still king?: Almost one-third of Americans buy into the idea that “cash doesn’t count”
Why 9-to-5 businesses do not meet Americans’ local necessities: People want their grocery stores, pharmacies and even their banks to stay open around the clock
How much do you need to have in your savings to feel financially prepared? The average American feels prepared for the worst once they have $5,078 saved up