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From scoping the projects through deliverables, the team is always very responsive. They provide excellent consult on the survey development and turn-around times are fast. I’d also note that their data output is in a clean, digestible format, making it really easy to pull out the key insights for our communications campaigns.
We conducted a poll on behalf of the feminine care brand, Intimina. The online study with 2,000 mothers looked at some of the challenges of recovering after giving birth and found that a third have experienced postpartum depression.
Most women who were diagnosed with postpartum depression said it was one of the most draining conditions they’ve ever endured (92%). 22% of those who have experienced symptoms of postpartum depression felt like their OB-GYN didn’t properly diagnose them.
The study revealed on average, it takes women two and a half months to physically recover from childbirth, but three in five feel they don’t recover emotionally until three months later. Seven in 10 said recovering from having a child is one of the most difficult emotional challenges they’ve faced in their lives.
“Even though many of us are aware of the postpartum changes that women experience after birth, there is still a lot of embarrassment and not enough understanding of the problems women are experiencing, both emotionally and physically,” said Danela Zagar, INTIMINA’s global brand manager. “This is why we always encourage women to speak loudly about these problems because they happen to many women and make our reality.”
The survey supported a U.S. media campaign and the research findings were published on Intimina’s Women’s Health blog, which features stories and topics to help raise awareness and break down the taboos around menstruation, motherhood, and menopause.
ClientIntiminaServicesOnline research, News story, Infographic, Media distributionLinkwww.intimina.com
