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From scoping the projects through deliverables, the team is always very responsive. They provide excellent consult on the survey development and turn-around times are fast. I’d also note that their data output is in a clean, digestible format, making it really easy to pull out the key insights for our communications campaigns.
We conducted an online survey of 2,000 Americans on behalf of Herbalife Nutrition. The 2022 study gave respondents a list of over 40 entrepreneurs from the last 50 years and asked them to select those who’ve made the biggest positive impact on society.
Respondents chose the founders of Microsoft, Amazon and Apple to top the list, with SpaceX founder Elon Musk and Faceook’s Zuckerberg not far behind.
The top 10 list also included media mogul Oprah Winfrey; Melinda French Gates of the Bill & Melinda Gates Foundation; Sam Walton, founder of Walmart and Sam’s Club; Google co-founder Larry Page; and CNN founder Ted Turner.
The survey asked respondents about the impact of modern entrepreneurs compared to their historical counterparts and also explored the characteristics that made a good entrepreneur.
Before seeing the pre-selected list of modern entrepreneurs, respondents were asked to write the names of the entrepreneurs they feel are the “greatest of all time.” Among others, historical luminaries like Henry Ford, Alexander Graham Bell and Thomas Edison were featured multiple times in respondents’ answers.
The survey ran from July 19 to August 9, 2022 and was also conducted in Mexico and Israel, revealing some interesting differences in how respondents view entrepreneurs.
The results were distributed to the media as a research-led news story, and illustrated with an infographic summarizing the key findings. The story achieved coverage across national and regional news sites and online publications including Yahoo, The New York Post, Newsbreak, and Independent Español.
