What are parents willing to do to save on school supplies?

Three in four parents would try “any” workaround to save money on school supplies — with some even dumpster diving and stealing from work — finds a new survey. 

A poll of 2,000 U.S. parents of elementary school kids found 77% believe staying under their budget is top priority for them. 

The top resources parents have used to keep their back-to-school shopping under control include:  purchasing school supplies whenever they go on sale, even after back-to-school season (49%) and shopping at multiple stores for the best deal (45%). 

Commissioned by The Krazy Coupon Lady (https://thekrazycouponlady.com) and conducted by Talker Research, many others said they’d also try to save money by wilder means. 

They would try hoarding school supplies throughout the year (37%), shopping exclusively when there’s a deal (34%), extreme couponing (22%), looking for half-used items around the home (16%),  joining buy-nothing groups on social media (10%), trading supplies with other parents (9%) and dumpster diving (5%).  

And 12% admitted to stealing supplies from their workplace to give to their kids as school supplies. 

Over half (57%) would also be willing to save money by group buying school supplies with other parents — purchasing certain items in bulk and then splitting the cost amongst the group. 

The most likely supplies to be group-bought include pens and pencils (67%), art supplies (59%),  notebooks (58%), folders (54%), glue and tape (52%) and desk accessories (47%). 

“The reality is, parents are worried about what back-to-school shopping costs look like this year,”  said Joanie Demer, co-founder and co-CEO at The Krazy Coupon Lady. “We’re seeing parents embracing getting creative with their budgeting. It’s clear that they want to save as much as possible  when they prepare their kids for school — and that shouldn’t be a chore for them to do.” 

While two in three parents reported feeling prepared for back-to-school shopping this year, the results also found 82% believe the cost for supplies has increased in the past year; especially for clothing (59%), shoes (51%), backpacks (50%) and school uniforms (26%). 

On average, parents anticipate spending $280 on supplies this year. 

Nearly all (95%) said they prefer to include their kids when shopping, but 64% believe they spend more money when their kids are present, spending an average $101 more on supplies if their kids tag along. 

Forty-four percent of parents said they would consider giving their kids money of their own to spend on school supplies, but many believe their kids would end up using it on snacks (42%), candy (38%)  and games (33%) over actual school supplies (32%).

The study also found kids are more concerned about their school supplies being name-brand than parents (41%, compared to 36%). 

Nearly three in five (59%) feel like their kids pester them to buy a certain school supply item name brand on occasion. 

Some parents shared what their kids have requested: Under Armour backpacks and clothing,  Stanley tumblers and bottles, Nike and Jordan shoes, Mead notebooks and Crayola crayons. 

“There’s a number of things parents can do to beat the costs,” continued Demer. “Start by comparing prices before you purchase, waiting for a sale, and paying attention to the clearance shelves. Parents deserve to have as many resources as they can gather to support their wallets and  their peace of mind.” 

HOW ARE PARENTS STAYING UNDER BUDGET? 

Purchasing school supplies whenever it goes on sale – 49% 

Shopping at multiple stores for the best deal – 45% 

Saving school supplies throughout the year – 37% 

Shopping exclusively when there’s a deal – 34% 

Extreme couponing – 22% 

Looking for half-used items around the home – 16% 

Joining buy-nothing groups on social media – 10% 

Trading supplies with other parents – 9% 

Dumpster diving – 5%