Woodbridge Wines: Wine your way

This online study for Woodbridge Wines was conducted with 2,000 Americans aged 21 and older. We explored their drinking habits and attitudes to wine consumption and etiquette.

67% of respondents believed there are right and wrong ways to drink wine, though only 17% “always” follow the rules.

Who are the most rule-abiding drinkers? 89% of Gen Zers aged 21–24 reported following the so-called “rules of wine,” down to 60% among millennials — with only 12% of baby boomers sniffing and swirling.

Our survey also found that nearly three-fifths reported enjoying wine at least three days a week, with those over 65 drinking it more often than younger groups.

Regardless of age, seven in 10 said they consume wine more than any other type of alcohol during the winter holiday season. Though wine is most often enjoyed with or around dinnertime, more than a quarter said that they usually drink wine with breakfast or brunch, and 26% think Happy Hour should be before 5 p.m.

Wine-drinking habits differed by region, as Northeasterners (54%) preferred to add ice cubes more than others and Southeasterners were most likely (41%) to drink wine without swirling or sniffing it.

These were the top ways Americans reject wine etiquette:
Drinking white wine at room temperature instead of chilled – 46%
Holding a glass by the bowl rather than the stem- 44%
Adding ice to wine – 43%
Filling their glass to the top – 42%
Sniffing the cork – 36%
Tasting wine while wearing strongly scented perfume/aftershave – 34%
Drinking wines “out of order” (e.g. red before white, sweet before dry, etc.) – 32%
Drinking without looking, swirling, or sniffing – 32%
Gulping wine down quickly – 25%
Pairing wine with non-traditional foods – 19%

ClientWoodbridge WinesServicesOnline research, News story, Infographic, Media distributionLinkwoodbridgewines.com