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From scoping the projects through deliverables, the team is always very responsive. They provide excellent consult on the survey development and turn-around times are fast. I’d also note that their data output is in a clean, digestible format, making it really easy to pull out the key insights for our communications campaigns.
We conducted a study into workers’ coffee drinking habits on behalf of multi-beverage system maker Flavia.
Our survey of 2,000 on-site employees found it takes about 16 minutes to leave one’s desk, buy a drink and return, but with three such trips a week, employees end up losing an entire work week per year — nearly 50 hours purchasing beverages during the workday.
The research data also revealed that seventy-seven percent of coffee drinkers need two or more cups of coffee to feel productive on a workday, with nearly a quarter noting Mondays were the day of the week they needed the most coffee.
Other insights leveraged from the survey included the most popular first drinks of the day: hot cup of coffee (66%) followed by iced coffee (47%), water (45%) and flavored water (30%).
Together with our news generation partner, we produced a data-driven news story from the findings which achieved 37 broadcast and over 290 digital coverage hits, with over 197 pieces of coverage including links to the brand’s site.
