JustFoodforDogs: Research and media campaign
For the love of our four-legged friends.
We conducted a study of 2,000 American dog-owners to examine all the ways they show their love for their pooch. The research was commissioned by pet food company JustFoodForDogs as part of a PR and media campaign to mark National Love Your Pet Day.
2,000
Dog owners
106
Pieces of coverage
19,400,000
Coverage views
24,900
Social shares
Data-driven content and visual assets.
The research revealed 72% of respondents would gladly put themselves in harm’s way to save their dog.
Four in five (78%) said they considered their dog a full-fledged member of the family. Of those respondents married or in a relationship (79%) over half (53%) admitted to kissing their hound more than their partner.
JustFoodForDogs published the research findings on their own website and shared across social media channels. Together with our earned media division, we distributed a survey-led news story with visual assets - securing extensive coverage for the brand.
Headlines and social
In the media
Social content
We conducted research on behalf of JustFoodForDogs. 2,000 American dog owners participated in the online study, as part of a PR and earned media campaign for the dog food brand.
