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From scoping the projects through deliverables, the team is always very responsive. They provide excellent consult on the survey development and turn-around times are fast. I’d also note that their data output is in a clean, digestible format, making it really easy to pull out the key insights for our communications campaigns.
Our online poll of 2,000 U.S. adults revealed 54% of consumers would stop using a brand after just one bad experience.
The study on behalf of Propel found inconsistent or obsolete online product information to be the number one deal-breaker for consumers to “break up” with a brand they use. However, 51% also said a great online or social media experience, such as fast replies to their questions, funny posts, and detailed how-to videos, would convince them to give the brand another try.
Two-thirds (67%) said they would be willing to switch brands if their initial experience with a new one is a cut above. In fact, 58% said they had recently switched from a brand they used to love to its competitor. Of the items people were most willing to switch brands on, smartphones topped the list, TVs and kitchen appliances were second and cars third.
The research was conducted on behalf of Propel to further understand consumer decision making and brand loyalty when choosing their favorite products. The research findings were published in the form of a blog post and data-driven news story and infographic, securing extensive media coverage for the software company.
ClientPropel SoftwareServicesOnline research, News story, Infographic, Media distributionLinkwww.propelsoftware.com
