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From scoping the projects through deliverables, the team is always very responsive. They provide excellent consult on the survey development and turn-around times are fast. I’d also note that their data output is in a clean, digestible format, making it really easy to pull out the key insights for our communications campaigns.
We conducted a custom survey for the pet food brand, “I and Love and You”.
We polled 2,000 pet owners and explored the ways in which they ‘parent’ their pets, and what causes them worry.
The research revealed the average pet parent will have 231 “mini-panics” per year. Top “mini-panics” included their pet having irregular bowel movements (47%), their pet not eating a normal amount (47%) and their pet’s poop being an unusual consistency (46%). That’s in addition to their pet eating something they shouldn’t have (46%) and not being able to find their pet in the house (42%).
61% said they consider their pet to be their child. And four in 10 pet parents surveyed said they’ve actually gotten their fur baby as a “starter child,” using that as a test to see if they’re ready for kids.
Respondents treat their pets like children in a variety of ways, including throwing them birthday parties (29%), wearing matching outfits (24%) and watching shows together (21%).
Further findings are featured in this blog post by “I and Love and You”, and some of the headlines pulled from the survey story can be seen in this selection of media coverage generated by the study.
ClientI and Love and YouServicesOnline research, News story, Infographic, Media distributionLinkiandloveandyou.com
