Get the opinions and data you need, quickly and efficiently. Add your questions to our online omnibus for accurate and timely results.
From scoping the projects through deliverables, the team is always very responsive. They provide excellent consult on the survey development and turn-around times are fast. I’d also note that their data output is in a clean, digestible format, making it really easy to pull out the key insights for our communications campaigns.
A survey for multi-channel fintech mortgage lender Lower found six in 10 Americans (56%) believe that “right now” is the time to buy a house.
Of the 1,000 homeowners and 1,000 renters polled, 55% claimed that ongoing record-high inflation had made them want to buy a home even more.
Specifically, 47% of that group said they aimed to get one in the next year. The bulk of that individual sample, 74%, added that it would be their first time buying a house.
51% of participants said they see homeownership as an investment opportunity toward financial freedom, while 50% said they want to get their foot in the door of homeownership before appreciation rises more. Others with their eyes on their golden years — 42% to be exact — said they want to live comfortably in retirement. (Of the total pool, 41% admitted to feeling bored in their current residences, and 41% aim to get a home for their growing family.)
The study also suggests rent these days is not cheap, with 27% of the renters surveyed saying they pay $2,001 to $3,000 in rent monthly. A fifth pay in the $1,001 to $2,000 range and 16% fork up $3,001 to $4,000 per month to meet rent costs.
The research findings formed the basis of a news story which achieved 90 pieces of coverage via our earned media partner. High-ranking sites reporting the story included New York Post, Yahoo, MSN, The U.S. Sun, Realtor and Newsbreak.
ClientLowerServicesOnline research, News story, Infographic, Media distributionLinkwww.lower.com
