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From scoping the projects through deliverables, the team is always very responsive. They provide excellent consult on the survey development and turn-around times are fast. I’d also note that their data output is in a clean, digestible format, making it really easy to pull out the key insights for our communications campaigns.
Talker Research conducted an online poll of 2,000 Americans who have moved in the last five years.
Commissioned by digital insurance company, Lemonade, the research explored how different generations approach moving home, how they prepare, and their feelings on the overall process.
The results of the survey were crafted into a data-led story, written and distributed by our news generation arm, We are Talker. Lemonade also produced a 2024 Moving Insights Report from the research which they published and amplified via their own channels.
What did the research reveal? Attitudes and approaches to moving vary significantly between different generations.
More than half of Gen Z respondents (57%) reported they actually enjoy the process of moving. Meanwhile, only 22% of baby boomers share that sentiment.
Gen Z stands out as the most meticulous planners, with 60% creating a moving budget compared to only 55% of millennials, 46% of Gen X and 38% of baby boomers who prepared financially.
But despite their careful planning, four in five exceeded their moving budgets. For those, average overspending totaled $1,057.20. And for the average respondent, it took five months to financially recover from their most recent move.
“Whether you enjoy packing up your old house and moving into a new one or you hate the process altogether, it’s a huge undertaking with so many factors to think about: Logistical, emotional and financial. And it’s very easy to forget important things,” said Sean Burgess, chief claims officer at Lemonade. “It’s always a good idea to simplify the process as much as possible, especially for those tasks we tend to forget, like updating your address, insurance and utilities accounts.”
The data-driven news story achieved over 200 pieces of online coverage, including 7 broadcast hits and 117 backlinks from coverage.
You can read more findings from the research in the Lemonade 2024 Moving Insights Report, via the link below.
ClientLemonadeServicesOnline survey, Data collation, Consultative support, Survey news story, Earned media coverageLinkwww.lemonade.com
