Survey finds Americans turning to cheese for taste, versatility and protein

Americans love cheese, and many see it as a good source of protein, according to a new survey.

With 52% self-identifying as “cheese-obsessed” in the poll, Americans’ love of cheese is well established, but new research suggests it’s playing an even bigger role in how people think about food today.

The survey of 5,000 Americans found that while cheese remains a go-to for taste and comfort, many also see it as a practical way to add nutrients like protein to meals and snacks.

The survey was conducted by Talker Research and commissioned by Undeniably Dairy (https://www.usdairy.com), which represents American dairy farmers and importers, in honor of National Dairy Month, which kicks off with National Cheese Day on June 4. It explored how Americans consume cheese, their favorite types and the role it plays in their diets.

For many Americans, cheese is part of their daily routine, as 16% said they’re “constantly” eating cheese, while 61% consume it often or sometimes. Only 3% said they never eat cheese.

This survey also shows the versatility of cheese, with 82% of Americans saying it’s one of their overall favorite foods, 91% revealing it’s a favorite to add as a topping or ingredient to a meal, while 77% said it’s a snack-time favorite.

In addition, respondents reported adding cheese to everything from ramen to apple pie, and even more unexpected combinations like oatmeal, yogurt, curry and cereal.

These consumption habits mean cheese is also a staple when grocery shopping, with nearly three-quarters of Americans (73%) saying they always or often purchase it.

Preferences vary nationwide, but respondents’ love of cheese was clear. Among all states, Wyoming ranked highest for cheese enthusiasm (61%), followed by Illinois (59%), Alaska, Louisiana, and Oregon (each at 58%).

Generationally, younger Americans are more likely to say they are cheese enthusiasts than older groups (Gen Z 61%, millennials 57%, Gen X 54%, baby boomers 44%).

When it comes to favorites, cheddar leads the way (77%), followed by mozzarella (74%) and parmesan (64%). American cheese (63%) and cream cheese (59%) round out the top five.

Beyond taste and convenience, many Americans also associate cheese with protein. In fact, more than half of those who eat cheese (54%) seek it out as a source of protein.

This builds on an earlier survey from Undeniably Dairy and Talker Research that showed Americans are increasingly focused on getting enough protein in their diets for energy, strength and weight management.

“This research suggests that while taste remains a key driver, many Americans also lean into cheese because it’s a good source of nutrients like protein, which helps provide that sense of feeling fuller longer,” said Katie Brown, EdD, RDN, CPT, FASN, FAND, president of National Dairy Council. “That combination of enjoyment and lasting nutrition is part of what makes cheese a versatile option across meals and snacks.”

This survey showed the other reasons people turn to cheese include taste (74%), comfort (51%), convenience (49%), and the way it helps make meals feel more satisfying or filling (46%).

Other points of interest include the following:

MOST CHEESE-ENTHUSIASTIC STATES

• Wyoming (61%)
• Illinois (59%)
• Alaska (58%)
• Louisiana (58%)
• Oregon (58%)
• Mississippi (57%)
• Nebraska (57%)
• Connecticut (56%)
• Idaho (56%)
• Maine (56%)
• New Mexico (56%)

AMERICANS’ FAVORITE CHEESES

• Cheddar (77%)
• Mozzarella (74%)
• Parmesan (64%)
• American (63%)
• Cream cheese (59%)
• Provolone (54%)
• Monterey Jack (53%)
• Colby (52%)
• Pepper jack (52%)
• Swiss (51%)

* In the study, respondents were asked what types of American-produced cheese they enjoy eating, as reported in the list above, and in the body copy.