Impacts of travel
The average person reports feeling 67% better mentally after going on a trip
RUNNING THE NUMBERS
Not counting work travel, the average American polled goes on 2.5 trips and spends $3,409 annually.
Top sources for travel inspiration
DESTINATION DREAMING
The average respondent has about 5 items on their "travel bucket list"
● AMERICAN WANDERLUST
In a year of economic turbulence, AI impacts and social media overhauls, how will Americans be getting inspired, spending and approaching travel in the coming months?
01
RUNNING THE NUMBERS
14% have canceled an upcoming trip due to their looming tariffs and recession concerns. Millennials were revealed to be the most interested in travel. Baby boomers travel the least and spend the least. 44% of respondents have taken a solo vacation.
02
GETTING INSPIRED
YouTube was the top way respondents source inspiration for where to travel next. Gen Zers named TikTok as their favorite way to get travel inspiration. Nearly one in three respondents use AI to compare flight prices, and the same amount use it for travel recommendations.
03
MENTAL HEALTH IMPACT
Within the survey, the respondents were asked to self-assess the current state of their mental health, from excellent to very poor. Those with excellent or good mental health were to found to travel more often than those with fair mental health and worse. Those with excellent mental health have traveled internationally more.
How does travel impact the wallet?
Our research found a spending baseline for people looking to maximize their trips and have the most amount of fun.
✳︎ To put it in a different perspective, the average American reports wanting to save up to three months of their rent/mortgage to spend on a trip
$1733
Weekly cost of a fun domestic trip
$2372
Weekly cost of a fun international trip
Download and dive into the 21-page report
Methodology: A random double-opt-in online survey of 2,000 Americans (500 Gen Z, 500 millennials, 500 Gen X, 500 baby boomers) was conducted between May 5 and May 8, 2025.