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From scoping the projects through deliverables, the team is always very responsive. They provide excellent consult on the survey development and turn-around times are fast. I’d also note that their data output is in a clean, digestible format, making it really easy to pull out the key insights for our communications campaigns.
We partnered with Merritt Group to explore how Artificial Intelligence is currently being used within commercial markets, to help further understand AI purchasing habits.
In our online survey with 200 senior-level technology decision makers in the U.S., over 90% of respondents said their organizations will use AI more frequently this year than last.
Merritt Group commissioned the research with the aim of providing insights to help AI marketers and communication teams better understand the needs of their target buyers.
The research revealed some fascinating data which the Merritt Group team used to create their comprehensive State of Generative AI Use and Impact Report.
Included in the report are insights into:
– Which AI tools B2B companies are using in the workplace
– Who holds the purse strings in the enterprise market
– Where decision makers are learning about AI products and solutions.
The findings and analysis were also discussed on the Merritt Group ‘Lay of the Brand’ podcast. (Episode 30: 2024 AI Survey Report: How to Reach B2B AI Buyers Now) and amplified across their digital and social channels.
You can download the report and access the podcast via the links below.
