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From scoping the projects through deliverables, the team is always very responsive. They provide excellent consult on the survey development and turn-around times are fast. I’d also note that their data output is in a clean, digestible format, making it really easy to pull out the key insights for our communications campaigns.
Exodus Travels commissioned an online study to explore the different types of vacations people had taken in 2022 and what they were planning for 2023.
We polled 2,000 Americans who had traveled internationally in the last 14 months and found 66% had a desire to “revenge travel” — defined as wanting to travel more, after feeling like they missed out on time and experiences due to the pandemic.
With many travel restrictions having already been lifted, 57% of Americans surveyed said they were able to take a “once-in-a-lifetime” adventure in 2022. This included seeing something or someone who won’t be there in 10 years (22%) and traveling to where their family is originally from (21%).
Regardless of the type of travel in the past 14 months, the survey found that Americans were generally positive about any travel experience during that period. Even of those who faced issues while traveling, 84% said their trip was still completely worth it — and 85% said that, despite any difficulties, they’d happily do it all over again if given the chance.
As for the year ahead, 80% said they needed a vacation in 2023 more than ever before.
“To travel and discover, to explore new places, meet new people, encounter different cultures and experience nature’s wild beauty is in our DNA,” said Andy Crang, Exodus Travels Marketing Director.”
“Despite some of the challenges that this post-pandemic return to travel has thrown at us — the flight delays and cancellations, lost luggage, long line-ups, etc. — the results of this poll tell us that the joy of 2022 and 2023 travel and the happiness it brings with it far outweighs any hiccups we encounter along the way.”
The research findings formed the basis of an earned media campaign, achieving widespread coverage for Exodus.
ClientExodus TravelsServicesOnline research, Infographic, Animated infographic, News story & distributionLinkwww.exodustravels.com
